A data profile of the people who buy, follow and care about Jacket in Norway — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 694,650 people in Norway.
Jacket has an estimated audience of 694,650 people in Norway. 74.7% are female, 25.3% are male, average age 43.8. Top brand affinities: Biltema, Lingerie, Shoes, Gina Tricot, Bracelet.
Top brand affinities include Biltema, Lingerie, Shoes, with strongest over-indexing on Biltema (1.91× the country average).
Demographically, the Jacket audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Jacket fan in Norway is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Biltema.
The key figures that characterise the Jacket profile in Norway.
74.7% are female, 25.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 43.8 |
| Estimated audience size | 694,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Jacket audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding ring | Fashion & Accessoires | 4.33× | ||
| 02 | Mango | Shopping | 4.05× | ||
| 03 | Lingerie | Fashion & Accessoires | 3.72× | ||
| 04 | Bikini | Fashion & Accessoires | 3.47× | ||
| 05 | Bracelet | Fashion & Accessoires | 3.34× | ||
| 06 | Hoodie | Fashion & Accessoires | 3.27× | ||
| 07 | Skirt | Fashion & Accessoires | 2.64× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.42× | ||
| 09 | Sunglasses | Fashion & Accessoires | 2.39× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 2.28× | ||
| 11 | Tattoos | Fashion & Accessoires | 2.03× | ||
| 12 | Biltema | Business & Career | 1.91× | ||
| 13 | Hobby | Home & Garden | 1.91× | ||
| 14 | Shoes | Fashion & Accessoires | 1.87× | ||
| 15 | Flower | Home & Garden | 1.86× | ||
| 16 | Hair products | Beauty & Wellness | 1.78× | ||
| 17 | Happiness | Health | 1.58× | ||
| 18 | Science | Business & Career | 1.54× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Knitting | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.54× | |
| Extroversion | THRILL | 1.45× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.94× | |
| Family Orientation | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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