Rascasse Audience Intelligence

Lingerie Audience in United States

A data profile of the people who buy, follow and care about Lingerie in United States — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 30,782,954 people in United States.

#611among Topic in United States#38in Fashion & Accessoires

The average Lingerie fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Undergarment, Pink (Victoria's Secret), with strongest over-indexing on Macy's (2.22× the country average).

Demographically, the Lingerie audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lingerie fan in United States is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lingerie profile in United States.

Audience size
30.8M
in United States
Gender
76.6%♀
23.4% male
Age
39.1
average years
Country rank
#885
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lingerie fans

76.6% are female, 23.4% are male, average age 39.1.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Lingerie audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.1
Estimated audience size30,782,954
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Lingerie audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Lingerie audience comes from United States.

Worldwide audience distribution share by country for Lingerie
CountryShare
United States16.8%
Brazil5.9%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lingerie audience in United States is strongest.

Fig. 05

Top regions by affinity

Lingerie fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K1.33×
02Idaho~200K1.22×
03Mississippi~300K1.13×
04Arkansas~300K1.13×
05Oklahoma~400K1.12×
06Alaska~70K1.12×
07Kansas~300K1.10×
08Wyoming~50K1.10×
09California~3.5M1.08×
10Alabama~500K1.08×
11Louisiana~400K1.08×
12Nebraska~200K1.08×
13West Virginia~200K1.08×
14Montana~90K1.08×
15Texas~3M1.07×
16Arizona~700K1.06×
17Colorado~500K1.06×
18Indiana~600K1.05×
19Kentucky~400K1.05×
20New Mexico~200K1.04×
21Tennessee~600K1.02×
22Oregon~400K1.02×
23North Dakota~60K1.01×
24Washington~600K1.00×
25Missouri~500K1.00×
26South Dakota~70K1.00×
27Illinois~1M0.99×
28Georgia~900K0.99×
29Ohio~900K0.98×
30Michigan~800K0.98×
31Nevada~300K0.98×
32Iowa~200K0.98×
33North Carolina~900K0.97×
34Minnesota~400K0.97×
35Massachusetts~600K0.96×
36Pennsylvania~1M0.95×
37Florida~2M0.94×
38Virginia~700K0.94×
39South Carolina~400K0.94×
40Wisconsin~400K0.93×
41Hawaii~100K0.92×
42Maine~100K0.92×
43New York~1.5M0.91×
44Connecticut~300K0.91×
45New Jersey~700K0.90×
46New Hampshire~100K0.88×
47Rhode Island~80K0.83×
48Delaware~70K0.83×
49Maryland~400K0.82×
50Washington, District of Columbia~70K0.78×
Fig. 06

Affinity by region

Affinity by region — Lingerie, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lingerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lingerie audience
#·InterestCategoryAffinity×
01Pink (Victoria's Secret)Fashion & Accessoires5.20×
02Victoria's SecretFashion & Accessoires3.83×
03AerieShopping3.27×
04Aerie (American Eagle Outfitters)Brand3.03×
05BikiniFashion & Accessoires2.72×
06KitchenwareHome & Garden2.48×
07AnthropologieShopping2.39×
08Fashion NovaShopping2.35×
09Real Madrid C.F.Sports2.25×
10UndergarmentFashion & Accessoires2.24×
11Macy'sShopping2.22×
12Nordstrom rackFashion & Accessoires2.05×
13SwimsuitFashion & Accessoires2.01×
14NordstromShopping1.89×
15Kohl'sShopping1.81×
16MarshallsFashion & Accessoires1.76×
17DressesFashion & Accessoires1.73×
18Old NavyFashion & Accessoires1.68×
19SephoraShopping1.67×
20SpasBeauty & Wellness1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lingerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lingerie audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.30×
Luxury OrientationPREMIUM1.28×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lingerie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Career OrientationPOWER0.66×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lingerie have in United States?

Lingerie has an estimated audience of 30,782,954 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lingerie fans?

76.6% of Lingerie fans are female, 23.4% are male, with an average age of 39.1 years.

03

Which brands do Lingerie fans like most?

Lingerie fans show strongest brand affinity for Macy's (2.22×), Undergarment (2.24×), and Pink (Victoria's Secret) (5.2×) over the country average.

04

Where do Lingerie fans live in United States?

Lingerie fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Lingerie fans also like?

Beyond Lingerie itself, the audience over-indexes on Undergarment (2.24×), Pink (Victoria's Secret) (5.2×), Kohl's (1.81×), and Victoria's Secret (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lingerie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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