TEDi Audience in Germany
TEDi has an estimated audience of 4,589,120 people in Germany. 60.7% are female, 39.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Purchase discount, Handball-Bundesliga, Tagesschau, Discount card, Hygiene.
The average TEDi fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Purchase discount, Handball-Bundesliga, Tagesschau, with strongest over-indexing on Purchase discount (9.97× the country average). Demographically, the TEDi audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Discount store
Demographics of TEDi fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.0 |
| Estimated audience size | 4,589,120 |
Audience persona
The typical TEDi fan in Germany is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Purchase discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,226,211 | 1.22× |
| Bayern | 738,246 | 1× |
| Baden-Württemberg | 609,270 | 0.97× |
| Niedersachsen | 449,133 | 1.01× |
| Hessen | 335,819 | 0.96× |
| Sachsen | 245,497 | 1.09× |
| Rheinland-Pfalz | 242,662 | 1.06× |
| Berlin | 180,896 | 0.88× |
| Schleswig-Holstein | 140,975 | 0.86× |
| Sachsen-Anhalt | 139,151 | 1.17× |
| Brandenburg | 128,192 | 0.9× |
| Thüringen | 127,575 | 1.09× |
| Mecklenburg-Vorpommern | 93,377 | 1.07× |
| Hamburg | 82,483 | 0.8× |
| Saarland | 55,651 | 0.99× |
| Bremen | 37,022 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purchase discount | 9.97× | Shopping |
| Handball-Bundesliga | 9.93× | Sports |
| Tagesschau | 2.37× | Movies & TV |
| Discount card | 10.42× | Shopping |
| Hygiene | 2.95× | Beauty & Wellness |
| Pets | 1.52× | Pets & Animals |
| Natural foods | 3.69× | Food & Beverages |
| Pandora | 4.24× | Fashion & Accessoires |
| Family | 1.65× | Kids & Family |
| Transfermarkt | 2.23× | Sports |
| Discounts and allowances | 2.53× | Shopping |
| Livemusic | 2.4× | Music & Radio |
| Payback | 3.25× | Shopping |
| Hairstyle | 2.31× | Beauty & Wellness |
| Stuttgart | 2.31× | Travel & Leisure |
| Ariana Grande | 3.6× | Music & Radio |
| Vacations | 1.96× | Travel & Leisure |
| North Rhine-Westphalia | 1.84× | Travel & Leisure |
| Netto Marken-Discount | 1.51× | Shopping |
| Self care | 2.28× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.01 |
| Indulgence | JOY | 1.42 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.2% |
| Spain | 10.9% |
| Italy | 7.7% |
See TEDi audiences in other countries
More Discount store audiences in Germany
- Posten Börse (721,076)
- Five Below (18,356)
- Ollie's Bargain Outlet (11,148)
- Giant Tiger (8,348)
- KiK (2,748)
Frequently asked questions
How many fans does TEDi have in Germany?
TEDi has an estimated audience of 4,589,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TEDi fans?
60.7% of TEDi fans are female, 39.3% are male, with an average age of 42.0 years.
Which brands do TEDi fans like most?
TEDi fans show strongest brand affinity for Purchase discount (9.97×), Handball-Bundesliga (9.93×), and Tagesschau (2.37×) over the country average.
Where do TEDi fans live in Germany?
TEDi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,226,211), Bayern (reach 738,246), and Baden-Württemberg (reach 609,270). These three regions account for the largest share of the active audience.
What other brands do TEDi fans also like?
Beyond TEDi itself, the audience over-indexes on Handball-Bundesliga (9.93×), Tagesschau (2.37×), Discount card (10.42×), and Hygiene (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TEDi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.