Opinion poll Audience in United States
Opinion poll has an estimated audience of 12,014,431 people in United States. 47.7% are female, 52.3% are male, average age 46.6. Top brand affinities: Israel, Grammarly, Grinch, Jeep Wagoneer, Final Fantasy VII (Famicom).
Top brand affinities include Israel, Grammarly, Grinch, with strongest over-indexing on Israel (2.13× the country average). Demographically, the Opinion poll audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Individualism, Sustainability.
Category: News · Type: Topic
Demographics of Opinion poll fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 46.6 |
| Estimated audience size | 12,014,431 |
Audience persona
The typical Opinion poll fan in United States is balanced, around 46.6 years old, with strong Individualism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.13× | Travel & Leisure |
| Grammarly | 3.38× | Business & Career |
| Grinch | 2.68× | Movies & TV |
| Jeep Wagoneer | 3.7× | Cars & Mobility |
| Final Fantasy VII (Famicom) | 8.01× | Games |
| Home staging | 2.93× | Home & Garden |
| Maracaibo | 6.02× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.79× | Sports |
| Vocal harmony | 2.25× | Music & Radio |
| Jesse Plemons | 1.67× | Movies & TV |
| Enfamil | 3.28× | Kids & Family |
| Urban horticulture | 1.65× | Home & Garden |
| Wok | 2.61× | Food & Beverages |
| Hudson, New York | 5.05× | Travel & Leisure |
| JamBase | 4.4× | Music & Radio |
| INQUIRER.net | 4.75× | News |
| On the Border Mexican Grill & Cantina | 2.54× | Food & Beverages |
| Goop | 1.96× | Internet & Social Media |
| Historic site | 1.54× | Arts & Culture |
| Corona (band) | 2.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.51 |
| Sustainability | BALANCE | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 3.5% |
| India | 2.9% |
See Opinion poll audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Opinion poll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.