Opinion poll Audience in United States
Opinion poll has an estimated audience of 12,014,431 people in United States. 47.7% are female, 52.3% are male, average age 46.6. Top brand affinities: Drudge Report, Fox News Channel, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter.
Top brand affinities include Drudge Report, Fox News Channel, Autism Awareness, with strongest over-indexing on Drudge Report (8.16× the country average). Demographically, the Opinion poll audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Individualism, Sustainability.
Demographics of Opinion poll fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 46.6 |
| Estimated audience size | 12,014,431 |
Audience persona
The typical Opinion poll fan in United States is balanced, around 46.6 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drudge Report | 8.16× | Sports |
| Fox News Channel | 2.69× | Movies & TV |
| Autism Awareness | 8.2× | Health |
| Diabetes mellitus awareness | 5.7× | Health |
| Singer-songwriter | 2.89× | Music & Radio |
| CNN | 2.31× | Movies & TV |
| Capital One | 2.69× | Business & Career |
| Microblogging | 5.78× | Technology & Electronics |
| Twin Peaks | 5.35× | Movies & TV |
| MSN | 2.43× | News |
| New York Post | 3.9× | News |
| American Airlines | 2.2× | Travel & Leisure |
| Google Maps | 2.2× | Internet & Social Media |
| Made in USA | 3.28× | Business & Career |
| Income tax | 6.03× | Business & Career |
| Politico | 4.5× | Politics & Society |
| Dentistry | 2.58× | Business & Career |
| Diane Keaton | 2.86× | Movies & TV |
| Google News | 2.71× | News |
| Wells Fargo | 1.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.51 |
| Sustainability | BALANCE | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 3.5% |
| India | 2.9% |
See Opinion poll audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Opinion poll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.