Rascasse Audience Intelligence

TEDi Target Market in Germany

A data profile of the people who buy, follow and care about TEDi in Germany — modelled from more than twelve digital signal sources. TEDi has an estimated audience of 4,620,230 people in Germany.

#1among Discount store in Germany#144among Brand in Germany#69in Shopping

The average TEDi fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Purchase discount, Discount card, Kitchen, with strongest over-indexing on Purchase discount (23.78× the country average).

Demographically, the TEDi audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TEDi fan in Germany is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Purchase discount.

Category: Shopping · Type: Brand · Subtype: Discount store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TEDi profile in Germany.

Audience size
4.6M
in Germany
Gender
61.8%♀
38.2% male
Age
42.2
average years
Country rank
#1197
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TEDi

61.8% are female, 38.2% are male, average age 42.2.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for TEDi audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age42.2
Estimated audience size4,620,230
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the TEDi audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

42.4%

of the worldwide TEDi audience comes from Germany.

Worldwide audience distribution share by country for TEDi
CountryShare
Germany42.4%
Spain10.8%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TEDi audience in Germany is strongest.

Fig. 05

Top regions by affinity

TEDi customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.18×
02Nordrhein-Westfalen~1M1.16×
03Mecklenburg-Vorpommern~100K1.11×
04Sachsen~300K1.10×
05Thüringen~100K1.10×
06Saarland~60K1.05×
07Rheinland-Pfalz~200K1.03×
08Bremen~40K1.00×
09Bayern~700K0.96×
10Niedersachsen~400K0.96×
11Baden-Württemberg~600K0.95×
12Hessen~300K0.95×
13Berlin~200K0.95×
14Brandenburg~100K0.89×
15Schleswig-Holstein~100K0.84×
16Hamburg~80K0.77×
Fig. 06

Affinity by region

Affinity by region — TEDi, Germany
0.77×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TEDi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TEDi audience
#·InterestCategoryAffinity×
01Purchase discountShopping23.78×
02Discount cardShopping23.13×
03PandoraFashion & Accessoires4.44×
04PillowHome & Garden3.35×
05Bedroom furnitureHome & Garden3.29×
06KitchenHome & Garden2.85×
07Crime fictionLiterature2.80×
08Deal of the dayShopping2.72×
09MangoShopping2.69×
10Cyber MondayShopping2.48×
11Discounts and allowancesShopping2.47×
12VacationsTravel & Leisure2.34×
13LodgingTravel & Leisure2.23×
14NatureHome & Garden2.21×
15Child developmentBusiness & Career2.18×
16EmailTechnology & Electronics2.12×
17FamilyKids & Family2.06×
18TrousersFashion & Accessoires1.92×
19Black Friday (shopping)Shopping1.84×
20Netto Marken-DiscountShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TEDi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TEDi audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.47×
IndulgenceJOY1.68×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TEDi audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.97×
Career OrientationPOWER0.98×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TEDi's target market in Germany?

TEDi's target market in Germany covers an estimated 4,620,230 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TEDi customers?

61.8% of the TEDi audience are female, 38.2% are male, with an average age of 42.2 years.

03

Which brands do TEDi fans like most?

TEDi fans show strongest brand affinity for Purchase discount (23.78×), Discount card (23.13×), and Kitchen (2.85×) over the country average.

04

Where do TEDi fans live in Germany?

TEDi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do TEDi fans also like?

Beyond TEDi itself, the audience over-indexes on Discount card (23.13×), Kitchen (2.85×), Family (2.06×), and Nature (2.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Discount store audiences in Germany

See TEDi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TEDi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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