Sun tanning Audience in United States

Sun tanning logo

Sun tanning has an estimated audience of 11,750,184 people in United States. 76.5% are female, 23.5% are male, average age 40.2. Top regions: California, Florida, Texas. Top brand affinities: One-piece swimsuit, Banshee (comics), Tim Horton, Swimsuit, Rock music.

The average Sun tanning fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include One-piece swimsuit, Banshee (comics), Tim Horton, with strongest over-indexing on One-piece swimsuit (6.61× the country average). Demographically, the Sun tanning audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Sun tanning fans

Demographic split for Sun tanning audience in United States
MetricValue
Female76.5%
Male23.5%
Average age40.2
Estimated audience size11,750,184

Audience persona

The typical Sun tanning fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for One-piece swimsuit.

Top regions in United States

Top regions ranked by reach for Sun tanning in United States
RegionReachAffinity
California952,5210.74×
Florida834,8151.05×
Texas648,0130.64×
Tennessee485,9992.06×
New Mexico451,8417.67×
New York418,6150.64×
Georgia378,7841.05×
Indiana348,5481.62×
North Carolina336,6580.95×
Kentucky315,0052.14×
New Jersey259,2500.87×
Illinois257,3490.66×
Ohio255,2220.71×
Pennsylvania247,0580.62×
Missouri217,1881.15×
Virginia212,1450.74×
Washington211,7350.9×
Wisconsin209,3601.18×
Iowa207,7142.15×
Michigan170,6260.56×
Arizona164,6360.69×
Massachusetts134,7440.58×
Minnesota132,8200.79×
Kansas110,7491.2×
Louisiana108,6630.72×
Alabama96,7510.59×
Nebraska93,2021.58×
Maryland90,7870.45×
South Carolina88,7390.5×
Colorado83,1780.45×
Oregon71,6030.53×
Utah71,1750.68×
Connecticut70,6790.6×
Nevada70,1890.62×
Oklahoma67,7090.52×
Maine58,1341.38×
West Virginia55,5641.02×
Arkansas50,3530.52×
New Hampshire48,1921.04×
Mississippi47,8230.49×
Idaho47,2600.8×
Delaware41,6741.29×
Hawaii39,9870.79×
Rhode Island19,7780.53×
Alaska18,9690.75×
Montana17,8080.55×
South Dakota17,5770.65×
Washington, District of Columbia17,3020.49×
North Dakota17,1150.71×
Wyoming14,1940.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun tanning audience
BrandAffinityCategory
One-piece swimsuit6.61×Fashion & Accessoires
Banshee (comics)11.3×Literature
Tim Horton5.39×Sports
Swimsuit2.86×Fashion & Accessoires
Rock music1.51×Music & Radio
Indoor tanning lotion9.64×Beauty & Wellness
Reddit1.92×Internet & Social Media
Tanning bed6.78×Beauty & Wellness
Yoga pants3.9×Fashion & Accessoires
Panties3.7×Fashion & Accessoires
Sun Tan City13.53×Beauty & Wellness
Sunless tanning5.79×Beauty & Wellness
Undergarment1.9×Fashion & Accessoires
Designer label11.79×Fashion & Accessoires
Tanning lamp10.6×Beauty & Wellness
Peacemaker1.55×Movies & TV
Lingerie2.28×Fashion & Accessoires
Men's Fitness2.11×Sports
Bikini2.52×Fashion & Accessoires
OnlyFans1.81×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun tanning audience
TraitClusterScore
ExtroversionTHRILL1.5
IndulgenceJOY1.34
Sports ActivityPOWER1.29
MindfulnessBALANCE1.17
Social Media UsageJOY1.17
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Sun tanning
CountryShare
United States21.1%
Japan8.2%
Italy7.3%

See Sun tanning audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Sun tanning have in United States?

Sun tanning has an estimated audience of 11,750,184 people in United States, concentrated in California and Florida.

What is the gender split and age of Sun tanning fans?

76.5% of Sun tanning fans are female, 23.5% are male, with an average age of 40.2 years.

Which brands do Sun tanning fans like most?

Sun tanning fans show strongest brand affinity for One-piece swimsuit (6.61×), Banshee (comics) (11.3×), and Tim Horton (5.39×) over the country average.

Where do Sun tanning fans live in United States?

Sun tanning fans in United States are most concentrated in California (reach 952,521), Florida (reach 834,815), and Texas (reach 648,013). These three regions account for the largest share of the active audience.

What other brands do Sun tanning fans also like?

Beyond Sun tanning itself, the audience over-indexes on Banshee (comics) (11.3×), Tim Horton (5.39×), Swimsuit (2.86×), and Rock music (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.