Newsletter Audience in Germany
A data profile of the people who buy, follow and care about Newsletter in Germany — modelled from more than twelve digital signal sources. Newsletter has an estimated audience of 5,047,883 people in Germany.
The average Newsletter fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Obi (store), Bild, Tchibo, with strongest over-indexing on Obi (store) (1.95× the country average).
Demographically, the Newsletter audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Newsletter fan in Germany is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
At a glance
The key figures that characterise the Newsletter profile in Germany.
Search interest · 12-month trend
Demographics of Newsletter fans
60.7% are female, 39.3% are male, average age 45.0.
Gender split
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 45.0 |
| Estimated audience size | 5,047,883 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Newsletter audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 28.0% |
| United States | 17.7% |
| Italy | 16.2% |
Geography
Where the Newsletter audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 1.33× | |
| 02 | Baden-Württemberg | ~800K | 1.21× | |
| 03 | Hamburg | ~100K | 1.17× | |
| 04 | Hessen | ~400K | 1.10× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.02× | |
| 06 | Bayern | ~800K | 1.02× | |
| 07 | Rheinland-Pfalz | ~300K | 1.00× | |
| 08 | Sachsen | ~200K | 0.99× | |
| 09 | Bremen | ~40K | 0.98× | |
| 10 | Saarland | ~60K | 0.97× | |
| 11 | Schleswig-Holstein | ~200K | 0.96× | |
| 12 | Niedersachsen | ~500K | 0.93× | |
| 13 | Thüringen | ~100K | 0.92× | |
| 14 | Brandenburg | ~100K | 0.91× | |
| 15 | Mecklenburg-Vorpommern | ~80K | 0.81× | |
| 16 | Sachsen-Anhalt | ~100K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Newsletter audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tchibo | Shopping | 2.58× | ||
| 02 | Wunschgutschein | Shopping | 2.13× | ||
| 03 | Obi (store) | Shopping | 1.95× | ||
| 04 | Therapy | Health | 1.93× | ||
| 05 | Commerzbank | Business & Career | 1.87× | ||
| 06 | FOCUS Online | News | 1.87× | ||
| 07 | Rossmann | Shopping | 1.80× | ||
| 08 | Freeware | Technology & Electronics | 1.75× | ||
| 09 | Bild | News | 1.68× | ||
| 10 | Lidl | Shopping | 1.65× | ||
| 11 | Internet & Social Media | 1.64× | |||
| 12 | ImmoScout24 | Home & Garden | 1.64× | ||
| 13 | Deichmann | Shopping | 1.64× | ||
| 14 | TK Maxx | Shopping | 1.61× | ||
| 15 | Hornbach | Shopping | 1.60× | ||
| 16 | Mobile app | Technology & Electronics | 1.59× | ||
| 17 | REWE | Shopping | 1.58× | ||
| 18 | Kaufland | Shopping | 1.57× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.52× |
Personality of the Newsletter audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.44× | |
| Risk Appetite | THRILL | 0.53× | |
| Community Orientation | OPEN | 0.54× |
Frequently asked questions
How many fans does Newsletter have in Germany?
Newsletter has an estimated audience of 5,047,883 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Newsletter fans?
60.7% of Newsletter fans are female, 39.3% are male, with an average age of 45.0 years.
Which brands do Newsletter fans like most?
Newsletter fans show strongest brand affinity for Obi (store) (1.95×), Bild (1.68×), and Tchibo (2.58×) over the country average.
Where do Newsletter fans live in Germany?
Newsletter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Newsletter fans also like?
Beyond Newsletter itself, the audience over-indexes on Bild (1.68×), Tchibo (2.58×), Lidl (1.65×), and Commerzbank (1.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Newsletter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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