Rascasse Audience Intelligence

Solar energy Audience in United States

A data profile of the people who buy, follow and care about Solar energy in United States — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 30,532,147 people in United States.

#629among Topic in United States#63in Home & Garden

The average Solar energy fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include Tesla Supercharger, Photovoltaic system, Menards, with strongest over-indexing on Tesla Supercharger (6.47× the country average).

Demographically, the Solar energy audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Solar energy fan in United States is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Tesla Supercharger.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar energy profile in United States.

Audience size
30.5M
in United States
Gender
46.5%♀
53.5% male
Age
39.3
average years
Country rank
#905
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar energy fans

46.5% are female, 53.5% are male, average age 39.3.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Solar energy audience in United States
MetricValue
Female46.5%
Male53.5%
Average age39.3
Estimated audience size30,532,147
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Solar energy audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3916%
40-4918%
50+25%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Solar energy audience comes from United States.

Worldwide audience distribution share by country for Solar energy
CountryShare
United States22.5%
Germany6.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Solar energy fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2.5M3.48×
02Maine~300K2.39×
03North Carolina~1.5M1.46×
04Texas~3.5M1.32×
05Georgia~1M1.27×
06Mississippi~300K1.27×
07South Dakota~90K1.26×
08South Carolina~600K1.25×
09Wyoming~60K1.24×
10Indiana~700K1.18×
11California~4M1.14×
12New Mexico~200K1.12×
13Oklahoma~400K1.07×
14Kansas~300K1.07×
15Montana~90K1.07×
16North Dakota~70K1.07×
17West Virginia~100K1.04×
18Kentucky~400K1.01×
19Arizona~600K1.00×
20Alabama~400K1.00×
21Pennsylvania~1M0.98×
22Alaska~60K0.98×
23Louisiana~400K0.97×
24Oregon~300K0.97×
25Florida~2M0.96×
26Nebraska~100K0.95×
27Hawaii~100K0.95×
28Washington~600K0.94×
29Missouri~500K0.92×
30Idaho~100K0.92×
31Maryland~500K0.91×
32Illinois~900K0.90×
33Arkansas~200K0.90×
34Iowa~200K0.90×
35Wisconsin~400K0.87×
36Washington, District of Columbia~80K0.87×
37Ohio~800K0.86×
38Utah~200K0.86×
39Minnesota~400K0.85×
40Michigan~700K0.84×
41Nevada~200K0.83×
42New York~1.5M0.82×
43New Jersey~600K0.82×
44Delaware~70K0.82×
45Tennessee~500K0.81×
46Colorado~400K0.81×
47Connecticut~200K0.81×
48New Hampshire~100K0.80×
49Massachusetts~500K0.76×
50Rhode Island~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Solar energy, United States
0.76×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar energy audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden12.08×
02Alternative energyHome & Garden10.00×
03Tesla SuperchargerCars & Mobility6.47×
04Automotive designBusiness & Career5.55×
05TrafficCars & Mobility5.44×
06Anthony EdwardsMovies & TV5.15×
07Planned maintenanceBusiness & Career4.65×
08Hand toolHome & Garden4.53×
09MenardsHome & Garden4.33×
10BuildingHome & Garden3.86×
11Nancy MacePolitics & Society3.82×
12AutoZoneCars & Mobility3.35×
13Instant messagingInternet & Social Media2.74×
14TexasTravel & Leisure2.64×
15TransportCars & Mobility2.33×
16U.S. stateTravel & Leisure2.30×
17MoneyBusiness & Career2.27×
18TelevisionsTechnology & Electronics2.20×
19United StatesTravel & Leisure1.78×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar energy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Need for SecurityCONSERVATISM2.33×
Family OrientationCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar energy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Design AffinityPREMIUM0.73×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar energy have in United States?

Solar energy has an estimated audience of 30,532,147 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Solar energy fans?

46.5% of Solar energy fans are female, 53.5% are male, with an average age of 39.3 years.

03

Which brands do Solar energy fans like most?

Solar energy fans show strongest brand affinity for Tesla Supercharger (6.47×), Photovoltaic system (12.08×), and Menards (4.33×) over the country average.

04

Where do Solar energy fans live in United States?

Solar energy fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Virginia (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Solar energy fans also like?

Beyond Solar energy itself, the audience over-indexes on Photovoltaic system (12.08×), Menards (4.33×), Hand tool (4.53×), and Anthony Edwards (5.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Solar energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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