Rascasse Audience Intelligence

Opinion poll Audience in United States

A data profile of the people who buy, follow and care about Opinion poll in United States — modelled from more than twelve digital signal sources. Opinion poll has an estimated audience of 12,014,431 people in United States.

Opinion poll has an estimated audience of 12,014,431 people in United States. 47.7% are female, 52.3% are male, average age 46.6. Top brand affinities: Drudge Report, Joe Biden, Donald Trump, American Airlines, Fox News Channel.

Top brand affinities include Drudge Report, Joe Biden, Donald Trump, with strongest over-indexing on Drudge Report (7.86× the country average).

Demographically, the Opinion poll audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Individualism, Patriotism.

The typical Opinion poll fan in United States is balanced, around 46.6 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opinion poll profile in United States.

Audience size
12M
in United States
Gender
47.7%
52.3% male
Age
46.6
average years
Country rank
#2974
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opinion poll fans

47.7% are female, 52.3% are male, average age 46.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Opinion poll audience in United States
MetricValue
Female47.7%
Male52.3%
Average age46.6
Estimated audience size12,014,431
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Opinion poll audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3913%
40-4922%
50+44%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Opinion poll audience comes from United States.

Worldwide audience distribution share by country for Opinion poll
CountryShare
United States77.1%
United Kingdom3.5%
India2.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opinion poll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opinion poll audience
#·InterestCategoryAffinity×
01Corruption awarenessPolitics & Society11.34×
02Drudge ReportSports7.86×
03Freedom of speechPolitics & Society6.84×
04PoliticoPolitics & Society5.00×
05Arnold SchwarzeneggerMovies & TV4.61×
06Joe BidenPolitics & Society4.49×
07MSNBCMovies & TV4.39×
08New York PostNews4.34×
09Robert RedfordMovies & TV3.50×
10Sustainable energyHome & Garden3.48×
11RetirementBusiness & Career3.39×
12Fox News ChannelMovies & TV3.26×
13The Washington PostNews3.21×
14American AirlinesTravel & Leisure2.97×
15Renewable energyBusiness & Career2.95×
16Nonprofit organizationPolitics & Society2.44×
17TraditionPolitics & Society2.43×
18CNNMovies & TV2.40×
19Donald TrumpPolitics & Society2.23×
20Health careBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opinion poll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Opinion poll audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.37×
PatriotismCONSERVATISM2.00×
SustainabilityBALANCE1.73×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Opinion poll audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Opinion poll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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