Daily Mirror Audience in United States

Daily Mirror has an estimated audience of 3,049,409 people in United States. 58.2% are female, 41.8% are male, average age 39.9. Top regions: Florida, California, New York. Top brand affinities: Finnair, Autism Awareness, Saw (franchise), Diabetes mellitus awareness, Politico.

The average Daily Mirror fan in United States is 39.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Finnair, Autism Awareness, Saw (franchise), with strongest over-indexing on Finnair (675× the country average). Demographically, the Daily Mirror audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Daily Mirror fans

Demographic split for Daily Mirror audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.9
Estimated audience size3,049,409

Audience persona

The typical Daily Mirror fan in United States is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Daily Mirror in United States
RegionReachAffinity
Florida329,8071.6×
California323,6700.97×
New York243,0051.43×
Texas214,4400.82×
New Jersey109,6611.41×
Pennsylvania102,2311×
Virginia96,6441.3×
Illinois94,5000.93×
Massachusetts92,9351.55×
North Carolina86,9460.95×
Georgia77,3520.82×
Washington75,1051.23×
Ohio72,2310.77×
Arizona64,5101.04×
Colorado63,5171.32×
South Carolina61,1841.33×
Indiana58,1571.04×
Maryland52,4351×
Connecticut48,3221.58×
Tennessee47,4700.78×
Oregon46,9031.34×
Michigan45,1840.57×
Minnesota44,3201.01×
Wisconsin36,8090.8×
Utah33,3351.22×
Missouri31,1390.63×
Nevada28,6050.97×
Alabama26,3510.62×
Kansas23,1250.96×
Mississippi22,4410.89×
Louisiana21,8790.56×
Kentucky21,8100.57×
Maine20,2261.85×
Oklahoma18,1990.54×
West Virginia17,6151.24×
New Hampshire17,2591.44×
Alaska16,5102.53×
Iowa16,2600.65×
Washington, District of Columbia15,7941.72×
New Mexico14,6580.96×
Rhode Island13,2041.36×
Arkansas11,5160.46×
Hawaii10,4540.8×
Idaho9,4650.62×
Montana9,4641.12×
Vermont5,0140.94×
Delaware4,7630.57×
Nebraska4,6470.3×
North Dakota2,1030.34×
South Dakota2,0040.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily Mirror audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Autism Awareness8.84×Health
Saw (franchise)15.35×Movies & TV
Diabetes mellitus awareness5.92×Health
Politico7.59×Politics & Society
Prison Break13.76×Movies & TV
News of the World24.5×Movies & TV
Singer-songwriter2.95×Music & Radio
Las Vegas3.4×Travel & Leisure
Microblogging6.17×Technology & Electronics
Madrid9.07×Travel & Leisure
Katie Holmes8.59×Movies & TV
Ronaldinho15.73×Sports
Cillian Murphy7.14×Movies & TV
CR Flamengo15.73×Sports
New York Post3.68×News
Tabloid (newspaper format)4.25×Literature
Capital One2.14×Business & Career
Income tax6.36×Business & Career
Drudge Report3.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily Mirror audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
Quality AwarenessPREMIUM1.13
ExtroversionTHRILL1.09
Social Media UsageJOY1.06
TravellingTHRILL1.06
MindfulnessBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Daily Mirror
CountryShare
United Kingdom65.0%
United States11.0%
Italy4.9%

See Daily Mirror audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Daily Mirror have in United States?

Daily Mirror has an estimated audience of 3,049,409 people in United States, concentrated in Florida and California.

What is the gender split and age of Daily Mirror fans?

58.2% of Daily Mirror fans are female, 41.8% are male, with an average age of 39.9 years.

Which brands do Daily Mirror fans like most?

Daily Mirror fans show strongest brand affinity for Finnair (675×), Autism Awareness (8.84×), and Saw (franchise) (15.35×) over the country average.

Where do Daily Mirror fans live in United States?

Daily Mirror fans in United States are most concentrated in Florida (reach 329,807), California (reach 323,670), and New York (reach 243,005). These three regions account for the largest share of the active audience.

What other brands do Daily Mirror fans also like?

Beyond Daily Mirror itself, the audience over-indexes on Autism Awareness (8.84×), Saw (franchise) (15.35×), Diabetes mellitus awareness (5.92×), and Politico (7.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Mirror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.