Discount card Audience in Germany
Discount card has an estimated audience of 776,781 people in Germany. 54.7% are female, 45.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loyalty program, Free product, Black Friday, Smart Shopping, Payback.
The average Discount card fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loyalty program, Free product, Black Friday, with strongest over-indexing on Loyalty program (193.5× the country average). Demographically, the Discount card audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Discount card fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.2 |
| Estimated audience size | 776,781 |
Audience persona
The typical Discount card fan in Germany is balanced, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,228 | 0.64× |
| Bayern | 64,957 | 0.52× |
| Baden-Württemberg | 63,308 | 0.6× |
| Niedersachsen | 51,522 | 0.68× |
| Hessen | 32,897 | 0.56× |
| Sachsen | 26,277 | 0.69× |
| Rheinland-Pfalz | 26,033 | 0.67× |
| Thüringen | 23,535 | 1.19× |
| Sachsen-Anhalt | 22,857 | 1.14× |
| Brandenburg | 21,185 | 0.88× |
| Schleswig-Holstein | 20,513 | 0.74× |
| Mecklenburg-Vorpommern | 20,103 | 1.36× |
| Saarland | 19,984 | 2.1× |
| Berlin | 19,790 | 0.57× |
| Bremen | 19,357 | 2.91× |
| Hamburg | 13,498 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loyalty program | 193.5× | Shopping |
| Free product | 271.67× | Fashion & Accessoires |
| Black Friday | 52.89× | Shopping |
| Smart Shopping | 178.53× | Shopping |
| Payback | 48.56× | Shopping |
| TopCashBack | 195.42× | Shopping |
| Purchase discount | 59.06× | Shopping |
| Bahncard | 97.16× | Cars & Mobility |
| Shoop.de | 85.87× | Shopping |
| Buy one, get one free | 67.51× | Shopping |
| Cash on delivery | 130.98× | Business & Career |
| Discounting | 26.38× | Shopping |
| Coupons.com | 296.48× | Shopping |
| Cashback reward program | 81.56× | Shopping |
| TEDi | 23.13× | Shopping |
| IKEA Family | 81.14× | Shopping |
| Shell ClubSmart | 121.03× | Cars & Mobility |
| Groupon | 20.23× | Internet & Social Media |
| Yandex | 32.25× | Technology & Electronics |
| Ali Baba | 54.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 16.97 |
| DIY Mentality | THRILL | 2.66 |
| Sustainability | BALANCE | 2.46 |
| Quality Awareness | PREMIUM | 1.9 |
| Design Affinity | PREMIUM | 1.58 |
| Risk Appetite | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Spain | 8.0% |
| Brazil | 5.4% |
See Discount card audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Discount card have in Germany?
Discount card has an estimated audience of 776,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discount card fans?
54.7% of Discount card fans are female, 45.3% are male, with an average age of 40.2 years.
Which brands do Discount card fans like most?
Discount card fans show strongest brand affinity for Loyalty program (193.5×), Free product (271.67×), and Black Friday (52.89×) over the country average.
Where do Discount card fans live in Germany?
Discount card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,228), Bayern (reach 64,957), and Baden-Württemberg (reach 63,308). These three regions account for the largest share of the active audience.
What other brands do Discount card fans also like?
Beyond Discount card itself, the audience over-indexes on Free product (271.67×), Black Friday (52.89×), Smart Shopping (178.53×), and Payback (48.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discount card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.