TEDi Audience in Germany
TEDi has an estimated audience of 4,589,120 people in Germany. 60.7% are female, 39.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Stradivarius, Škoda Kodiaq, Durban University of Technology, Home Delivery.
The average TEDi fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Stradivarius, Škoda Kodiaq, with strongest over-indexing on Corfu (regional unit) (4.52× the country average). Demographically, the TEDi audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Discount store
Demographics of TEDi fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.0 |
| Estimated audience size | 4,589,120 |
Audience persona
The typical TEDi fan in Germany is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,226,211 | 1.22× |
| Bayern | 738,246 | 1× |
| Baden-Württemberg | 609,270 | 0.97× |
| Niedersachsen | 449,133 | 1.01× |
| Hessen | 335,819 | 0.96× |
| Sachsen | 245,497 | 1.09× |
| Rheinland-Pfalz | 242,662 | 1.06× |
| Berlin | 180,896 | 0.88× |
| Schleswig-Holstein | 140,975 | 0.86× |
| Sachsen-Anhalt | 139,151 | 1.17× |
| Brandenburg | 128,192 | 0.9× |
| Thüringen | 127,575 | 1.09× |
| Mecklenburg-Vorpommern | 93,377 | 1.07× |
| Hamburg | 82,483 | 0.8× |
| Saarland | 55,651 | 0.99× |
| Bremen | 37,022 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 4.52× | Travel & Leisure |
| Stradivarius | 1.82× | Shopping |
| Škoda Kodiaq | 2.25× | Cars & Mobility |
| Durban University of Technology | 3.72× | Business & Career |
| Home Delivery | 2.03× | Food & Beverages |
| Volvo V60 | 2.2× | Cars & Mobility |
| Cachorro | 1.64× | Pets & Animals |
| The Hunt (2012 film) | 2.05× | Movies & TV |
| Theocracy | 4.4× | Music & Radio |
| Bugatti Chiron | 2.34× | Cars & Mobility |
| Keeper (password manager) | 1.82× | Technology & Electronics |
| Roger Federer | 1.63× | Sports |
| Emil Nolde | 2.09× | Arts & Culture |
| Inmotion | 3.84× | Technology & Electronics |
| Homesteading | 2.4× | Home & Garden |
| Jersey (fabric) | 1.82× | Fashion & Accessoires |
| Therme Erding | 1.65× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Huck (magazine) | 3.28× | Internet & Social Media |
| Throne of Glass | 1.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.01 |
| Indulgence | JOY | 1.42 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.2% |
| Spain | 10.9% |
| Italy | 7.7% |
See TEDi audiences in other countries
More Discount store audiences in Germany
- Posten Börse (737,385)
- Five Below (18,356)
- Ollie's Bargain Outlet (11,148)
- Giant Tiger (8,348)
- KiK (2,748)
Frequently asked questions
How many fans does TEDi have in Germany?
TEDi has an estimated audience of 4,589,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TEDi fans?
60.7% of TEDi fans are female, 39.3% are male, with an average age of 42.0 years.
Which brands do TEDi fans like most?
TEDi fans show strongest brand affinity for Corfu (regional unit) (4.52×), Stradivarius (1.82×), and Škoda Kodiaq (2.25×) over the country average.
Where do TEDi fans live in Germany?
TEDi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,226,211), Bayern (reach 738,246), and Baden-Württemberg (reach 609,270). These three regions account for the largest share of the active audience.
What other brands do TEDi fans also like?
Beyond TEDi itself, the audience over-indexes on Stradivarius (1.82×), Škoda Kodiaq (2.25×), Durban University of Technology (3.72×), and Home Delivery (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TEDi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.