Hip hop music Audience in Italy
Hip hop music has an estimated audience of 14,520,411 people in Italy. 46.9% are female, 53.1% are male, average age 36.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Bicycle sharing system.
The average Hip hop music fan in Italy is 36.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Bicycle sharing system, with strongest over-indexing on Bicycle sharing system (1.51× the country average). Demographically, the Hip hop music audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.4 |
| Estimated audience size | 14,520,411 |
Audience persona
The typical Hip hop music fan in Italy is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Bicycle sharing system.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,087,179 | 1.21× |
| Lazio | 1,968,852 | 1.11× |
| Campania | 1,777,498 | 1.09× |
| Sicilia | 1,429,272 | 1.13× |
| Emilia-Romagna | 1,296,714 | 1.09× |
| Veneto | 1,286,054 | 1.12× |
| Piedmont | 1,263,375 | 1.18× |
| Puglia | 1,170,366 | 1.17× |
| Tuscany | 1,009,887 | 1.05× |
| Sardinia | 456,159 | 1.12× |
| Liguria | 405,313 | 0.99× |
| Calabria | 402,018 | 0.9× |
| Abruzzo | 355,273 | 1.11× |
| Marche | 339,646 | 0.94× |
| Friuli-Venezia Giulia | 259,495 | 0.95× |
| Trentino-Alto Adige/Südtirol | 246,394 | 0.9× |
| Umbria | 214,519 | 0.91× |
| Basilicata | 110,228 | 0.83× |
| Molise | 45,458 | 0.66× |
| Aosta Valley | 22,315 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle sharing system | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Social Media Usage | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
| Pet Ownership | JOY | 0.94 |
| Price Sensitivity | PREMIUM | 0.91 |
| Travelling | THRILL | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in Italy
- Rock music (22,459,228)
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Singer-songwriter (14,559,144)
- Classical music (13,808,639)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.