Loyalty program Audience in Germany
Loyalty program has an estimated audience of 1,240,569 people in Germany. 54.8% are female, 45.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Payback, Shoop.de, Passive income, Bahncard, IKEA Family.
The average Loyalty program fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Payback, Shoop.de, Passive income, with strongest over-indexing on Payback (112.58× the country average). Demographically, the Loyalty program audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Loyalty program fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.6 |
| Estimated audience size | 1,240,569 |
Audience persona
The typical Loyalty program fan in Germany is balanced, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Payback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,158 | 1.12× |
| Bayern | 216,164 | 1.08× |
| Baden-Württemberg | 182,422 | 1.08× |
| Niedersachsen | 133,701 | 1.11× |
| Hessen | 87,851 | 0.93× |
| Sachsen | 71,319 | 1.17× |
| Berlin | 68,545 | 1.24× |
| Rheinland-Pfalz | 59,222 | 0.95× |
| Schleswig-Holstein | 36,519 | 0.82× |
| Brandenburg | 32,587 | 0.85× |
| Thüringen | 30,594 | 0.97× |
| Sachsen-Anhalt | 27,236 | 0.85× |
| Hamburg | 25,900 | 0.92× |
| Mecklenburg-Vorpommern | 19,599 | 0.83× |
| Saarland | 16,453 | 1.08× |
| Bremen | 10,622 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Payback | 112.58× | Shopping |
| Shoop.de | 81.29× | Shopping |
| Passive income | 62.47× | Business & Career |
| Bahncard | 65.37× | Cars & Mobility |
| IKEA Family | 68.27× | Shopping |
| Free product | 69.33× | Fashion & Accessoires |
| Personality test | 97.08× | Business & Career |
| Shell ClubSmart | 81.08× | Cars & Mobility |
| Cashback reward program | 39.68× | Shopping |
| Sudoku | 28.6× | Games |
| Survey methodology | 46.84× | Business & Career |
| Home business | 16.72× | Business & Career |
| Opinion poll | 98.04× | News |
| Coupons.com | 114.02× | Shopping |
| Product sample | 52.02× | Business & Career |
| Receipt | 48.4× | Food & Beverages |
| Cashback website | 36.54× | Shopping |
| Groupon | 10.14× | Internet & Social Media |
| Extreme Couponing | 93.16× | Movies & TV |
| Questionnaire | 75.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 20.14 |
| Urban Lifestyle | OPEN | 1.89 |
| Sustainability | BALANCE | 1.74 |
| Sports Activity | POWER | 1.7 |
| Early Adopter Mentality | POWER | 1.62 |
| Quality Awareness | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 6.1% |
| India | 5.2% |
See Loyalty program audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Loyalty program have in Germany?
Loyalty program has an estimated audience of 1,240,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loyalty program fans?
54.8% of Loyalty program fans are female, 45.2% are male, with an average age of 40.6 years.
Which brands do Loyalty program fans like most?
Loyalty program fans show strongest brand affinity for Payback (112.58×), Shoop.de (81.29×), and Passive income (62.47×) over the country average.
Where do Loyalty program fans live in Germany?
Loyalty program fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,158), Bayern (reach 216,164), and Baden-Württemberg (reach 182,422). These three regions account for the largest share of the active audience.
What other brands do Loyalty program fans also like?
Beyond Loyalty program itself, the audience over-indexes on Shoop.de (81.29×), Passive income (62.47×), Bahncard (65.37×), and IKEA Family (68.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loyalty program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.