A data profile of the people who buy, follow and care about Lingerie in India — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 4,599,166 people in India.
The average Lingerie fan in India is 33.9 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Undergarment, Brassiere, Privately held company, with strongest over-indexing on Undergarment (3.69× the country average).
Demographically, the Lingerie audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Lingerie fan in India is more female, around 33.9 years old, with strong Creativity tendencies and a notable affinity for Undergarment.
The key figures that characterise the Lingerie profile in India.
66.8% are female, 33.2% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 33.9 |
| Estimated audience size | 4,599,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 35% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Lingerie audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~5K | 1.73× | |
| 02 | Manipur | ~8K | 1.34× | |
| 03 | Nagaland | ~4K | 1.32× | |
| 04 | Punjab (region) | ~80K | 1.25× | |
| 05 | Meghalaya | ~6K | 1.25× | |
| 06 | Kerala | ~80K | 1.15× | |
| 07 | Uttarakhand | ~30K | 1.12× | |
| 08 | Maharashtra | ~200K | 1.08× | |
| 09 | Sikkim | ~2K | 1.07× | |
| 10 | Assam | ~50K | 1.02× | |
| 11 | Goa | ~5K | 1.02× | |
| 12 | Karnataka | ~100K | 1.01× | |
| 13 | Himachal Pradesh | ~20K | 1.01× | |
| 14 | Haryana | ~60K | 1.00× | |
| 15 | Tripura | ~6K | 0.98× | |
| 16 | Madhya Pradesh | ~80K | 0.97× | |
| 17 | Arunachal Pradesh | ~3K | 0.94× | |
| 18 | Uttar Pradesh | ~200K | 0.93× | |
| 19 | Gujarat | ~100K | 0.92× | |
| 20 | Rajasthan | ~90K | 0.91× | |
| 21 | West Bengal | ~100K | 0.90× | |
| 22 | Chhattisgarh | ~30K | 0.87× | |
| 23 | Tamil Nadu | ~90K | 0.83× | |
| 24 | Jammu and Kashmir | ~20K | 0.80× | |
| 25 | Jharkhand | ~30K | 0.79× | |
| 26 | Telangana | ~50K | 0.78× | |
| 27 | Odisha | ~30K | 0.70× | |
| 28 | Bihar | ~50K | 0.57× | |
| 29 | Andhra Pradesh | ~30K | 0.52× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brassiere | Food & Beverages | 5.51× | ||
| 02 | Panties | Fashion & Accessoires | 5.02× | ||
| 03 | Nightwear | Fashion & Accessoires | 4.47× | ||
| 04 | Undergarment | Fashion & Accessoires | 3.69× | ||
| 05 | Pajamas | Fashion & Accessoires | 3.61× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 3.15× | ||
| 07 | Coat (clothing) | Fashion & Accessoires | 2.99× | ||
| 08 | Clothing in India | Fashion & Accessoires | 2.93× | ||
| 09 | Blouse | Fashion & Accessoires | 2.55× | ||
| 10 | Privately held company | Business & Career | 2.49× | ||
| 11 | Skirt | Fashion & Accessoires | 2.29× | ||
| 12 | Trousers | Fashion & Accessoires | 2.19× | ||
| 13 | Men's clothing | Fashion & Accessoires | 2.15× | ||
| 14 | Woman | Kids & Family | 1.71× | ||
| 15 | Indian subcontinent | Travel & Leisure | 1.71× | ||
| 16 | Child | Kids & Family | 1.56× | ||
| 17 | South Asia | Travel & Leisure | 1.54× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.51× | ||
| 20 | Serial (podcast) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.50× | |
| Price Sensitivity | PREMIUM | 1.50× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Career Orientation | POWER | 0.91× |
Lingerie has an estimated audience of 4,599,166 people in India, concentrated in Maharashtra and Uttar Pradesh.
66.8% of Lingerie fans are female, 33.2% are male, with an average age of 33.9 years.
Lingerie fans show strongest brand affinity for Undergarment (3.69×), Brassiere (5.51×), and Privately held company (2.49×) over the country average.
Lingerie fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Brassiere (5.51×), Privately held company (2.49×), Men's clothing (2.15×), and Trousers (2.19×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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