A data profile of the people who buy, follow and care about Tattoos in Norway — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 771,172 people in Norway.
Tattoos has an estimated audience of 771,172 people in Norway. 54.7% are female, 45.3% are male, average age 43.3. Top brand affinities: IKEA, Google, Norsk Tipping, Facebook, Skin.
Top brand affinities include IKEA, Google, Norsk Tipping, with strongest over-indexing on IKEA (1.68× the country average).
Demographically, the Tattoos audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Tattoos fan in Norway is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Tattoos profile in Norway.
54.7% are female, 45.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.3 |
| Estimated audience size | 771,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Tattoos audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fragrances | Beauty & Wellness | 3.17× | ||
| 02 | Handbags | Fashion & Accessoires | 2.97× | ||
| 03 | Coupons | Shopping | 2.92× | ||
| 04 | Skin | Beauty & Wellness | 2.91× | ||
| 05 | Discount stores | Shopping | 2.82× | ||
| 06 | Basketball | Sports | 2.49× | ||
| 07 | Hair products | Beauty & Wellness | 2.37× | ||
| 08 | Dresses | Fashion & Accessoires | 2.35× | ||
| 09 | Sales promotion | Shopping | 2.13× | ||
| 10 | Shoes | Fashion & Accessoires | 1.99× | ||
| 11 | Internet & Social Media | 1.82× | |||
| 12 | Child | Kids & Family | 1.76× | ||
| 13 | IKEA | Home & Garden | 1.68× | ||
| 14 | Internet & Social Media | 1.65× | |||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | Norsk Tipping | Games | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Politics and social issues | Politics & Society | 1.58× | ||
| 19 | Oslo | Travel & Leisure | 1.55× | ||
| 20 | Norway | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.33× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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