Bahncard Audience in Germany
Bahncard has an estimated audience of 681,156 people in Germany. 45.1% are female, 54.9% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Cambrils, Progressive rock, Cocktail, Jesse Plemons.
The average Bahncard fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Cambrils, Progressive rock, with strongest over-indexing on Corfu (regional unit) (7.87× the country average). Demographically, the Bahncard audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Bahncard fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.3 |
| Estimated audience size | 681,156 |
Audience persona
The typical Bahncard fan in Germany is balanced, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,041 | 0.93× |
| Bayern | 129,451 | 1.18× |
| Baden-Württemberg | 102,859 | 1.11× |
| Niedersachsen | 73,008 | 1.1× |
| Hessen | 67,722 | 1.3× |
| Berlin | 45,753 | 1.5× |
| Rheinland-Pfalz | 31,423 | 0.92× |
| Sachsen | 28,563 | 0.85× |
| Schleswig-Holstein | 24,021 | 0.98× |
| Hamburg | 22,086 | 1.43× |
| Brandenburg | 18,159 | 0.86× |
| Thüringen | 14,117 | 0.81× |
| Sachsen-Anhalt | 11,853 | 0.67× |
| Mecklenburg-Vorpommern | 9,657 | 0.74× |
| Bremen | 5,791 | 0.99× |
| Saarland | 5,000 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 7.87× | Travel & Leisure |
| Cambrils | 12.38× | Travel & Leisure |
| Progressive rock | 2.44× | Music & Radio |
| Cocktail | 1.64× | Food & Beverages |
| Jesse Plemons | 4.12× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| San Pellegrino | 4.59× | Food & Beverages |
| Israel | 1.75× | Travel & Leisure |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Natural rubber | 1.72× | Cars & Mobility |
| Newton-le-Willows | 35.25× | Travel & Leisure |
| Snow White (Fables) | 1.62× | Literature |
| KLIX (AM) | 1.7× | Music & Radio |
| Volvo V60 | 2.72× | Cars & Mobility |
| Home Delivery | 1.6× | Food & Beverages |
| Keeper (password manager) | 2.41× | Technology & Electronics |
| Video izle | 1.86× | |
| Carrie (novel) | 3.1× | Literature |
| Esra Erol | 2.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 10.48 |
| Sports Activity | POWER | 1.38 |
| Early Adopter Mentality | POWER | 1.36 |
| Sustainability | BALANCE | 1.32 |
| Family Orientation | CONSERVATISM | 1.28 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.9% |
| Switzerland | 1.5% |
| Austria | 1.1% |
See Bahncard audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bahncard have in Germany?
Bahncard has an estimated audience of 681,156 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bahncard fans?
45.1% of Bahncard fans are female, 54.9% are male, with an average age of 41.3 years.
Which brands do Bahncard fans like most?
Bahncard fans show strongest brand affinity for Corfu (regional unit) (7.87×), Cambrils (12.38×), and Progressive rock (2.44×) over the country average.
Where do Bahncard fans live in Germany?
Bahncard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,041), Bayern (reach 129,451), and Baden-Württemberg (reach 102,859). These three regions account for the largest share of the active audience.
What other brands do Bahncard fans also like?
Beyond Bahncard itself, the audience over-indexes on Cambrils (12.38×), Progressive rock (2.44×), Cocktail (1.64×), and Jesse Plemons (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bahncard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.