Lingerie Audience in United States

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Lingerie has an estimated audience of 30,782,954 people in United States. 76.6% are female, 23.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Undergarment, Kohl's, Pink (Victoria's Secret), Real Madrid C.F..

The average Lingerie fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Undergarment, Kohl's, with strongest over-indexing on Macy's (2.22× the country average). Demographically, the Lingerie audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Lingerie fans

Demographic split for Lingerie audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.1
Estimated audience size30,782,954

Audience persona

The typical Lingerie fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Lingerie in United States
RegionReachAffinity
California3,708,0641.1×
Texas2,975,5111.12×
Florida1,871,2880.9×
New York1,641,8430.95×
Illinois1,059,9581.03×
Pennsylvania1,002,9530.97×
Georgia956,7071.01×
Ohio927,1350.98×
North Carolina914,6040.99×
Michigan821,9811.02×
Virginia705,6190.94×
Washington687,3561.11×
Tennessee666,0261.08×
New Jersey663,4840.85×
Arizona662,8371.05×
Indiana613,1441.09×
Massachusetts561,9150.93×
Colorado550,6671.13×
Missouri529,3331.07×
Alabama442,7691.03×
South Carolina440,8390.95×
Minnesota439,8811×
Wisconsin439,4910.95×
Maryland434,4740.82×
Louisiana404,3151.02×
Utah396,3181.44×
Oklahoma387,7351.13×
Kentucky387,6091×
Oregon382,1761.08×
Kansas285,1981.18×
Nevada284,5270.96×
Arkansas283,9111.12×
Connecticut281,8310.91×
Mississippi262,7981.04×
Iowa255,8041.01×
Idaho185,3181.2×
Nebraska164,4171.07×
New Mexico158,5831.03×
West Virginia128,6210.9×
Hawaii117,9060.89×
New Hampshire105,0210.87×
Maine102,8900.93×
Montana93,6921.1×
Washington, District of Columbia76,1360.82×
Alaska74,2291.13×
Rhode Island72,4360.74×
South Dakota67,5290.95×
North Dakota59,2730.94×
Delaware57,9680.68×
Wyoming47,0091.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lingerie audience
BrandAffinityCategory
Macy's2.22×Shopping
Undergarment2.24×Fashion & Accessoires
Kohl's1.81×Shopping
Pink (Victoria's Secret)5.2×Fashion & Accessoires
Real Madrid C.F.2.25×Sports
Nordstrom1.89×Shopping
Kitchenware2.48×Home & Garden
Fashion Nova2.35×Shopping
Dresses1.73×Fashion & Accessoires
Old Navy1.68×Fashion & Accessoires
Nordstrom rack2.05×Fashion & Accessoires
Spas1.57×Beauty & Wellness
Marshalls1.76×Fashion & Accessoires
Bikini2.72×Fashion & Accessoires
Aerie (American Eagle Outfitters)3.03×
Sephora1.67×Shopping
Anthropologie2.39×Shopping
Aerie3.27×Shopping
Swimsuit2.01×Fashion & Accessoires
Panties2.98×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lingerie audience
TraitClusterScore
ExtroversionTHRILL1.4
SustainabilityBALANCE1.25
Early Adopter MentalityPOWER1.18
Sports ActivityPOWER1.15
Luxury OrientationPREMIUM1.15
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Lingerie
CountryShare
United States16.8%
Brazil5.9%
Italy4.7%

See Lingerie audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lingerie have in United States?

Lingerie has an estimated audience of 30,782,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Lingerie fans?

76.6% of Lingerie fans are female, 23.4% are male, with an average age of 39.1 years.

Which brands do Lingerie fans like most?

Lingerie fans show strongest brand affinity for Macy's (2.22×), Undergarment (2.24×), and Kohl's (1.81×) over the country average.

Where do Lingerie fans live in United States?

Lingerie fans in United States are most concentrated in California (reach 3,708,064), Texas (reach 2,975,511), and Florida (reach 1,871,288). These three regions account for the largest share of the active audience.

What other brands do Lingerie fans also like?

Beyond Lingerie itself, the audience over-indexes on Undergarment (2.24×), Kohl's (1.81×), Pink (Victoria's Secret) (5.2×), and Real Madrid C.F. (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.