A data profile of the people who buy, follow and care about Basketball in Norway — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 959,555 people in Norway.
Basketball has an estimated audience of 959,555 people in Norway. 45.4% are female, 54.6% are male, average age 39.8. Top brand affinities: Tippeligaen, Delfi (web portal), Aston Villa F.C., College basketball, Leicester City F.C..
Top brand affinities include Tippeligaen, Delfi (web portal), Aston Villa F.C., with strongest over-indexing on Tippeligaen (1.69× the country average).
Demographically, the Basketball audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Basketball fan in Norway is balanced, around 39.8 years old, with strong Social Media Usage tendencies and a notable affinity for Tippeligaen.
The key figures that characterise the Basketball profile in Norway.
45.4% are female, 54.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.8 |
| Estimated audience size | 959,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Basketball audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | lrt | Movies & TV | 1.87× | ||
| 02 | Leicester | Travel & Leisure | 1.78× | ||
| 03 | Tippeligaen | Sports | 1.69× | ||
| 04 | Field hockey | Sports | 1.69× | ||
| 05 | Clueless (film) | Movies & TV | 1.68× | ||
| 06 | Sports radio | Music & Radio | 1.67× | ||
| 07 | Lrytas.lt | News | 1.64× | ||
| 08 | Bosnian language | Politics & Society | 1.63× | ||
| 09 | College basketball | Sports | 1.59× | ||
| 10 | Pep Guardiola | Sports | 1.59× | ||
| 11 | Sarajevo | Travel & Leisure | 1.57× | ||
| 12 | Delfi (web portal) | Internet & Social Media | 1.55× | ||
| 13 | Leicester City F.C. | Sports | 1.55× | ||
| 14 | Sergio Ramos | Sports | 1.55× | ||
| 15 | Aston Villa F.C. | Sports | 1.54× | ||
| 16 | Marcus Rashford | Sports | 1.53× | ||
| 17 | Sports photography | Technology & Electronics | 1.53× | ||
| 18 | Futsal | Sports | 1.52× | ||
| 19 | Gareth Bale | Sports | 1.52× | ||
| 20 | Shred guitar | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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