A data profile of the people who buy, follow and care about Hip hop music in United Kingdom — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 16,297,820 people in United Kingdom.
The average Hip hop music fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Self care, Gala Bingo, Drop shipping, with strongest over-indexing on Self care (1.87× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hip hop music fan in United Kingdom is balanced, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Self care.
The key figures that characterise the Hip hop music profile in United Kingdom.
53.2% are female, 46.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.8 |
| Estimated audience size | 16,297,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Hip hop music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~12M | 1.45× | |
| 02 | North West | ~2M | 1.07× | |
| 03 | South West | ~1.5M | 1.05× | |
| 04 | East of England | ~1.5M | 1.01× | |
| 05 | East Midlands | ~1M | 1.01× | |
| 06 | Wales | ~900K | 1.00× | |
| 07 | South East | ~2M | 0.99× | |
| 08 | Greater London | ~2M | 0.97× | |
| 09 | Scotland | ~1.5M | 0.94× | |
| 10 | North East | ~600K | 0.90× | |
| 11 | West Midlands | ~600K | 0.88× | |
| 12 | Yorkshire and the Humber | ~1M | 0.82× | |
| 13 | Northern Ireland | ~400K | 0.82× |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moneysupermarket.com | Business & Career | 1.97× | ||
| 02 | USwitch | Shopping | 1.97× | ||
| 03 | Paris Saint-Germain | Sports | 1.95× | ||
| 04 | Self care | Health | 1.87× | ||
| 05 | Xero (software) | Brand | 1.74× | ||
| 06 | Expedia | Travel & Leisure | 1.72× | ||
| 07 | Drop shipping | Shopping | 1.69× | ||
| 08 | Home Interior Design | Home & Garden | 1.68× | ||
| 09 | Leicester City F.C. | Sports | 1.67× | ||
| 10 | Gala Bingo | Games | 1.66× | ||
| 11 | Home Design | Home & Garden | 1.61× | ||
| 12 | Poundland | Shopping | 1.60× | ||
| 13 | Summer house | Travel & Leisure | 1.60× | ||
| 14 | MSN | News | 1.58× | ||
| 15 | Home construction | Home & Garden | 1.55× | ||
| 16 | Tesco Mobile | Technology & Electronics | 1.55× | ||
| 17 | Esso | Cars & Mobility | 1.53× | ||
| 18 | Rory McIlroy | Sports | 1.53× | ||
| 19 | The Works | Shopping | 1.52× | ||
| 20 | Discounting | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Career Orientation | POWER | 1.16× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Spirituality | BALANCE | 0.90× | |
| Community Orientation | OPEN | 0.90× |
Hip hop music has an estimated audience of 16,297,820 people in United Kingdom, concentrated in England and South East.
53.2% of Hip hop music fans are female, 46.8% are male, with an average age of 38.8 years.
Hip hop music fans show strongest brand affinity for Self care (1.87×), Gala Bingo (1.66×), and Drop shipping (1.69×) over the country average.
Hip hop music fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and Greater London (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Hip hop music itself, the audience over-indexes on Gala Bingo (1.66×), Drop shipping (1.69×), Moneysupermarket.com (1.97×), and Esso (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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