A data profile of the people who buy, follow and care about Discounting in United Kingdom — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 5,078,161 people in United Kingdom.
The average Discounting fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Serena Williams, Kitchen, EBay, with strongest over-indexing on Serena Williams (8.15× the country average).
Demographically, the Discounting audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Discounting fan in United Kingdom is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Serena Williams.
The key figures that characterise the Discounting profile in United Kingdom.
67.4% are female, 32.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.5 |
| Estimated audience size | 5,078,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Discounting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
Where the Discounting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~500K | 1.08× | |
| 02 | England | ~4M | 1.05× | |
| 03 | West Midlands | ~200K | 1.05× | |
| 04 | Northern Ireland | ~200K | 1.03× | |
| 05 | South East | ~700K | 1.02× | |
| 06 | East of England | ~500K | 1.00× | |
| 07 | East Midlands | ~400K | 1.00× | |
| 08 | North East | ~200K | 0.99× | |
| 09 | Yorkshire and the Humber | ~400K | 0.98× | |
| 10 | Wales | ~300K | 0.98× | |
| 11 | Scotland | ~400K | 0.96× | |
| 12 | North West | ~500K | 0.92× |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Serena Williams | Sports | 8.15× | ||
| 02 | Blake Lively | Movies & TV | 4.56× | ||
| 03 | Pandora | Fashion & Accessoires | 4.04× | ||
| 04 | Black Friday (shopping) | Shopping | 2.26× | ||
| 05 | Refrigerator | Home & Garden | 2.19× | ||
| 06 | Wikipedia | Internet & Social Media | 2.05× | ||
| 07 | Breaking news | Movies & TV | 1.98× | ||
| 08 | EBay | Shopping | 1.92× | ||
| 09 | Kitchen | Home & Garden | 1.85× | ||
| 10 | Coupons | Shopping | 1.85× | ||
| 11 | Volunteering | Politics & Society | 1.83× | ||
| 12 | Hobby | Home & Garden | 1.76× | ||
| 13 | Internet & Social Media | 1.73× | |||
| 14 | Fast food | Food & Beverages | 1.67× | ||
| 15 | Energy | Home & Garden | 1.65× | ||
| 16 | Home Bargains | Shopping | 1.61× | ||
| 17 | Distilled beverage | Food & Beverages | 1.61× | ||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Pop music | Music & Radio | 1.58× | ||
| 20 | Comedy movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.91× |
Discounting has an estimated audience of 5,078,161 people in United Kingdom, concentrated in England and South East.
67.4% of Discounting fans are female, 32.6% are male, with an average age of 45.5 years.
Discounting fans show strongest brand affinity for Serena Williams (8.15×), Kitchen (1.85×), and EBay (1.92×) over the country average.
Discounting fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Discounting itself, the audience over-indexes on Kitchen (1.85×), EBay (1.92×), Black Friday (shopping) (2.26×), and Breaking news (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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