Solar energy Audience in United States

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Solar energy has an estimated audience of 30,532,147 people in United States. 46.5% are female, 53.5% are male, average age 39.3. Top regions: California, Virginia, Texas. Top brand affinities: Tesla Supercharger, Photovoltaic system, Hand tool, Menards, AutoZone.

The average Solar energy fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Tesla Supercharger, Photovoltaic system, Hand tool, with strongest over-indexing on Tesla Supercharger (6.47× the country average). Demographically, the Solar energy audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Solar energy fans

Demographic split for Solar energy audience in United States
MetricValue
Female46.5%
Male53.5%
Average age39.3
Estimated audience size30,532,147

Audience persona

The typical Solar energy fan in United States is balanced, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Tesla Supercharger.

Top regions in United States

Top regions ranked by reach for Solar energy in United States
RegionReachAffinity
California4,547,3331.35×
Virginia4,142,0485.57×
Texas3,021,2431.15×
Florida2,708,3891.31×
New York1,621,1980.95×
Georgia1,015,1381.08×
North Carolina964,3161.05×
Pennsylvania857,4130.83×
Illinois790,7380.78×
Ohio661,2220.7×
Michigan606,7530.76×
Indiana590,2801.06×
New Jersey573,8510.74×
Washington563,8210.92×
Maryland524,7191×
Tennessee520,4890.85×
Arizona518,9910.83×
Massachusetts518,3630.86×
Oregon449,5181.28×
Louisiana426,6791.08×
South Carolina412,7060.9×
Maine407,4483.73×
Missouri386,9360.79×
Colorado361,4930.75×
Wisconsin351,3980.76×
Mississippi305,2801.21×
Minnesota287,2100.66×
Oklahoma277,9510.82×
Kentucky273,5460.71×
Alabama268,5100.63×
Nevada256,6820.87×
Arkansas236,1790.94×
Connecticut233,0000.76×
Utah202,9740.74×
Kansas191,5530.8×
Iowa181,0340.72×
West Virginia163,6751.15×
New Mexico136,5950.89×
Hawaii101,7260.78×
Nebraska99,0450.65×
Idaho97,9010.64×
Washington, District of Columbia94,2511.03×
New Hampshire75,0940.62×
Rhode Island67,3320.69×
Montana66,3390.78×
South Dakota51,9040.74×
North Dakota48,2050.77×
Delaware45,0580.53×
Vermont34,9320.65×
Wyoming30,8440.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Solar energy audience
BrandAffinityCategory
Tesla Supercharger6.47×Cars & Mobility
Photovoltaic system12.08×Home & Garden
Hand tool4.53×Home & Garden
Menards4.33×Home & Garden
AutoZone3.35×Cars & Mobility
Alternative energy10×Home & Garden
Automotive design5.55×Business & Career
Televisions2.2×Technology & Electronics
U.S. state2.3×Travel & Leisure
Building3.86×Home & Garden
Texas2.64×Travel & Leisure
Anthony Edwards5.15×Movies & TV
Traffic5.44×Cars & Mobility
Online shopping1.75×Shopping
Instant messaging2.74×Internet & Social Media
Money2.27×Business & Career
Gateway Pundit5.76×News
Planned maintenance4.65×Business & Career
Transport2.33×Cars & Mobility
United States1.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Solar energy audience
TraitClusterScore
Risk AppetiteTHRILL2.48
Quality AwarenessPREMIUM1.67
Luxury OrientationPREMIUM1.54
Need for SecurityCONSERVATISM1.32
Convenience OrientationPREMIUM1.25
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Solar energy
CountryShare
United States22.5%
Germany6.2%
Italy5.5%

See Solar energy audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Solar energy have in United States?

Solar energy has an estimated audience of 30,532,147 people in United States, concentrated in California and Virginia.

What is the gender split and age of Solar energy fans?

46.5% of Solar energy fans are female, 53.5% are male, with an average age of 39.3 years.

Which brands do Solar energy fans like most?

Solar energy fans show strongest brand affinity for Tesla Supercharger (6.47×), Photovoltaic system (12.08×), and Hand tool (4.53×) over the country average.

Where do Solar energy fans live in United States?

Solar energy fans in United States are most concentrated in California (reach 4,547,333), Virginia (reach 4,142,048), and Texas (reach 3,021,243). These three regions account for the largest share of the active audience.

What other brands do Solar energy fans also like?

Beyond Solar energy itself, the audience over-indexes on Photovoltaic system (12.08×), Hand tool (4.53×), Menards (4.33×), and AutoZone (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.