A data profile of the people who buy, follow and care about Opinion poll in United States — modelled from more than twelve digital signal sources. Opinion poll has an estimated audience of 12,014,431 people in United States.
Opinion poll has an estimated audience of 12,014,431 people in United States. 47.7% are female, 52.3% are male, average age 46.6. Top brand affinities: Drudge Report, Joe Biden, Donald Trump, American Airlines, Fox News Channel.
Top brand affinities include Drudge Report, Joe Biden, Donald Trump, with strongest over-indexing on Drudge Report (7.86× the country average).
Demographically, the Opinion poll audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Opinion poll fan in United States is balanced, around 46.6 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Opinion poll profile in United States.
47.7% are female, 52.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 46.6 |
| Estimated audience size | 12,014,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Opinion poll audience comes from United States.
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 3.5% |
| India | 2.9% |
The strongest cross-interests of the Opinion poll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corruption awareness | Politics & Society | 11.34× | ||
| 02 | Drudge Report | Sports | 7.86× | ||
| 03 | Freedom of speech | Politics & Society | 6.84× | ||
| 04 | Politico | Politics & Society | 5.00× | ||
| 05 | Arnold Schwarzenegger | Movies & TV | 4.61× | ||
| 06 | Joe Biden | Politics & Society | 4.49× | ||
| 07 | MSNBC | Movies & TV | 4.39× | ||
| 08 | New York Post | News | 4.34× | ||
| 09 | Robert Redford | Movies & TV | 3.50× | ||
| 10 | Sustainable energy | Home & Garden | 3.48× | ||
| 11 | Retirement | Business & Career | 3.39× | ||
| 12 | Fox News Channel | Movies & TV | 3.26× | ||
| 13 | The Washington Post | News | 3.21× | ||
| 14 | American Airlines | Travel & Leisure | 2.97× | ||
| 15 | Renewable energy | Business & Career | 2.95× | ||
| 16 | Nonprofit organization | Politics & Society | 2.44× | ||
| 17 | Tradition | Politics & Society | 2.43× | ||
| 18 | CNN | Movies & TV | 2.40× | ||
| 19 | Donald Trump | Politics & Society | 2.23× | ||
| 20 | Health care | Business & Career | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.37× | |
| Patriotism | CONSERVATISM | 2.00× | |
| Sustainability | BALANCE | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Opinion poll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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