A data profile of the people who buy, follow and care about Pop music in Ireland — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 1,192,677 people in Ireland.
Pop music has an estimated audience of 1,192,677 people in Ireland. 58.2% are female, 41.8% are male, average age 40.0.
Demographically, the Pop music audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Travelling.
The key figures that characterise the Pop music profile in Ireland.
58.2% are female, 41.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 40.0 |
| Estimated audience size | 1,192,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Pop music audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Design Affinity | PREMIUM | 0.78× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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