Daily Mirror Audience in Germany
Daily Mirror has an estimated audience of 384,915 people in Germany. 49.4% are female, 50.6% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Les Gets, Golden Gate, Jura Mountains, Sailor.
The average Daily Mirror fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Les Gets, Golden Gate, with strongest over-indexing on Alaska (12.37× the country average). Demographically, the Daily Mirror audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Daily Mirror fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.2 |
| Estimated audience size | 384,915 |
Audience persona
The typical Daily Mirror fan in Germany is balanced, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,813 | 1.34× |
| Bayern | 89,149 | 1.44× |
| Baden-Württemberg | 53,521 | 1.02× |
| Hessen | 47,796 | 1.63× |
| Niedersachsen | 40,146 | 1.07× |
| Rheinland-Pfalz | 26,247 | 1.36× |
| Berlin | 21,967 | 1.28× |
| Schleswig-Holstein | 18,518 | 1.34× |
| Hamburg | 17,076 | 1.96× |
| Brandenburg | 9,116 | 0.76× |
| Sachsen | 6,361 | 0.34× |
| Thüringen | 3,616 | 0.37× |
| Bremen | 3,503 | 1.06× |
| Sachsen-Anhalt | 3,282 | 0.33× |
| Mecklenburg-Vorpommern | 2,652 | 0.36× |
| Saarland | 1,696 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 12.37× | Travel & Leisure |
| Les Gets | 83.97× | Travel & Leisure |
| Golden Gate | 17.78× | Games |
| Jura Mountains | 16.01× | Travel & Leisure |
| Sailor | 11.43× | Travel & Leisure |
| Oliver Kahn | 7.87× | Sports |
| Christmas Gift | 3.51× | Kids & Family |
| Tuscany | 9.62× | Travel & Leisure |
| Google Analytics | 4.25× | Internet & Social Media |
| KLIX (AM) | 4.17× | Music & Radio |
| Unique Gifts | 2.24× | Shopping |
| Saving | 2.19× | Business & Career |
| University of Gothenburg | 29.91× | Business & Career |
| Rajasthan | 15.38× | Travel & Leisure |
| Israel | 2.5× | Travel & Leisure |
| Birthday Gifts | 2.11× | Kids & Family |
| Nebraska | 11.31× | Travel & Leisure |
| St Matthew Passion | 15.26× | |
| Pillow | 1.59× | Home & Garden |
| Food quality | 10.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Early Adopter Mentality | POWER | 1.41 |
| Community Orientation | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.24 |
| Pet Ownership | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.0% |
| United States | 11.0% |
| Italy | 4.9% |
See Daily Mirror audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Daily Mirror have in Germany?
Daily Mirror has an estimated audience of 384,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daily Mirror fans?
49.4% of Daily Mirror fans are female, 50.6% are male, with an average age of 41.2 years.
Which brands do Daily Mirror fans like most?
Daily Mirror fans show strongest brand affinity for Alaska (12.37×), Les Gets (83.97×), and Golden Gate (17.78×) over the country average.
Where do Daily Mirror fans live in Germany?
Daily Mirror fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,813), Bayern (reach 89,149), and Baden-Württemberg (reach 53,521). These three regions account for the largest share of the active audience.
What other brands do Daily Mirror fans also like?
Beyond Daily Mirror itself, the audience over-indexes on Les Gets (83.97×), Golden Gate (17.78×), Jura Mountains (16.01×), and Sailor (11.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daily Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.