A data profile of the people who buy, follow and care about Newsletter in United States — modelled from more than twelve digital signal sources. Newsletter has an estimated audience of 3,189,618 people in United States.
The average Newsletter fan in United States is 46.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mitch McConnell, Benjamin Netanyahu, Gateway Pundit, with strongest over-indexing on Mitch McConnell (4.77× the country average).
Demographically, the Newsletter audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Newsletter fan in United States is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.
The key figures that characterise the Newsletter profile in United States.
53.5% are female, 46.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 46.0 |
| Estimated audience size | 3,189,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
Where the Newsletter audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~20K | 1.71× | |
| 02 | Virginia | ~100K | 1.37× | |
| 03 | Arkansas | ~30K | 1.27× | |
| 04 | North Carolina | ~100K | 1.13× | |
| 05 | New York | ~200K | 1.12× | |
| 06 | West Virginia | ~20K | 1.12× | |
| 07 | California | ~400K | 1.09× | |
| 08 | Texas | ~300K | 1.09× | |
| 09 | Oregon | ~40K | 1.09× | |
| 10 | Oklahoma | ~40K | 1.09× | |
| 11 | Kansas | ~30K | 1.06× | |
| 12 | Idaho | ~20K | 1.06× | |
| 13 | Massachusetts | ~70K | 1.05× | |
| 14 | Indiana | ~60K | 1.05× | |
| 15 | South Carolina | ~50K | 1.05× | |
| 16 | Maryland | ~60K | 1.04× | |
| 17 | Mississippi | ~30K | 1.04× | |
| 18 | Georgia | ~100K | 1.03× | |
| 19 | Tennessee | ~70K | 1.02× | |
| 20 | Missouri | ~50K | 1.02× | |
| 21 | Washington | ~60K | 1.01× | |
| 22 | Louisiana | ~40K | 1.01× | |
| 23 | Alabama | ~40K | 1.00× | |
| 24 | Kentucky | ~40K | 0.99× | |
| 25 | Vermont | ~6K | 0.99× | |
| 26 | Pennsylvania | ~100K | 0.98× | |
| 27 | Wisconsin | ~50K | 0.98× | |
| 28 | Iowa | ~30K | 0.97× | |
| 29 | New Hampshire | ~10K | 0.97× | |
| 30 | North Dakota | ~6K | 0.97× | |
| 31 | Utah | ~30K | 0.96× | |
| 32 | New Mexico | ~20K | 0.96× | |
| 33 | Hawaii | ~10K | 0.96× | |
| 34 | Montana | ~8K | 0.96× | |
| 35 | South Dakota | ~7K | 0.96× | |
| 36 | Illinois | ~100K | 0.95× | |
| 37 | Colorado | ~50K | 0.95× | |
| 38 | Florida | ~200K | 0.94× | |
| 39 | Maine | ~10K | 0.94× | |
| 40 | Minnesota | ~40K | 0.93× | |
| 41 | Nebraska | ~10K | 0.93× | |
| 42 | Rhode Island | ~9K | 0.92× | |
| 43 | Alaska | ~6K | 0.91× | |
| 44 | Connecticut | ~30K | 0.90× | |
| 45 | New Jersey | ~70K | 0.89× | |
| 46 | Arizona | ~60K | 0.89× | |
| 47 | Delaware | ~8K | 0.89× | |
| 48 | Michigan | ~70K | 0.88× | |
| 49 | Ohio | ~90K | 0.87× | |
| 50 | Nevada | ~30K | 0.83× |
The strongest cross-interests of the Newsletter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Says | News | 24.99× | ||
| 02 | John Cornyn | Politics & Society | 8.88× | ||
| 03 | Benjamin Netanyahu | Politics & Society | 8.79× | ||
| 04 | Constitution | Politics & Society | 8.71× | ||
| 05 | Gateway Pundit | News | 8.46× | ||
| 06 | Susan Collins | Politics & Society | 7.14× | ||
| 07 | Nancy Pelosi | Politics & Society | 5.81× | ||
| 08 | Opinion poll | News | 5.50× | ||
| 09 | Dick Cheney | Politics & Society | 5.31× | ||
| 10 | Candace Owens | Literature | 5.06× | ||
| 11 | Mitch McConnell | Politics & Society | 4.77× | ||
| 12 | Election | Politics & Society | 3.82× | ||
| 13 | Melania Trump | Politics & Society | 3.77× | ||
| 14 | Dick Van Dyke | Movies & TV | 3.36× | ||
| 15 | Fox News Channel | Movies & TV | 3.29× | ||
| 16 | Bank of America | Business & Career | 2.77× | ||
| 17 | United States Postal Service | Business & Career | 2.65× | ||
| 18 | Technology & Electronics | 2.60× | |||
| 19 | Donald Trump | Politics & Society | 2.56× | ||
| 20 | CNN | Movies & TV | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.72× | |
| Need for Security | CONSERVATISM | 2.26× | |
| Spirituality | BALANCE | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.98× |
Newsletter has an estimated audience of 3,189,618 people in United States, concentrated in California and Texas.
53.5% of Newsletter fans are female, 46.5% are male, with an average age of 46.0 years.
Newsletter fans show strongest brand affinity for Mitch McConnell (4.77×), Benjamin Netanyahu (8.79×), and Gateway Pundit (8.46×) over the country average.
Newsletter fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Newsletter itself, the audience over-indexes on Benjamin Netanyahu (8.79×), Gateway Pundit (8.46×), Donald Trump (2.56×), and Constitution (8.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Newsletter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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