A data profile of the people who buy, follow and care about Hip hop music in Denmark — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 1,048,476 people in Denmark.
Hip hop music has an estimated audience of 1,048,476 people in Denmark. 47.5% are female, 52.5% are male, average age 39.2. Top brand affinities: G.O, Self care, Home Interior Design, Home construction, Decoration.
Top brand affinities include G.O, Self care, Home Interior Design, with strongest over-indexing on G.O (1.84× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical Hip hop music fan in Denmark is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for G.O.
The key figures that characterise the Hip hop music profile in Denmark.
47.5% are female, 52.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 39.2 |
| Estimated audience size | 1,048,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Hip hop music audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 2.19× | ||
| 02 | Self care | Health | 2.08× | ||
| 03 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 04 | Design & Interior | Home & Garden | 1.89× | ||
| 05 | G.O | Technology & Electronics | 1.84× | ||
| 06 | Healthy food | Health | 1.84× | ||
| 07 | Bershka | Shopping | 1.84× | ||
| 08 | COS | Shopping | 1.83× | ||
| 09 | Expensive Taste | Business & Career | 1.80× | ||
| 10 | Bodybuilding & Fitness | Sports | 1.79× | ||
| 11 | Home Interior Design | Home & Garden | 1.78× | ||
| 12 | Decoration | Home & Garden | 1.77× | ||
| 13 | Interior designs | Home & Garden | 1.75× | ||
| 14 | Handmade Crafts | Kids & Family | 1.74× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.72× | ||
| 16 | Healthy habits | Health | 1.63× | ||
| 17 | Self-confidence | Health | 1.63× | ||
| 18 | Home construction | Home & Garden | 1.58× | ||
| 19 | Children's music | Music & Radio | 1.57× | ||
| 20 | Pizza delivery | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.38× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.96× | |
| Urban Lifestyle | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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