A data profile of the people who buy, follow and care about G.O in Denmark — modelled from more than twelve digital signal sources. G.O has an estimated audience of 860,870 people in Denmark.
G.O has an estimated audience of 860,870 people in Denmark. 66.6% are female, 33.4% are male, average age 43.8. Top brand affinities: McDonald's, X, YouTube, Spotify, FIFA World Cup.
Top brand affinities include McDonald's, X, YouTube, with strongest over-indexing on McDonald's (3.73× the country average).
Demographically, the G.O audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical G.O fan in Denmark is more female, around 43.8 years old, with strong Social Media Usage tendencies and a notable affinity for McDonald's.
The key figures that characterise the G.O profile in Denmark.
66.6% are female, 33.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 43.8 |
| Estimated audience size | 860,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide G.O audience comes from Denmark.
| Country | Share |
|---|---|
| Japan | 20.4% |
| United States | 14.0% |
| Sweden | 9.3% |
The strongest cross-interests of the G.O audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet celebrity | Internet & Social Media | 4.68× | ||
| 02 | Tumblr | Internet & Social Media | 4.44× | ||
| 03 | Shakira | Music & Radio | 4.00× | ||
| 04 | X | Internet & Social Media | 3.81× | ||
| 05 | McDonald's | Food & Beverages | 3.73× | ||
| 06 | Internet meme | Internet & Social Media | 3.06× | ||
| 07 | Spotify | Internet & Social Media | 2.60× | ||
| 08 | Jesus | Politics & Society | 2.24× | ||
| 09 | TV reality shows | Movies & TV | 2.22× | ||
| 10 | Netflix | Movies & TV | 1.88× | ||
| 11 | YouTube | Movies & TV | 1.84× | ||
| 12 | Hip hop music | Music & Radio | 1.84× | ||
| 13 | Snapchat | Internet & Social Media | 1.82× | ||
| 14 | FIFA World Cup | Sports | 1.77× | ||
| 15 | Burger King | Food & Beverages | 1.77× | ||
| 16 | Pop music | Music & Radio | 1.76× | ||
| 17 | Zalando | Shopping | 1.69× | ||
| 18 | Basketball | Sports | 1.68× | ||
| 19 | Comedy movies | Movies & TV | 1.55× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.94× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.24× | |
| Indulgence | JOY | 0.37× | |
| Tradition | CONSERVATISM | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for G.O. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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