Hip hop music Audience in United Kingdom
Hip hop music has an estimated audience of 16,297,820 people in United Kingdom. 53.2% are female, 46.8% are male, average age 38.8. Top regions: England, South East, Greater London. Top brand affinities: Self care, Gala Bingo, Drop shipping, Poundland, Moneysupermarket.com.
The average Hip hop music fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Self care, Gala Bingo, Drop shipping, with strongest over-indexing on Self care (1.87× the country average). Demographically, the Hip hop music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.8 |
| Estimated audience size | 16,297,820 |
Audience persona
The typical Hip hop music fan in United Kingdom is balanced, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Self care.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,223,366 | 1.46× |
| South East | 2,163,201 | 0.99× |
| Greater London | 2,048,421 | 0.96× |
| North West | 1,929,703 | 1.11× |
| East of England | 1,504,761 | 1.01× |
| South West | 1,454,886 | 1.09× |
| Scotland | 1,374,639 | 0.94× |
| East Midlands | 1,164,640 | 1.01× |
| Wales | 934,572 | 1× |
| Yorkshire and the Humber | 854,603 | 0.65× |
| West Midlands | 563,437 | 0.81× |
| North East | 428,807 | 0.68× |
| Northern Ireland | 386,637 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 1.87× | Health |
| Gala Bingo | 1.66× | Games |
| Drop shipping | 1.69× | Shopping |
| Poundland | 1.6× | Shopping |
| Moneysupermarket.com | 1.97× | Business & Career |
| Home construction | 1.55× | Home & Garden |
| Home Interior Design | 1.68× | Home & Garden |
| Esso | 1.53× | Cars & Mobility |
| Home Design | 1.61× | Home & Garden |
| Rory McIlroy | 1.53× | Sports |
| MSN | 1.58× | News |
| USwitch | 1.97× | Shopping |
| Expedia | 1.72× | Travel & Leisure |
| Paris Saint-Germain | 1.95× | Sports |
| Leicester City F.C. | 1.67× | Sports |
| Xero (software) | 1.74× | |
| Tesco Mobile | 1.55× | Technology & Electronics |
| Summer house | 1.6× | Travel & Leisure |
| Discounting | 1.51× | Shopping |
| The Works | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Luxury Orientation | PREMIUM | 1.69 |
| Early Adopter Mentality | POWER | 1.39 |
| Community Orientation | OPEN | 1.32 |
| Social Media Usage | JOY | 1.23 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
- Popular music (13,635,568)
Frequently asked questions
How many fans does Hip hop music have in United Kingdom?
Hip hop music has an estimated audience of 16,297,820 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Hip hop music fans?
53.2% of Hip hop music fans are female, 46.8% are male, with an average age of 38.8 years.
Which brands do Hip hop music fans like most?
Hip hop music fans show strongest brand affinity for Self care (1.87×), Gala Bingo (1.66×), and Drop shipping (1.69×) over the country average.
Where do Hip hop music fans live in United Kingdom?
Hip hop music fans in United Kingdom are most concentrated in England (reach 12,223,366), South East (reach 2,163,201), and Greater London (reach 2,048,421). These three regions account for the largest share of the active audience.
What other brands do Hip hop music fans also like?
Beyond Hip hop music itself, the audience over-indexes on Gala Bingo (1.66×), Drop shipping (1.69×), Poundland (1.6×), and Moneysupermarket.com (1.97×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.