A data profile of the people who buy, follow and care about Lingerie in Brazil — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 10,847,438 people in Brazil.
The average Lingerie fan in Brazil is 41.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Undergarment, Magazine Luiza, Bikini, with strongest over-indexing on Undergarment (2.12× the country average).
Demographically, the Lingerie audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lingerie fan in Brazil is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Undergarment.
The key figures that characterise the Lingerie profile in Brazil.
79.2% are female, 20.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 41.6 |
| Estimated audience size | 10,847,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Lingerie audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~600K | 1.23× | |
| 02 | Alagoas | ~200K | 1.22× | |
| 03 | Bahia | ~900K | 1.21× | |
| 04 | Maranhão | ~300K | 1.13× | |
| 05 | Sergipe | ~100K | 1.09× | |
| 06 | Pará | ~400K | 1.06× | |
| 07 | Amazonas | ~200K | 1.04× | |
| 08 | Piauí | ~200K | 1.04× | |
| 09 | Roraima | ~30K | 1.04× | |
| 10 | Goiás | ~400K | 1.03× | |
| 11 | Paraíba | ~200K | 1.03× | |
| 12 | Amapá | ~40K | 1.02× | |
| 13 | Federal District | ~200K | 1.01× | |
| 14 | Rio Grande do Norte | ~200K | 1.00× | |
| 15 | Minas Gerais | ~1M | 0.98× | |
| 16 | Rio de Janeiro | ~1M | 0.98× | |
| 17 | Espírito Santo | ~200K | 0.97× | |
| 18 | Ceará | ~500K | 0.96× | |
| 19 | Tocantins | ~70K | 0.95× | |
| 20 | Acre | ~40K | 0.95× | |
| 21 | Rondônia | ~90K | 0.94× | |
| 22 | São Paulo | ~2.5M | 0.89× | |
| 23 | Mato Grosso do Sul | ~100K | 0.89× | |
| 24 | Santa Catarina | ~400K | 0.85× | |
| 25 | Mato Grosso | ~200K | 0.85× | |
| 26 | Paraná | ~500K | 0.82× | |
| 27 | Rio Grande do Sul | ~500K | 0.82× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Undergarment | Fashion & Accessoires | 2.12× | ||
| 02 | Bikini | Fashion & Accessoires | 2.11× | ||
| 03 | Swimsuit | Fashion & Accessoires | 1.93× | ||
| 04 | Sewing machine | Home & Garden | 1.85× | ||
| 05 | Yarn | Fashion & Accessoires | 1.84× | ||
| 06 | Girl | Kids & Family | 1.77× | ||
| 07 | Lipstick | Beauty & Wellness | 1.76× | ||
| 08 | Costume jewelry | Fashion & Accessoires | 1.69× | ||
| 09 | Skirt | Fashion & Accessoires | 1.69× | ||
| 10 | Galinha Pintadinha | Movies & TV | 1.67× | ||
| 11 | Amaro, Friuli | POI | 1.66× | ||
| 12 | Knitting | Home & Garden | 1.65× | ||
| 13 | Riachuelo | Shopping | 1.64× | ||
| 14 | Sewing | Home & Garden | 1.60× | ||
| 15 | Magazine Luiza | Shopping | 1.59× | ||
| 16 | Parent | Kids & Family | 1.58× | ||
| 17 | Sun | Travel & Leisure | 1.58× | ||
| 18 | Blouse | Fashion & Accessoires | 1.55× | ||
| 19 | Crochet | Home & Garden | 1.53× | ||
| 20 | Sea | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Creativity | OPEN | 1.14× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Patriotism | CONSERVATISM | 0.67× |
Lingerie has an estimated audience of 10,847,438 people in Brazil, concentrated in São Paulo and Minas Gerais.
79.2% of Lingerie fans are female, 20.8% are male, with an average age of 41.6 years.
Lingerie fans show strongest brand affinity for Undergarment (2.12×), Magazine Luiza (1.59×), and Bikini (2.11×) over the country average.
Lingerie fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Magazine Luiza (1.59×), Bikini (2.11×), Parent (1.58×), and Sun (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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