Rascasse Audience Intelligence

Daily Mirror Audience in United States

A data profile of the people who buy, follow and care about Daily Mirror in United States — modelled from more than twelve digital signal sources. Daily Mirror has an estimated audience of 3,045,863 people in United States.

#16among Newspaper in United States#294among Website / Newspaper / Magazine in United States#56in News

The average Daily Mirror fan in United States is 39.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Politico, Saw (franchise), Tabloid (newspaper format), with strongest over-indexing on Politico (8.17× the country average).

Demographically, the Daily Mirror audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daily Mirror fan in United States is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Mirror profile in United States.

Audience size
3M
in United States
Gender
58.2%♀
41.8% male
Age
39.9
average years
Country rank
#10172
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily Mirror

58.2% are female, 41.8% are male, average age 39.9.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Daily Mirror audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.9
Estimated audience size3,045,863
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Daily Mirror audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Daily Mirror audience comes from United States.

Worldwide audience distribution share by country for Daily Mirror
CountryShare
United Kingdom65.1%
United States11.0%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Mirror audience in United States is strongest.

Fig. 05

Top regions by affinity

Daily Mirror fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K2.62×
02Maine~20K1.79×
03Washington, District of Columbia~10K1.57×
04Massachusetts~90K1.51×
05Florida~300K1.47×
06New Hampshire~20K1.45×
07Connecticut~40K1.44×
08Colorado~60K1.33×
09Rhode Island~10K1.33×
10New York~200K1.29×
11Oregon~40K1.28×
12New Jersey~100K1.24×
13Virginia~90K1.24×
14Kansas~30K1.23×
15West Virginia~20K1.23×
16South Carolina~50K1.19×
17Washington~70K1.16×
18Montana~10K1.15×
19Arizona~70K1.07×
20Utah~30K1.05×
21Vermont~6K1.05×
22Maryland~50K1.01×
23Indiana~60K1.00×
24Minnesota~40K0.99×
25Pennsylvania~100K0.98×
26Nevada~30K0.94×
27Mississippi~20K0.94×
28New Mexico~10K0.93×
29North Carolina~80K0.91×
30Hawaii~10K0.90×
31Illinois~90K0.87×
32California~300K0.86×
33Ohio~80K0.86×
34Wisconsin~40K0.83×
35Georgia~80K0.82×
36Delaware~7K0.79×
37Iowa~20K0.78×
38North Dakota~5K0.78×
39South Dakota~5K0.77×
40Tennessee~50K0.76×
41Texas~200K0.74×
42Idaho~10K0.73×
43Kentucky~30K0.71×
44Missouri~30K0.67×
45Alabama~30K0.65×
46Louisiana~30K0.64×
47Michigan~50K0.62×
48Oklahoma~20K0.62×
49Arkansas~20K0.62×
50Nebraska~9K0.62×
Fig. 06

Affinity by region

Affinity by region — Daily Mirror, United States
0.62×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily Mirror audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily Mirror audience
#·InterestCategoryAffinity×
01RonaldinhoSports15.73×
02News of the WorldMovies & TV15.73×
03Akame ga Kill!Literature15.43×
04Saw (franchise)Movies & TV13.33×
05La Gazzetta dello SportSports13.18×
06Prison BreakMovies & TV10.81×
07PoliticoPolitics & Society8.17×
08Katie HolmesMovies & TV7.07×
09Tabloid (newspaper format)Literature6.04×
10MadridTravel & Leisure6.03×
11Catherine Zeta-JonesMovies & TV4.73×
12New York PostNews3.96×
13Drudge ReportSports3.62×
14Las VegasTravel & Leisure2.99×
15Breakfast televisionMovies & TV2.85×
16Online newspaperNews2.45×
17Diane KeatonMovies & TV2.40×
18TMZInternet & Social Media2.14×
19RedditInternet & Social Media1.81×
20Trader Joe'sShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Mirror audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Mirror audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
PatriotismCONSERVATISM1.28×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Mirror audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily Mirror have in United States?

Daily Mirror has an estimated audience of 3,045,863 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Daily Mirror fans?

58.2% of Daily Mirror fans are female, 41.8% are male, with an average age of 39.9 years.

03

Which brands do Daily Mirror fans like most?

Daily Mirror fans show strongest brand affinity for Politico (8.17×), Saw (franchise) (13.33×), and Tabloid (newspaper format) (6.04×) over the country average.

04

Where do Daily Mirror fans live in United States?

Daily Mirror fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Daily Mirror fans also like?

Beyond Daily Mirror itself, the audience over-indexes on Saw (franchise) (13.33×), Tabloid (newspaper format) (6.04×), Ronaldinho (15.73×), and Las Vegas (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Daily Mirror audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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