Lingerie Audience in Brazil
Lingerie has an estimated audience of 10,847,438 people in Brazil. 79.2% are female, 20.8% are male, average age 41.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Undergarment, Magazine Luiza, Bikini, Parent, Sun.
The average Lingerie fan in Brazil is 41.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Undergarment, Magazine Luiza, Bikini, with strongest over-indexing on Undergarment (2.12× the country average). Demographically, the Lingerie audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lingerie fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 41.6 |
| Estimated audience size | 10,847,438 |
Audience persona
The typical Lingerie fan in Brazil is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Undergarment.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,512,609 | 0.89× |
| Minas Gerais | 1,095,328 | 0.98× |
| Rio de Janeiro | 994,377 | 0.98× |
| Bahia | 864,287 | 1.21× |
| Pernambuco | 612,882 | 1.23× |
| Paraná | 541,387 | 0.82× |
| Rio Grande do Sul | 522,882 | 0.82× |
| Ceará | 456,838 | 0.96× |
| Goiás | 424,863 | 1.03× |
| Santa Catarina | 420,436 | 0.85× |
| Pará | 375,980 | 1.06× |
| Maranhão | 305,739 | 1.13× |
| Paraíba | 225,563 | 1.03× |
| Espírito Santo | 219,304 | 0.97× |
| Amazonas | 196,844 | 1.05× |
| Alagoas | 193,899 | 1.23× |
| Federal District | 183,442 | 1.01× |
| Rio Grande do Norte | 180,452 | 1× |
| Mato Grosso | 173,170 | 0.85× |
| Piauí | 156,366 | 1.04× |
| Mato Grosso do Sul | 140,643 | 0.89× |
| Sergipe | 123,977 | 1.1× |
| Rondônia | 84,817 | 0.94× |
| Tocantins | 68,079 | 0.95× |
| Amapá | 39,236 | 1.02× |
| Acre | 35,827 | 0.95× |
| Roraima | 31,907 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Undergarment | 2.12× | Fashion & Accessoires |
| Magazine Luiza | 1.59× | Shopping |
| Bikini | 2.11× | Fashion & Accessoires |
| Parent | 1.58× | Kids & Family |
| Sun | 1.58× | Travel & Leisure |
| Sewing | 1.6× | Home & Garden |
| Riachuelo | 1.64× | Shopping |
| Knitting | 1.65× | Home & Garden |
| Crochet | 1.53× | Home & Garden |
| Costume jewelry | 1.69× | Fashion & Accessoires |
| Swimsuit | 1.93× | Fashion & Accessoires |
| Galinha Pintadinha | 1.67× | Movies & TV |
| Skirt | 1.69× | Fashion & Accessoires |
| Amaro, Friuli | 1.66× | |
| Yarn | 1.84× | Fashion & Accessoires |
| Blouse | 1.55× | Fashion & Accessoires |
| Lipstick | 1.76× | Beauty & Wellness |
| Girl | 1.77× | Kids & Family |
| Sea | 1.51× | Travel & Leisure |
| Sewing machine | 1.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.52 |
| Price Sensitivity | PREMIUM | 1.1 |
| Indulgence | JOY | 1.06 |
| Pet Ownership | JOY | 0.95 |
| Extroversion | THRILL | 0.94 |
| Healthy Lifestyle | BALANCE | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
See Lingerie audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Lingerie have in Brazil?
Lingerie has an estimated audience of 10,847,438 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Lingerie fans?
79.2% of Lingerie fans are female, 20.8% are male, with an average age of 41.6 years.
Which brands do Lingerie fans like most?
Lingerie fans show strongest brand affinity for Undergarment (2.12×), Magazine Luiza (1.59×), and Bikini (2.11×) over the country average.
Where do Lingerie fans live in Brazil?
Lingerie fans in Brazil are most concentrated in São Paulo (reach 2,512,609), Minas Gerais (reach 1,095,328), and Rio de Janeiro (reach 994,377). These three regions account for the largest share of the active audience.
What other brands do Lingerie fans also like?
Beyond Lingerie itself, the audience over-indexes on Magazine Luiza (1.59×), Bikini (2.11×), Parent (1.58×), and Sun (1.58×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.