Designer label Audience in United States
Designer label has an estimated audience of 1,291,057 people in United States. 71.3% are female, 28.7% are male, average age 39.6. Top brand affinities: Yé-yé, Jingoism, Mount Kilimanjaro, Whataburger, Saving.
Top brand affinities include Yé-yé, Jingoism, Mount Kilimanjaro, with strongest over-indexing on Yé-yé (59.95× the country average). Demographically, the Designer label audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Category: Fashion & Accessoires · Type: Topic
Demographics of Designer label fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 39.6 |
| Estimated audience size | 1,291,057 |
Audience persona
The typical Designer label fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Yé-yé.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yé-yé | 59.95× | Music & Radio |
| Jingoism | 2.61× | Politics & Society |
| Mount Kilimanjaro | 16.57× | Travel & Leisure |
| Whataburger | 1.55× | Food & Beverages |
| Saving | 1.82× | Business & Career |
| Nurse education | 1.58× | Kids & Family |
| Panama | 1.74× | Travel & Leisure |
| Flash memory | 1.59× | Technology & Electronics |
| Voltron: Legendary Defender | 5.91× | Movies & TV |
| Jack White | 1.57× | Movies & TV |
| Fairlife | 3.04× | Food & Beverages |
| British Grand Prix | 5.97× | Sports |
| Commercial mortgage | 1.96× | Business & Career |
| Paul Dano | 1.54× | Movies & TV |
| Val-d'Isère | 8.74× | Travel & Leisure |
| Iowa Lottery | 2.56× | Games |
| Brunello Cucinelli | 1.75× | Fashion & Accessoires |
| Abia State | 7.73× | Travel & Leisure |
| Brittney Griner | 1.82× | Sports |
| Percussion ensemble | 4.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.15 |
| Indulgence | JOY | 2.87 |
| Social Media Usage | JOY | 2.01 |
| Urban Lifestyle | OPEN | 1.63 |
| Creativity | OPEN | 1.46 |
| Price Sensitivity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 12.7% |
| Italy | 5.5% |
See Designer label audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Designer label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.