Daily Express Audience in Germany
Daily Express has an estimated audience of 231,525 people in Germany. 50.5% are female, 49.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Karachi, Daily Express (Urdu newspaper), Conservative Party (UK), Liz Truss, Catherine, Duchess of Cambridge.
The average Daily Express fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Karachi, Daily Express (Urdu newspaper), Conservative Party (UK), with strongest over-indexing on Karachi (43.91× the country average). Demographically, the Daily Express audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Daily Express fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.5 |
| Estimated audience size | 231,525 |
Audience persona
The typical Daily Express fan in Germany is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Karachi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,715 | 1.16× |
| Bayern | 41,855 | 1.12× |
| Niedersachsen | 31,202 | 1.39× |
| Hessen | 25,936 | 1.47× |
| Baden-Württemberg | 25,568 | 0.81× |
| Rheinland-Pfalz | 17,575 | 1.52× |
| Berlin | 11,734 | 1.13× |
| Schleswig-Holstein | 10,780 | 1.3× |
| Hamburg | 9,509 | 1.82× |
| Brandenburg | 8,738 | 1.22× |
| Sachsen-Anhalt | 5,646 | 0.94× |
| Sachsen | 3,741 | 0.33× |
| Bremen | 2,064 | 1.04× |
| Mecklenburg-Vorpommern | 1,294 | 0.29× |
| Thüringen | 983 | 0.17× |
| Saarland | 891 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karachi | 43.91× | Travel & Leisure |
| Daily Express (Urdu newspaper) | 361.5× | News |
| Conservative Party (UK) | 182.62× | Politics & Society |
| Liz Truss | 92.47× | Politics & Society |
| Catherine, Duchess of Cambridge | 17.46× | Politics & Society |
| Catherine Zeta-Jones | 15.4× | Movies & TV |
| Urdu | 28.44× | Politics & Society |
| New York Post | 43.66× | News |
| London Evening Standard | 52.92× | News |
| Michael Douglas | 13.84× | Movies & TV |
| Islamabad | 24.21× | Travel & Leisure |
| Newsletter | 7.74× | Technology & Electronics |
| Daily Mirror | 27.58× | News |
| Social networking service | 4.56× | Technology & Electronics |
| Gala | 3.38× | News |
| X | 3.03× | Internet & Social Media |
| University of Cambridge | 14.2× | Business & Career |
| Diana, Princess of Wales | 16.39× | Politics & Society |
| Pakistan | 8.18× | Travel & Leisure |
| Keir Starmer | 25.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| Design Affinity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.48 |
| Community Orientation | OPEN | 1.33 |
| Career Orientation | POWER | 1.26 |
| Tradition | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.7% |
| United States | 9.1% |
| Australia | 3.2% |
See Daily Express audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Daily Express have in Germany?
Daily Express has an estimated audience of 231,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daily Express fans?
50.5% of Daily Express fans are female, 49.5% are male, with an average age of 40.5 years.
Which brands do Daily Express fans like most?
Daily Express fans show strongest brand affinity for Karachi (43.91×), Daily Express (Urdu newspaper) (361.5×), and Conservative Party (UK) (182.62×) over the country average.
Where do Daily Express fans live in Germany?
Daily Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,715), Bayern (reach 41,855), and Niedersachsen (reach 31,202). These three regions account for the largest share of the active audience.
What other brands do Daily Express fans also like?
Beyond Daily Express itself, the audience over-indexes on Daily Express (Urdu newspaper) (361.5×), Conservative Party (UK) (182.62×), Liz Truss (92.47×), and Catherine, Duchess of Cambridge (17.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daily Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.