A data profile of the people who buy, follow and care about Pop music in Denmark — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 1,461,600 people in Denmark.
Pop music has an estimated audience of 1,461,600 people in Denmark. 54.6% are female, 45.4% are male, average age 43.4. Top brand affinities: G.O, Home Interior Design, Self care, Decoration, Travel Adventures.
Top brand affinities include G.O, Home Interior Design, Self care, with strongest over-indexing on G.O (1.76× the country average).
Demographically, the Pop music audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Pop music fan in Denmark is balanced, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for G.O.
The key figures that characterise the Pop music profile in Denmark.
54.6% are female, 45.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.4 |
| Estimated audience size | 1,461,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Pop music audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 1.97× | ||
| 02 | Hand washing | Home & Garden | 1.96× | ||
| 03 | COS | Shopping | 1.87× | ||
| 04 | Self care | Health | 1.85× | ||
| 05 | Design & Interior | Home & Garden | 1.81× | ||
| 06 | G.O | Technology & Electronics | 1.76× | ||
| 07 | Healthy food | Health | 1.76× | ||
| 08 | Home Interior Design | Home & Garden | 1.71× | ||
| 09 | Decoration | Home & Garden | 1.70× | ||
| 10 | Interior designs | Home & Garden | 1.63× | ||
| 11 | Self-confidence | Health | 1.63× | ||
| 12 | Handmade Crafts | Kids & Family | 1.62× | ||
| 13 | Bodybuilding & Fitness | Sports | 1.60× | ||
| 14 | Healthy habits | Health | 1.56× | ||
| 15 | Alaskan Malamute | Pets & Animals | 1.56× | ||
| 16 | Children's music | Music & Radio | 1.55× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.53× | ||
| 18 | Pizza delivery | Food & Beverages | 1.52× | ||
| 19 | Expensive Taste | Business & Career | 1.51× | ||
| 20 | E-book readers | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Travelling | THRILL | 1.33× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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