Tesla Supercharger Audience in United States

Tesla Supercharger has an estimated audience of 19,500,806 people in United States. 28.5% are female, 71.5% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Tesla Motors, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Tesla Supercharger fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tesla Motors, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Tesla Motors (10.59× the country average). Demographically, the Tesla Supercharger audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Charging station

Demographics of Tesla Supercharger fans

Demographic split for Tesla Supercharger audience in United States
MetricValue
Female28.5%
Male71.5%
Average age41.5
Estimated audience size19,500,806

Audience persona

The typical Tesla Supercharger fan in United States is more male, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tesla Motors.

Top regions in United States

Top regions ranked by reach for Tesla Supercharger in United States
RegionReachAffinity
California7,299,4713.4×
Texas2,307,9301.38×
Florida1,841,7171.39×
New York1,205,9991.11×
Washington1,001,4652.56×
New Jersey857,6911.73×
Virginia705,6381.49×
Georgia693,9241.16×
North Carolina671,9621.15×
Arizona667,6381.68×
Pennsylvania635,3700.97×
Illinois607,5470.94×
Massachusetts447,5291.16×
Nevada439,7492.33×
Ohio399,5610.67×
Maryland395,2831.18×
Oregon369,9501.66×
Colorado353,9491.15×
Michigan352,3360.69×
Tennessee307,4960.79×
South Carolina290,0440.99×
Indiana273,2130.77×
Utah243,0191.39×
Connecticut227,3191.16×
Missouri206,7800.66×
Wisconsin205,1120.7×
Minnesota169,3760.61×
Alabama160,6780.59×
Kentucky139,4020.57×
Oklahoma132,1450.61×
Louisiana122,7760.49×
Kansas96,9540.63×
New Mexico89,4580.91×
New Hampshire81,3741.06×
Arkansas79,8590.5×
Iowa72,0010.45×
Mississippi64,0530.4×
Idaho63,3180.65×
Hawaii63,1740.75×
Delaware60,7171.13×
Washington, District of Columbia58,9371.01×
Vermont56,5281.65×
West Virginia56,1520.62×
Maine55,8230.8×
Rhode Island41,9370.68×
Nebraska41,6630.43×
Montana34,4880.64×
Wyoming25,8160.89×
South Dakota17,7590.39×
North Dakota7,9500.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Supercharger audience
BrandAffinityCategory
Tesla Motors10.59×Cars & Mobility
Autism Awareness8.99×Health
Diabetes mellitus awareness6.21×Health
Singer-songwriter3.11×Music & Radio
Microblogging6.28×Technology & Electronics
Solar panel5.28×Home & Garden
Charging station10.37×Technology & Electronics
MSN2.47×News
Planet Fitness2.44×Sports
Photovoltaics6.01×Home & Garden
Income tax6.63×Business & Career
Tesla Powerwall13.71×Home & Garden
Capital One2.07×Business & Career
Staples (Canada)2.69×Business & Career
Tesla Roadster14.5×Cars & Mobility
AutoZone2.04×Cars & Mobility
Solar power3.8×Home & Garden
Kia Sportage10.24×Cars & Mobility
Tesla Model X9.02×Cars & Mobility
Google Maps1.84×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Supercharger audience
TraitClusterScore
Early Adopter MentalityPOWER1.79
Quality AwarenessPREMIUM1.66
SustainabilityBALANCE1.45
Need for SecurityCONSERVATISM1.4
Luxury OrientationPREMIUM1.4
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Tesla Supercharger
CountryShare
United States48.8%
Germany7.9%
United Kingdom5.8%

See Tesla Supercharger audiences in other countries

More Charging station audiences in United States

Frequently asked questions

How many fans does Tesla Supercharger have in United States?

Tesla Supercharger has an estimated audience of 19,500,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Supercharger fans?

28.5% of Tesla Supercharger fans are female, 71.5% are male, with an average age of 41.5 years.

Which brands do Tesla Supercharger fans like most?

Tesla Supercharger fans show strongest brand affinity for Tesla Motors (10.59×), Autism Awareness (8.99×), and Diabetes mellitus awareness (6.21×) over the country average.

Where do Tesla Supercharger fans live in United States?

Tesla Supercharger fans in United States are most concentrated in California (reach 7,299,471), Texas (reach 2,307,930), and Florida (reach 1,841,717). These three regions account for the largest share of the active audience.

What other brands do Tesla Supercharger fans also like?

Beyond Tesla Supercharger itself, the audience over-indexes on Autism Awareness (8.99×), Diabetes mellitus awareness (6.21×), Singer-songwriter (3.11×), and Microblogging (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Supercharger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.