Newsletter Audience in Germany
Newsletter has an estimated audience of 5,047,883 people in Germany. 60.7% are female, 39.3% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gala, Obi (store), Wetter.com, Bild, Tchibo.
The average Newsletter fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gala, Obi (store), Wetter.com, with strongest over-indexing on Gala (2.21× the country average). Demographically, the Newsletter audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Newsletter fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 45.0 |
| Estimated audience size | 5,047,883 |
Audience persona
The typical Newsletter fan in Germany is more female, around 45.0 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,178,287 | 1.07× |
| Baden-Württemberg | 853,871 | 1.24× |
| Bayern | 834,950 | 1.03× |
| Niedersachsen | 461,520 | 0.94× |
| Hessen | 442,710 | 1.15× |
| Berlin | 319,824 | 1.42× |
| Rheinland-Pfalz | 247,106 | 0.98× |
| Sachsen | 245,454 | 0.99× |
| Schleswig-Holstein | 172,905 | 0.95× |
| Hamburg | 138,702 | 1.22× |
| Brandenburg | 131,676 | 0.84× |
| Thüringen | 109,981 | 0.86× |
| Sachsen-Anhalt | 93,755 | 0.72× |
| Mecklenburg-Vorpommern | 71,663 | 0.74× |
| Saarland | 57,083 | 0.92× |
| Bremen | 40,557 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.21× | News |
| Obi (store) | 1.95× | Shopping |
| Wetter.com | 2.13× | Home & Garden |
| Bild | 1.68× | News |
| Tchibo | 2.58× | Shopping |
| Lidl | 1.65× | Shopping |
| Commerzbank | 1.87× | Business & Career |
| 1.64× | Internet & Social Media | |
| REWE | 1.58× | Shopping |
| Mobile app | 1.59× | Technology & Electronics |
| Rossmann | 1.8× | Shopping |
| Aldi | 1.55× | Shopping |
| Kaufland | 1.57× | Shopping |
| Globus Baumarkt | 1.71× | Shopping |
| Wunschgutschein | 2.13× | Shopping |
| Aral AG | 1.67× | Cars & Mobility |
| ImmoScout24 | 1.64× | Home & Garden |
| Let's Dance (German TV series) | 2.08× | Movies & TV |
| Therapy | 1.93× | Health |
| Deutsche Bahn | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.0% |
| United States | 17.7% |
| Italy | 16.2% |
See Newsletter audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Newsletter have in Germany?
Newsletter has an estimated audience of 5,047,883 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Newsletter fans?
60.7% of Newsletter fans are female, 39.3% are male, with an average age of 45.0 years.
Which brands do Newsletter fans like most?
Newsletter fans show strongest brand affinity for Gala (2.21×), Obi (store) (1.95×), and Wetter.com (2.13×) over the country average.
Where do Newsletter fans live in Germany?
Newsletter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,178,287), Baden-Württemberg (reach 853,871), and Bayern (reach 834,950). These three regions account for the largest share of the active audience.
What other brands do Newsletter fans also like?
Beyond Newsletter itself, the audience over-indexes on Obi (store) (1.95×), Wetter.com (2.13×), Bild (1.68×), and Tchibo (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newsletter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.