Daily Mirror Audience in United States

Daily Mirror logo

Daily Mirror has an estimated audience of 3,049,409 people in United States. 58.2% are female, 41.8% are male, average age 39.9. Top regions: Florida, California, New York. Top brand affinities: Keene, New Hampshire, Progressive rock, Hebe, Bully (2011 film), Google Photos.

The average Daily Mirror fan in United States is 39.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Keene, New Hampshire, Progressive rock, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Daily Mirror audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Daily Mirror fans

Demographic split for Daily Mirror audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.9
Estimated audience size3,049,409

Audience persona

The typical Daily Mirror fan in United States is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Daily Mirror in United States
RegionReachAffinity
Florida329,8071.6×
California323,6700.97×
New York243,0051.43×
Texas214,4400.82×
New Jersey109,6611.41×
Pennsylvania102,2311×
Virginia96,6441.3×
Illinois94,5000.93×
Massachusetts92,9351.55×
North Carolina86,9460.95×
Georgia77,3520.82×
Washington75,1051.23×
Ohio72,2310.77×
Arizona64,5101.04×
Colorado63,5171.32×
South Carolina61,1841.33×
Indiana58,1571.04×
Maryland52,4351×
Connecticut48,3221.58×
Tennessee47,4700.78×
Oregon46,9031.34×
Michigan45,1840.57×
Minnesota44,3201.01×
Wisconsin36,8090.8×
Utah33,3351.22×
Missouri31,1390.63×
Nevada28,6050.97×
Alabama26,3510.62×
Kansas23,1250.96×
Mississippi22,4410.89×
Louisiana21,8790.56×
Kentucky21,8100.57×
Maine20,2261.85×
Oklahoma18,1990.54×
West Virginia17,6151.24×
New Hampshire17,2591.44×
Alaska16,5102.53×
Iowa16,2600.65×
Washington, District of Columbia15,7941.72×
New Mexico14,6580.96×
Rhode Island13,2041.36×
Arkansas11,5160.46×
Hawaii10,4540.8×
Idaho9,4650.62×
Montana9,4641.12×
Vermont5,0140.94×
Delaware4,7630.57×
Nebraska4,6470.3×
North Dakota2,1030.34×
South Dakota2,0040.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily Mirror audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Progressive rock5.1×Music & Radio
Hebe15.64×Home & Garden
Bully (2011 film)15.73×Movies & TV
Google Photos4.94×Technology & Electronics
Nationality3.54×Politics & Society
Alaska1.7×Travel & Leisure
Stop Bullying15.11×Politics & Society
Emperor Entertainment Group9.98×Business & Career
Carnival of Souls15.73×Movies & TV
South Yorkshire10.81×Travel & Leisure
Israel1.53×Travel & Leisure
Spinal muscular atrophy6.7×Health
Grinch2.64×Movies & TV
Jesse Plemons2.24×Movies & TV
Historic site2.76×Arts & Culture
The Halal Guys4.23×Food & Beverages
Kendra Scott1.78×Fashion & Accessoires
Like Dandelion Dust9.09×Movies & TV
Home staging2.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily Mirror audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
Quality AwarenessPREMIUM1.13
ExtroversionTHRILL1.09
Social Media UsageJOY1.06
TravellingTHRILL1.06
MindfulnessBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Daily Mirror
CountryShare
United Kingdom65.0%
United States11.0%
Italy4.9%

See Daily Mirror audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Daily Mirror have in United States?

Daily Mirror has an estimated audience of 3,049,409 people in United States, concentrated in Florida and California.

What is the gender split and age of Daily Mirror fans?

58.2% of Daily Mirror fans are female, 41.8% are male, with an average age of 39.9 years.

Which brands do Daily Mirror fans like most?

Daily Mirror fans show strongest brand affinity for Keene, New Hampshire (675×), Progressive rock (5.1×), and Hebe (15.64×) over the country average.

Where do Daily Mirror fans live in United States?

Daily Mirror fans in United States are most concentrated in Florida (reach 329,807), California (reach 323,670), and New York (reach 243,005). These three regions account for the largest share of the active audience.

What other brands do Daily Mirror fans also like?

Beyond Daily Mirror itself, the audience over-indexes on Progressive rock (5.1×), Hebe (15.64×), Bully (2011 film) (15.73×), and Google Photos (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.