Designer label Audience in United States
Designer label has an estimated audience of 1,291,057 people in United States. 71.3% are female, 28.7% are male, average age 39.6. Top brand affinities: Vegemite, Reddit, Sun tanning, Burger King, Snapchat.
Top brand affinities include Vegemite, Reddit, Sun tanning, with strongest over-indexing on Vegemite (59.95× the country average). Demographically, the Designer label audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Category: Fashion & Accessoires · Type: Topic
Demographics of Designer label fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 39.6 |
| Estimated audience size | 1,291,057 |
Audience persona
The typical Designer label fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Vegemite.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegemite | 59.95× | Food & Beverages |
| 5.97× | Internet & Social Media | |
| Sun tanning | 7.73× | Beauty & Wellness |
| Burger King | 3.16× | Food & Beverages |
| Snapchat | 3.85× | Internet & Social Media |
| Ice cream maker | 21.43× | Food & Beverages |
| Diet soda | 12.96× | Food & Beverages |
| Dunkin' Donuts | 3.64× | Food & Beverages |
| Wedding dress | 4.28× | Fashion & Accessoires |
| Moped | 9.09× | Cars & Mobility |
| Fast food | 2.06× | Food & Beverages |
| Diet Coke | 13.8× | Food & Beverages |
| Airbnb | 2.12× | Travel & Leisure |
| Pizza Hut | 2.23× | Food & Beverages |
| Department store | 2.91× | Shopping |
| Subway | 2.28× | Food & Beverages |
| Harry Potter | 1.82× | Movies & TV |
| Lunch | 2.44× | Food & Beverages |
| Shared space | 24.62× | Cars & Mobility |
| Drama movies | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.15 |
| Indulgence | JOY | 2.87 |
| Social Media Usage | JOY | 2.01 |
| Urban Lifestyle | OPEN | 1.63 |
| Creativity | OPEN | 1.46 |
| Price Sensitivity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 12.7% |
| Italy | 5.5% |
See Designer label audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Designer label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.