Discounting Audience in Germany
Discounting has an estimated audience of 6,040,130 people in Germany. 65.6% are female, 34.4% are male, average age 43.0. Top brand affinities: Durban University of Technology, Škoda Kodiaq, Stradivarius, Corfu (regional unit), CAC 40.
Top brand affinities include Durban University of Technology, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Durban University of Technology (7.81× the country average). Demographically, the Discounting audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Shopping · Type: Topic
Demographics of Discounting fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.0 |
| Estimated audience size | 6,040,130 |
Audience persona
The typical Discounting fan in Germany is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Durban University of Technology.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Durban University of Technology | 7.81× | Business & Career |
| Škoda Kodiaq | 2.59× | Cars & Mobility |
| Stradivarius | 1.79× | Shopping |
| Corfu (regional unit) | 3.52× | Travel & Leisure |
| CAC 40 | 1.56× | Business & Career |
| Nurse education | 2.01× | Kids & Family |
| Home Delivery | 2× | Food & Beverages |
| Cachorro | 2.49× | Pets & Animals |
| Bank account | 2.06× | Business & Career |
| Nationality | 1.88× | Politics & Society |
| Peschici | 5.84× | Travel & Leisure |
| Roger Federer | 1.92× | Sports |
| Bugatti Chiron | 2.67× | Cars & Mobility |
| Homesteading | 3.02× | Home & Garden |
| Volvo V60 | 2.12× | Cars & Mobility |
| Bounce (film) | 4.39× | Movies & TV |
| Jersey (fabric) | 2.17× | Fashion & Accessoires |
| Information sensitivity | 2.11× | Technology & Electronics |
| Theocracy | 4.08× | Music & Radio |
| Motion Picture Association of America | 3.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 5.61 |
| Indulgence | JOY | 1.94 |
| Pet Ownership | JOY | 1.45 |
| Luxury Orientation | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.37 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
See Discounting audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.