A data profile of the people who buy, follow and care about Basketball in Denmark — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 1,046,425 people in Denmark.
Basketball has an estimated audience of 1,046,425 people in Denmark. 39.7% are female, 60.3% are male, average age 39.8. Top brand affinities: G.O, Pizza delivery, Property law, WAVE (TV), Sportswear (fashion).
Top brand affinities include G.O, Pizza delivery, Property law, with strongest over-indexing on G.O (1.68× the country average).
Demographically, the Basketball audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Basketball fan in Denmark is more male, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for G.O.
The key figures that characterise the Basketball profile in Denmark.
39.7% are female, 60.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 39.8 |
| Estimated audience size | 1,046,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Basketball audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News24 | News | 1.94× | ||
| 02 | Olympic sports | Sports | 1.91× | ||
| 03 | WAVE (TV) | Movies & TV | 1.88× | ||
| 04 | Party game | Games | 1.88× | ||
| 05 | Skilled worker | Business & Career | 1.83× | ||
| 06 | Hand washing | Home & Garden | 1.79× | ||
| 07 | Alloy wheel | Cars & Mobility | 1.76× | ||
| 08 | Personal protective equipment | Cars & Mobility | 1.72× | ||
| 09 | Squash (sport) | Sports | 1.71× | ||
| 10 | Draught beer | Food & Beverages | 1.70× | ||
| 11 | Influenza | Health | 1.69× | ||
| 12 | G.O | Technology & Electronics | 1.68× | ||
| 13 | Beef tenderloin | Food & Beverages | 1.67× | ||
| 14 | Brain teaser | Business & Career | 1.66× | ||
| 15 | Sportswear (fashion) | Fashion & Accessoires | 1.61× | ||
| 16 | Pizza delivery | Food & Beverages | 1.59× | ||
| 17 | Property law | Home & Garden | 1.58× | ||
| 18 | Richard Gere | Movies & TV | 1.58× | ||
| 19 | Charging station | Technology & Electronics | 1.56× | ||
| 20 | Sean Penn | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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