A data profile of the people who buy, follow and care about Hip hop music in Belgium — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 2,546,271 people in Belgium.
The average Hip hop music fan in Belgium is 38.2 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Nondestructive testing, university maryland, Trooper (band), with strongest over-indexing on Nondestructive testing (1.74× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Hip hop music fan in Belgium is balanced, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Nondestructive testing.
The key figures that characterise the Hip hop music profile in Belgium.
50.0% are female, 50.0% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 38.2 |
| Estimated audience size | 2,546,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Hip hop music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~300K | 1.21× | |
| 02 | East Flanders | ~300K | 1.13× | |
| 03 | Brussels | ~200K | 1.11× | |
| 04 | Walloon Brabant | ~70K | 1.07× | |
| 05 | West Flanders | ~200K | 1.02× | |
| 06 | Antwerp | ~300K | 1.01× | |
| 07 | Liege | ~200K | 0.94× | |
| 08 | Limburg | ~100K | 0.92× | |
| 09 | Hainaut | ~200K | 0.91× | |
| 10 | Luxembourg | ~60K | 0.91× | |
| 11 | Province of Namur | ~100K | 0.86× |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trooper (band) | Music & Radio | 1.81× | ||
| 02 | Montbéliard | Travel & Leisure | 1.75× | ||
| 03 | Nondestructive testing | Business & Career | 1.74× | ||
| 04 | Haier | Home & Garden | 1.70× | ||
| 05 | Chick lit | Literature | 1.70× | ||
| 06 | Bedrock | Home & Garden | 1.69× | ||
| 07 | university maryland | Business & Career | 1.68× | ||
| 08 | Belfort | Travel & Leisure | 1.68× | ||
| 09 | Bulthaup | Home & Garden | 1.65× | ||
| 10 | De Gelderlander | News | 1.62× | ||
| 11 | Azar | Internet & Social Media | 1.59× | ||
| 12 | Autostrade of Italy | Cars & Mobility | 1.58× | ||
| 13 | Little Cigogne | Kids & Family | 1.58× | ||
| 14 | Passive solar building design | Home & Garden | 1.56× | ||
| 15 | Biba | Fashion & Accessoires | 1.55× | ||
| 16 | Eindhovens Dagblad | News | 1.54× | ||
| 17 | Anime world | Games | 1.52× | ||
| 18 | Onet.pl | News | 1.51× | ||
| 19 | Such Is Life (2000 film) | Movies & TV | 1.51× | ||
| 20 | Eigen Huis & Tuin | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Design Affinity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Travelling | THRILL | 0.89× |
Hip hop music has an estimated audience of 2,546,271 people in Belgium, concentrated in East Flanders and Antwerp.
50.0% of Hip hop music fans are female, 50.0% are male, with an average age of 38.2 years.
Hip hop music fans show strongest brand affinity for Nondestructive testing (1.74×), university maryland (1.68×), and Trooper (band) (1.81×) over the country average.
Hip hop music fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~300K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hip hop music itself, the audience over-indexes on university maryland (1.68×), Trooper (band) (1.81×), Azar (1.59×), and De Gelderlander (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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