MARIA.B Audience in Germany
MARIA.B has an estimated audience of 227,459 people in Germany. 71.5% are female, 28.5% are male, average age 30.1. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pakistani clothing, Karachi, OUTFITTERS, Luxury Lifestyle, WhatsApp.
The average MARIA.B fan in Germany is 30.1 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pakistani clothing, Karachi, OUTFITTERS, with strongest over-indexing on Pakistani clothing (18.15× the country average). Demographically, the MARIA.B audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of MARIA.B fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 30.1 |
| Estimated audience size | 227,459 |
Audience persona
The typical MARIA.B fan in Germany is more female, around 30.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Pakistani clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 76,174 | 4.39× |
| Nordrhein-Westfalen | 47,505 | 0.95× |
| Baden-Württemberg | 39,356 | 1.27× |
| Bayern | 28,486 | 0.78× |
| Rheinland-Pfalz | 17,432 | 1.53× |
| Niedersachsen | 11,748 | 0.53× |
| Berlin | 10,902 | 1.07× |
| Schleswig-Holstein | 8,311 | 1.02× |
| Hamburg | 4,925 | 0.96× |
| Sachsen | 4,394 | 0.39× |
| Brandenburg | 2,978 | 0.42× |
| Saarland | 2,849 | 1.02× |
| Sachsen-Anhalt | 2,570 | 0.44× |
| Thüringen | 1,749 | 0.3× |
| Bremen | 1,339 | 0.69× |
| Mecklenburg-Vorpommern | 1,009 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pakistani clothing | 18.15× | Fashion & Accessoires |
| Karachi | 20.73× | Travel & Leisure |
| OUTFITTERS | 23.55× | Shopping |
| Luxury Lifestyle | 6.24× | Shopping |
| 2.54× | Internet & Social Media | |
| Islamabad | 14.72× | Travel & Leisure |
| Harry Potter | 1.97× | Movies & TV |
| Entertainment | 1.68× | Movies & TV |
| Food and drink | 1.65× | Food & Beverages |
| Indian wedding clothes | 9.64× | Fashion & Accessoires |
| Kayseria | 37.78× | Shopping |
| Pakistan | 7.66× | Travel & Leisure |
| Clothing | 1.81× | Fashion & Accessoires |
| Wedding reception | 5.41× | Kids & Family |
| Shalwar kameez | 9.61× | Fashion & Accessoires |
| Designer clothing | 4.43× | Fashion & Accessoires |
| Food | 1.65× | Food & Beverages |
| Arts and music | 1.59× | Arts & Culture |
| Sports | 1.64× | Sports |
| Lieferando.de | 2.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.61 |
| Travelling | THRILL | 1.48 |
| Individualism | JOY | 1.34 |
| Creativity | OPEN | 1.32 |
| Luxury Orientation | PREMIUM | 1.2 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 13.5% |
| Saudi Arabia | 10.3% |
See MARIA.B audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does MARIA.B have in Germany?
MARIA.B has an estimated audience of 227,459 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of MARIA.B fans?
71.5% of MARIA.B fans are female, 28.5% are male, with an average age of 30.1 years.
Which brands do MARIA.B fans like most?
MARIA.B fans show strongest brand affinity for Pakistani clothing (18.15×), Karachi (20.73×), and OUTFITTERS (23.55×) over the country average.
Where do MARIA.B fans live in Germany?
MARIA.B fans in Germany are most concentrated in Hessen (reach 76,174), Nordrhein-Westfalen (reach 47,505), and Baden-Württemberg (reach 39,356). These three regions account for the largest share of the active audience.
What other brands do MARIA.B fans also like?
Beyond MARIA.B itself, the audience over-indexes on Karachi (20.73×), OUTFITTERS (23.55×), Luxury Lifestyle (6.24×), and WhatsApp (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MARIA.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.