Loyalty program Audience in Germany
A data profile of the people who buy, follow and care about Loyalty program in Germany — modelled from more than twelve digital signal sources. Loyalty program has an estimated audience of 1,240,569 people in Germany.
The average Loyalty program fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Payback, Shoop.de, Passive income, with strongest over-indexing on Payback (112.58× the country average).
Demographically, the Loyalty program audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Loyalty program fan in Germany is balanced, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Payback.
At a glance
The key figures that characterise the Loyalty program profile in Germany.
Search interest · 12-month trend
Demographics of Loyalty program fans
54.8% are female, 45.2% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.6 |
| Estimated audience size | 1,240,569 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Loyalty program audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 6.1% |
| India | 5.2% |
Geography
Where the Loyalty program audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~70K | 1.18× | |
| 02 | Berlin | ~60K | 1.16× | |
| 03 | Bayern | ~200K | 1.10× | |
| 04 | Bremen | ~10K | 1.09× | |
| 05 | Niedersachsen | ~100K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.04× | |
| 07 | Saarland | ~20K | 1.04× | |
| 08 | Hamburg | ~30K | 1.02× | |
| 09 | Baden-Württemberg | ~200K | 1.01× | |
| 10 | Thüringen | ~30K | 1.00× | |
| 11 | Sachsen-Anhalt | ~30K | 0.98× | |
| 12 | Hessen | ~90K | 0.95× | |
| 13 | Rheinland-Pfalz | ~60K | 0.94× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.93× | |
| 15 | Schleswig-Holstein | ~40K | 0.91× | |
| 16 | Brandenburg | ~30K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Loyalty program audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coupons.com | Shopping | 114.02× | ||
| 02 | Payback | Shopping | 112.58× | ||
| 03 | Opinion poll | News | 98.04× | ||
| 04 | Personality test | Business & Career | 97.08× | ||
| 05 | Extreme Couponing | Movies & TV | 93.16× | ||
| 06 | Shoop.de | Shopping | 81.29× | ||
| 07 | Shell ClubSmart | Cars & Mobility | 81.08× | ||
| 08 | Free product | Fashion & Accessoires | 69.33× | ||
| 09 | IKEA Family | Shopping | 68.27× | ||
| 10 | Bahncard | Cars & Mobility | 65.37× | ||
| 11 | Passive income | Business & Career | 62.47× | ||
| 12 | Scrabble | Games | 58.14× | ||
| 13 | Product sample | Business & Career | 52.02× | ||
| 14 | Receipt | Food & Beverages | 48.40× | ||
| 15 | Survey methodology | Business & Career | 46.84× | ||
| 16 | Cashback reward program | Shopping | 39.68× | ||
| 17 | Cashback website | Shopping | 36.54× | ||
| 18 | Sudoku | Games | 28.60× | ||
| 19 | Home business | Business & Career | 16.72× | ||
| 20 | Groupon | Internet & Social Media | 10.14× |
Personality of the Loyalty program audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 5.29× | |
| Sustainability | BALANCE | 2.20× | |
| Career Orientation | POWER | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Tradition | CONSERVATISM | 1.07× | |
| Pet Ownership | JOY | 1.12× |
Frequently asked questions
How many fans does Loyalty program have in Germany?
Loyalty program has an estimated audience of 1,240,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loyalty program fans?
54.8% of Loyalty program fans are female, 45.2% are male, with an average age of 40.6 years.
Which brands do Loyalty program fans like most?
Loyalty program fans show strongest brand affinity for Payback (112.58×), Shoop.de (81.29×), and Passive income (62.47×) over the country average.
Where do Loyalty program fans live in Germany?
Loyalty program fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Loyalty program fans also like?
Beyond Loyalty program itself, the audience over-indexes on Shoop.de (81.29×), Passive income (62.47×), Bahncard (65.37×), and Scrabble (58.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Loyalty program audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loyalty program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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