Moped Audience in United States

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Moped has an estimated audience of 4,181,355 people in United States. 19.9% are female, 80.1% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Sport touring motorcycle, Electric bicycle, Electric motorcycles and scooters, Tim Horton, Ford Escort (Europe).

The average Moped fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sport touring motorcycle, Electric bicycle, Electric motorcycles and scooters, with strongest over-indexing on Sport touring motorcycle (51.07× the country average). Demographically, the Moped audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Moped fans

Demographic split for Moped audience in United States
MetricValue
Female19.9%
Male80.1%
Average age46.8
Estimated audience size4,181,355

Audience persona

The typical Moped fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for Sport touring motorcycle.

Top regions in United States

Top regions ranked by reach for Moped in United States
RegionReachAffinity
California410,0000.89×
Texas339,6700.94×
Florida276,6860.98×
New York235,7221.01×
Michigan149,5211.37×
Georgia134,1541.04×
North Carolina133,6551.06×
Illinois126,6720.91×
Ohio126,1590.98×
Pennsylvania121,2840.86×
Virginia110,4861.08×
Massachusetts104,9001.27×
New Jersey99,0580.93×
Indiana93,7521.23×
Washington72,5120.86×
South Carolina72,0011.14×
Missouri71,6811.06×
Kentucky68,5421.31×
Maryland68,3010.95×
Tennessee67,1980.8×
Wisconsin66,6901.06×
Arizona66,3080.78×
Minnesota53,6090.89×
Colorado53,1740.81×
Connecticut50,6951.21×
Alabama48,1880.82×
Louisiana48,0160.89×
Iowa46,8311.36×
Hawaii46,7032.6×
Oklahoma46,1860.99×
Arkansas44,2281.28×
Oregon39,9810.83×
Nevada39,5690.98×
Kansas35,5601.08×
Utah34,6010.92×
Mississippi27,3960.8×
Nebraska19,1470.91×
Idaho16,8540.8×
West Virginia16,4860.85×
New Mexico16,4010.78×
New Hampshire15,3830.93×
Rhode Island15,2971.15×
Maine14,5120.97×
Washington, District of Columbia13,5111.08×
South Dakota9,7301.01×
Delaware9,0670.79×
North Dakota8,1150.94×
Montana7,9180.68×
Alaska6,2800.7×
Vermont5,0700.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moped audience
BrandAffinityCategory
Sport touring motorcycle51.07×Cars & Mobility
Electric bicycle22.01×Cars & Mobility
Electric motorcycles and scooters18.03×Cars & Mobility
Tim Horton13.77×Sports
Ford Escort (Europe)33.87×Cars & Mobility
Motorized bicycle41.35×Cars & Mobility
Banshee (comics)16.36×Literature
Motorcycle components18.48×Cars & Mobility
Tesla Supercharger6.42×Cars & Mobility
Folding bicycle34.52×Cars & Mobility
Designer label23.44×Fashion & Accessoires
Scorpion20.4×Pets & Animals
Electric utility20.64×Home & Garden
Bicycle frame16.01×Sports
Motorcycle trials13.98×Sports
Bicycle pedal17.02×Sports
Hovercraft6.88×Cars & Mobility
Wrench4.48×Home & Garden
U.S. state2.16×Travel & Leisure
Online shopping1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moped audience
TraitClusterScore
Risk AppetiteTHRILL2.66
Luxury OrientationPREMIUM1.62
Early Adopter MentalityPOWER1.48
Urban LifestyleOPEN1.45
Need for SecurityCONSERVATISM1.41
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Moped
CountryShare
United States28.7%
France10.8%
United Kingdom6.8%

See Moped audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Moped have in United States?

Moped has an estimated audience of 4,181,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Moped fans?

19.9% of Moped fans are female, 80.1% are male, with an average age of 46.8 years.

Which brands do Moped fans like most?

Moped fans show strongest brand affinity for Sport touring motorcycle (51.07×), Electric bicycle (22.01×), and Electric motorcycles and scooters (18.03×) over the country average.

Where do Moped fans live in United States?

Moped fans in United States are most concentrated in California (reach 410,000), Texas (reach 339,670), and Florida (reach 276,686). These three regions account for the largest share of the active audience.

What other brands do Moped fans also like?

Beyond Moped itself, the audience over-indexes on Electric bicycle (22.01×), Electric motorcycles and scooters (18.03×), Tim Horton (13.77×), and Ford Escort (Europe) (33.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.