A data profile of the people who buy, follow and care about Discounting in France — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 2,332,113 people in France.
Discounting has an estimated audience of 2,332,113 people in France. 62.8% are female, 37.2% are male, average age 45.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Livemusic, Property finder.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (316.88× the country average).
Demographically, the Discounting audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Career Orientation.
The typical Discounting fan in France is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Discounting profile in France.
62.8% are female, 37.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 45.5 |
| Estimated audience size | 2,332,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Discounting audience comes from France.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 316.88× | ||
| 02 | Selfridges | Shopping | 239.93× | ||
| 03 | Christmas Gift | Kids & Family | 42.40× | ||
| 04 | Christmas tree | Kids & Family | 34.09× | ||
| 05 | Girl power | Politics & Society | 13.47× | ||
| 06 | Breast Cancer awareness | Health | 12.19× | ||
| 07 | Rafael Nadal | Sports | 11.97× | ||
| 08 | Property finder | Home & Garden | 10.00× | ||
| 09 | Book discussion club | Literature | 9.87× | ||
| 10 | Sustainable products | Politics & Society | 9.36× | ||
| 11 | Pandora | Fashion & Accessoires | 7.49× | ||
| 12 | Broadcasting of sports events | Movies & TV | 7.47× | ||
| 13 | Bohemian style | Fashion & Accessoires | 7.37× | ||
| 14 | Wildlife photography | Technology & Electronics | 6.94× | ||
| 15 | Livemusic | Music & Radio | 6.81× | ||
| 16 | Hair dryer | Beauty & Wellness | 6.44× | ||
| 17 | Fine-art photography | Technology & Electronics | 6.11× | ||
| 18 | Travel photography | Technology & Electronics | 5.58× | ||
| 19 | Kitchen | Home & Garden | 4.16× | ||
| 20 | TikTok | Internet & Social Media | 2.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 4.56× | |
| Career Orientation | POWER | 3.47× | |
| Mindfulness | BALANCE | 2.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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