Karachi Audience in Germany
Karachi has an estimated audience of 560,979 people in Germany. 48.7% are female, 51.3% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Bram Stoker's Dracula, OUTFITTERS, Pakistan, Islamic banking, Daily Express.
The average Karachi fan in Germany is 33.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Bram Stoker's Dracula, OUTFITTERS, Pakistan, with strongest over-indexing on Bram Stoker's Dracula (68.41× the country average). Demographically, the Karachi audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Karachi fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 33.3 |
| Estimated audience size | 560,979 |
Audience persona
The typical Karachi fan in Germany is balanced, around 33.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bram Stoker's Dracula.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,320 | 1.09× |
| Bayern | 90,812 | 1.01× |
| Hessen | 76,814 | 1.8× |
| Baden-Württemberg | 74,219 | 0.97× |
| Berlin | 43,046 | 1.72× |
| Niedersachsen | 42,036 | 0.77× |
| Rheinland-Pfalz | 28,273 | 1.01× |
| Sachsen | 20,050 | 0.73× |
| Hamburg | 18,210 | 1.44× |
| Schleswig-Holstein | 16,631 | 0.83× |
| Brandenburg | 13,093 | 0.75× |
| Thüringen | 9,418 | 0.66× |
| Sachsen-Anhalt | 8,606 | 0.59× |
| Bremen | 7,198 | 1.5× |
| Mecklenburg-Vorpommern | 5,569 | 0.52× |
| Saarland | 4,354 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bram Stoker's Dracula | 68.41× | Movies & TV |
| OUTFITTERS | 42.55× | Shopping |
| Pakistan | 16.32× | Travel & Leisure |
| Islamic banking | 21.13× | Business & Career |
| Daily Express | 32.92× | News |
| Dead Poets Society | 20× | Movies & TV |
| PTV Sports | 51.79× | Sports |
| Ponytail | 14.02× | Fashion & Accessoires |
| Hush Puppies | 39.79× | Fashion & Accessoires |
| Pakistan Super League | 28.95× | Sports |
| Indian Super League | 20× | Sports |
| Priyanka Chopra | 13.61× | Movies & TV |
| Dailymotion | 7.48× | Movies & TV |
| Shah Rukh Khan | 12.42× | Movies & TV |
| Shopping Queen | 10.33× | Movies & TV |
| Ranveer Singh | 27.56× | Movies & TV |
| Beşiktaş J.K. | 4.58× | Sports |
| Meagan Good | 26.53× | Movies & TV |
| Trabzonspor | 4.77× | Sports |
| Hindi | 9.11× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.54 |
| Travelling | THRILL | 1.45 |
| Career Orientation | POWER | 1.45 |
| Spirituality | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.32 |
| Risk Appetite | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Pakistan | 17.4% |
| India | 11.8% |
See Karachi audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Karachi have in Germany?
Karachi has an estimated audience of 560,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karachi fans?
48.7% of Karachi fans are female, 51.3% are male, with an average age of 33.3 years.
Which brands do Karachi fans like most?
Karachi fans show strongest brand affinity for Bram Stoker's Dracula (68.41×), OUTFITTERS (42.55×), and Pakistan (16.32×) over the country average.
Where do Karachi fans live in Germany?
Karachi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,320), Bayern (reach 90,812), and Hessen (reach 76,814). These three regions account for the largest share of the active audience.
What other brands do Karachi fans also like?
Beyond Karachi itself, the audience over-indexes on OUTFITTERS (42.55×), Pakistan (16.32×), Islamic banking (21.13×), and Daily Express (32.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.