A data profile of the people who buy, follow and care about Pop music in Belgium — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 2,849,259 people in Belgium.
Pop music has an estimated audience of 2,849,259 people in Belgium. 54.4% are female, 45.6% are male, average age 40.5. Top brand affinities: Food chain, university maryland, Trooper (band), Beauty Makeup, Azar.
Top brand affinities include Food chain, university maryland, Trooper (band), with strongest over-indexing on Food chain (1.62× the country average).
Demographically, the Pop music audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Pop music fan in Belgium is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food chain.
The key figures that characterise the Pop music profile in Belgium.
54.4% are female, 45.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.5 |
| Estimated audience size | 2,849,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Pop music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trooper (band) | Music & Radio | 2.37× | ||
| 02 | Montbéliard | Travel & Leisure | 2.03× | ||
| 03 | university maryland | Business & Career | 2.01× | ||
| 04 | Belfort | Travel & Leisure | 1.92× | ||
| 05 | Beau Monde | News | 1.89× | ||
| 06 | De Gelderlander | News | 1.84× | ||
| 07 | Azar | Internet & Social Media | 1.81× | ||
| 08 | Passive solar building design | Home & Garden | 1.74× | ||
| 09 | Eindhovens Dagblad | News | 1.72× | ||
| 10 | Terracotta | Home & Garden | 1.72× | ||
| 11 | My Jewellery | Shopping | 1.71× | ||
| 12 | Abondance, Haute-Savoie | Travel & Leisure | 1.69× | ||
| 13 | Watkins Glen International | Sports | 1.65× | ||
| 14 | IBooks | Technology & Electronics | 1.64× | ||
| 15 | Food chain | Food & Beverages | 1.62× | ||
| 16 | Mop | Home & Garden | 1.60× | ||
| 17 | Brabants Dagblad | News | 1.60× | ||
| 18 | Wischmopp | Home & Garden | 1.58× | ||
| 19 | Beauty Makeup | Beauty & Wellness | 1.56× | ||
| 20 | Balen | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Travelling | THRILL | 0.94× | |
| Pet Ownership | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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