A data profile of the people who buy, follow and care about Lingerie in Norway — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 539,752 people in Norway.
Lingerie has an estimated audience of 539,752 people in Norway. 80.1% are female, 19.9% are male, average age 43.8. Top brand affinities: Bikini, Lace, Swimsuit, IKEA, Sales promotion.
Top brand affinities include Bikini, Lace, Swimsuit, with strongest over-indexing on Bikini (7.7× the country average).
Demographically, the Lingerie audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Lingerie fan in Norway is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Bikini.
The key figures that characterise the Lingerie profile in Norway.
80.1% are female, 19.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 43.8 |
| Estimated audience size | 539,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Lingerie audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lace | Fashion & Accessoires | 8.62× | ||
| 02 | Bikini | Fashion & Accessoires | 7.70× | ||
| 03 | Swimsuit | Fashion & Accessoires | 6.34× | ||
| 04 | Leggings | Fashion & Accessoires | 4.69× | ||
| 05 | Blouse | Fashion & Accessoires | 3.97× | ||
| 06 | Skirt | Fashion & Accessoires | 3.78× | ||
| 07 | Jacket | Fashion & Accessoires | 3.72× | ||
| 08 | Men's clothing | Fashion & Accessoires | 3.37× | ||
| 09 | Trousers | Fashion & Accessoires | 3.33× | ||
| 10 | Undergarment | Fashion & Accessoires | 3.22× | ||
| 11 | Sales promotion | Shopping | 3.12× | ||
| 12 | Lindex | Fashion & Accessoires | 2.77× | ||
| 13 | Dresses | Fashion & Accessoires | 2.76× | ||
| 14 | Shoes | Fashion & Accessoires | 2.17× | ||
| 15 | IKEA | Home & Garden | 2.09× | ||
| 16 | Child | Kids & Family | 2.08× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Norway | Travel & Leisure | 1.61× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | Norsk Tipping | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.32× | |
| Social Media Usage | JOY | 0.50× | |
| Patriotism | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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