Rascasse Audience Intelligence

Daily Express Audience in Germany

A data profile of the people who buy, follow and care about Daily Express in Germany — modelled from more than twelve digital signal sources. Daily Express has an estimated audience of 225,687 people in Germany.

#114among Newspaper in Germany#699among Website / Newspaper / Magazine in Germany#241in News

The average Daily Express fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Karachi, Daily Express (Urdu newspaper), Conservative Party (UK), with strongest over-indexing on Karachi (43.91× the country average).

Demographically, the Daily Express audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daily Express fan in Germany is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Karachi.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Express profile in Germany.

Audience size
226K
in Germany
Gender
50.5%♀
49.5% male
Age
40.5
average years
Country rank
#21044
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily Express

50.5% are female, 49.5% are male, average age 40.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Daily Express audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age40.5
Estimated audience size225,687
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Daily Express audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Daily Express audience comes from Germany.

Worldwide audience distribution share by country for Daily Express
CountryShare
United Kingdom65.8%
United States9.1%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Express audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daily Express fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.85×
02Rheinland-Pfalz~20K1.49×
03Hessen~30K1.43×
04Niedersachsen~30K1.35×
05Schleswig-Holstein~10K1.31×
06Bremen~2K1.19×
07Brandenburg~8K1.18×
08Berlin~10K1.12×
09Nordrhein-Westfalen~60K1.11×
10Bayern~40K1.10×
11Sachsen-Anhalt~6K0.95×
12Baden-Württemberg~30K0.82×
13Saarland~1K0.47×
14Mecklenburg-Vorpommern~2K0.42×
15Sachsen~4K0.38×
16Thüringen~2K0.35×
Fig. 06

Affinity by region

Affinity by region — Daily Express, Germany
0.35×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily Express audience
#·InterestCategoryAffinity×
01Daily Express (Urdu newspaper)News361.50×
02Conservative Party (UK)Politics & Society182.62×
03Liz TrussPolitics & Society92.47×
04Lauren ConradMovies & TV51.22×
05KarachiTravel & Leisure43.91×
06New York PostNews43.66×
07UrduPolitics & Society28.44×
08Daily MirrorNews27.58×
09Keir StarmerPolitics & Society25.61×
10Andy BurnhamPolitics & Society25.61×
11IslamabadTravel & Leisure24.21×
12Catherine, Duchess of CambridgePolitics & Society17.46×
13Diana, Princess of WalesPolitics & Society16.39×
14Catherine Zeta-JonesMovies & TV15.40×
15University of CambridgeBusiness & Career14.20×
16Michael DouglasMovies & TV13.84×
17PakistanTravel & Leisure8.18×
18NewsletterTechnology & Electronics7.74×
19Social networking serviceTechnology & Electronics4.56×
20XInternet & Social Media3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Express audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.95×
PatriotismCONSERVATISM2.52×
Community OrientationOPEN2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Express audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Sports ActivityPOWER1.22×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily Express have in Germany?

Daily Express has an estimated audience of 225,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Daily Express fans?

50.5% of Daily Express fans are female, 49.5% are male, with an average age of 40.5 years.

03

Which brands do Daily Express fans like most?

Daily Express fans show strongest brand affinity for Karachi (43.91×), Daily Express (Urdu newspaper) (361.5×), and Conservative Party (UK) (182.62×) over the country average.

04

Where do Daily Express fans live in Germany?

Daily Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Daily Express fans also like?

Beyond Daily Express itself, the audience over-indexes on Daily Express (Urdu newspaper) (361.5×), Conservative Party (UK) (182.62×), Catherine, Duchess of Cambridge (17.46×), and Liz Truss (92.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Daily Express audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daily Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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