Rascasse Audience Intelligence

Sun tanning Audience in United States

A data profile of the people who buy, follow and care about Sun tanning in United States — modelled from more than twelve digital signal sources. Sun tanning has an estimated audience of 11,750,184 people in United States.

#2among Sun in United States#1997among Topic in United States#80in Beauty & Wellness

The average Sun tanning fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include One-piece swimsuit, Banshee (comics), Tim Horton, with strongest over-indexing on One-piece swimsuit (6.61× the country average).

Demographically, the Sun tanning audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sun tanning fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for One-piece swimsuit.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun tanning profile in United States.

Audience size
11.8M
in United States
Gender
76.5%♀
23.5% male
Age
40.2
average years
Country rank
#3041
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sun tanning fans

76.5% are female, 23.5% are male, average age 40.2.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Sun tanning audience in United States
MetricValue
Female76.5%
Male23.5%
Average age40.2
Estimated audience size11,750,184
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Sun tanning audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Sun tanning audience comes from United States.

Worldwide audience distribution share by country for Sun tanning
CountryShare
United States21.1%
Japan8.2%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun tanning audience in United States is strongest.

Fig. 05

Top regions by affinity

Sun tanning fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~400K7.10×
02Iowa~100K1.38×
03Kentucky~200K1.31×
04Tennessee~300K1.29×
05Nebraska~70K1.20×
06Florida~900K1.15×
07Delaware~40K1.10×
08Indiana~200K1.09×
09Georgia~400K1.08×
10West Virginia~60K1.07×
11Missouri~200K1.04×
12Kansas~100K1.03×
13Maine~40K1.03×
14Alaska~30K1.01×
15Wisconsin~200K0.98×
16North Dakota~20K0.98×
17Vermont~20K0.97×
18Washington~200K0.96×
19Hawaii~50K0.96×
20New Hampshire~40K0.96×
21South Dakota~30K0.96×
22Idaho~60K0.95×
23Rhode Island~40K0.95×
24Montana~30K0.95×
25Washington, District of Columbia~30K0.92×
26Mississippi~90K0.91×
27Arkansas~90K0.91×
28Louisiana~100K0.90×
29Utah~90K0.90×
30Minnesota~200K0.89×
31Connecticut~100K0.88×
32Oklahoma~100K0.87×
33New Jersey~300K0.86×
34Arizona~200K0.86×
35Alabama~100K0.86×
36Nevada~100K0.85×
37Ohio~300K0.84×
38Virginia~200K0.84×
39Oregon~100K0.84×
40North Carolina~300K0.83×
41South Carolina~100K0.83×
42California~1M0.80×
43Massachusetts~200K0.80×
44Maryland~200K0.79×
45Illinois~300K0.78×
46Michigan~200K0.78×
47Colorado~100K0.78×
48New York~500K0.76×
49Pennsylvania~300K0.76×
50Texas~700K0.72×
Fig. 06

Affinity by region

Affinity by region — Sun tanning, United States
0.72×1.00×7.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun tanning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun tanning audience
#·InterestCategoryAffinity×
01Sun Tan CityBeauty & Wellness13.53×
02Designer labelFashion & Accessoires11.79×
03Banshee (comics)Literature11.30×
04Tanning lampBeauty & Wellness10.60×
05Indoor tanning lotionBeauty & Wellness9.64×
06Tanning bedBeauty & Wellness6.78×
07One-piece swimsuitFashion & Accessoires6.61×
08Chris MartinMusic & Radio6.27×
09Sunless tanningBeauty & Wellness5.79×
10Tim HortonSports5.39×
11Yoga pantsFashion & Accessoires3.90×
12PantiesFashion & Accessoires3.70×
13SwimsuitFashion & Accessoires2.86×
14BikiniFashion & Accessoires2.52×
15LingerieFashion & Accessoires2.28×
16Men's FitnessSports2.11×
17RedditInternet & Social Media1.92×
18UndergarmentFashion & Accessoires1.90×
19PeacemakerMovies & TV1.55×
20Rock musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun tanning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sun tanning audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Pet OwnershipJOY1.29×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sun tanning audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.96×
SustainabilityBALANCE0.98×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sun tanning have in United States?

Sun tanning has an estimated audience of 11,750,184 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sun tanning fans?

76.5% of Sun tanning fans are female, 23.5% are male, with an average age of 40.2 years.

03

Which brands do Sun tanning fans like most?

Sun tanning fans show strongest brand affinity for One-piece swimsuit (6.61×), Banshee (comics) (11.3×), and Tim Horton (5.39×) over the country average.

04

Where do Sun tanning fans live in United States?

Sun tanning fans in United States are most concentrated in California (reach ~1M), Florida (reach ~900K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sun tanning fans also like?

Beyond Sun tanning itself, the audience over-indexes on Banshee (comics) (11.3×), Tim Horton (5.39×), Swimsuit (2.86×), and Rock music (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in United States

See Sun tanning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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