Gateway Pundit Audience in United States

Gateway Pundit has an estimated audience of 13,327,103 people in United States. 43.2% are female, 56.8% are male, average age 49.6. Top regions: Florida, Texas, California. Top brand affinities: Fox News Channel, Michael B. Jordan, Right Wing News, Leicester City F.C., Crystal Palace F.C..

The average Gateway Pundit fan in United States is 49.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Fox News Channel, Michael B. Jordan, Right Wing News, with strongest over-indexing on Fox News Channel (4.21× the country average). Demographically, the Gateway Pundit audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Gateway Pundit fans

Demographic split for Gateway Pundit audience in United States
MetricValue
Female43.2%
Male56.8%
Average age49.6
Estimated audience size13,327,103

Audience persona

The typical Gateway Pundit fan in United States is more male, around 49.6 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Gateway Pundit in United States
RegionReachAffinity
Florida891,1830.99×
Texas853,6520.75×
California774,3680.53×
Pennsylvania506,4631.13×
Ohio469,3111.14×
New York468,4910.63×
Michigan458,7241.32×
Illinois396,3450.89×
North Carolina393,0150.98×
Missouri380,5891.77×
Arizona360,7671.33×
Georgia318,7720.78×
Virginia307,9100.95×
Tennessee307,3601.15×
Indiana262,9301.08×
Wisconsin254,4981.27×
New Jersey247,5790.73×
Massachusetts241,8630.92×
Washington238,7100.89×
South Carolina220,7221.1×
Minnesota202,1361.06×
Alabama192,2471.03×
Colorado172,5070.82×
Kentucky170,3521.02×
Oklahoma169,8751.15×
Maryland150,6490.66×
Louisiana149,8990.87×
Oregon147,9120.97×
Nevada122,6910.95×
Kansas117,7681.12×
Iowa115,8281.05×
Idaho115,8101.73×
Connecticut108,4280.81×
Arkansas101,0940.92×
Mississippi93,0380.85×
New Hampshire90,5581.72×
West Virginia67,3211.08×
New Mexico66,0680.99×
Nebraska65,5100.98×
Montana62,6901.7×
Utah57,6580.48×
Maine53,7331.13×
Hawaii36,1720.63×
Wyoming33,0461.67×
Delaware31,7240.86×
North Dakota29,3351.07×
South Dakota28,1140.91×
Rhode Island27,5120.65×
Alaska23,8700.84×
Vermont14,8070.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gateway Pundit audience
BrandAffinityCategory
Fox News Channel4.21×Movies & TV
Michael B. Jordan9.43×Movies & TV
Right Wing News27.09×News
Leicester City F.C.20×Sports
Crystal Palace F.C.20×Sports
Aston Villa F.C.15.62×Sports
Autism Awareness6.25×Health
Karl Marx13.88×Literature
Diabetes mellitus awareness4.38×Health
European Parliament31.28×Politics & Society
American Airlines2.3×Travel & Leisure
Singer-songwriter2.37×Music & Radio
West Ham United F.C.20×Sports
Tradition2.62×Politics & Society
Made in USA3.27×Business & Career
New England Patriots3.21×Sports
Activism2.75×Politics & Society
The Daily Caller5.49×Internet & Social Media
The Matrix (franchise)9.59×Movies & TV
Home insurance3.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gateway Pundit audience
TraitClusterScore
PatriotismCONSERVATISM3.99
SpiritualityBALANCE1.85
TraditionCONSERVATISM1.61
IndividualismJOY1.59
Family OrientationCONSERVATISM1.4
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Gateway Pundit
CountryShare
United States89.0%
Australia3.0%
United Kingdom1.1%

See Gateway Pundit audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Gateway Pundit have in United States?

Gateway Pundit has an estimated audience of 13,327,103 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Gateway Pundit fans?

43.2% of Gateway Pundit fans are female, 56.8% are male, with an average age of 49.6 years.

Which brands do Gateway Pundit fans like most?

Gateway Pundit fans show strongest brand affinity for Fox News Channel (4.21×), Michael B. Jordan (9.43×), and Right Wing News (27.09×) over the country average.

Where do Gateway Pundit fans live in United States?

Gateway Pundit fans in United States are most concentrated in Florida (reach 891,183), Texas (reach 853,652), and California (reach 774,368). These three regions account for the largest share of the active audience.

What other brands do Gateway Pundit fans also like?

Beyond Gateway Pundit itself, the audience over-indexes on Michael B. Jordan (9.43×), Right Wing News (27.09×), Leicester City F.C. (20×), and Crystal Palace F.C. (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gateway Pundit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.