Survey methodology Audience in Germany
Survey methodology has an estimated audience of 358,536 people in Germany. 50.5% are female, 49.5% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loyalty program, Jotex, Paid survey, Western Union, Discount card.
The average Survey methodology fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loyalty program, Jotex, Paid survey, with strongest over-indexing on Loyalty program (40.7× the country average). Demographically, the Survey methodology audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Survey methodology fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.1 |
| Estimated audience size | 358,536 |
Audience persona
The typical Survey methodology fan in Germany is balanced, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,932 | 0.92× |
| Bayern | 50,962 | 0.88× |
| Baden-Württemberg | 39,837 | 0.81× |
| Niedersachsen | 33,104 | 0.95× |
| Sachsen | 24,662 | 1.4× |
| Hessen | 21,363 | 0.78× |
| Brandenburg | 16,061 | 1.44× |
| Berlin | 15,014 | 0.94× |
| Rheinland-Pfalz | 14,820 | 0.83× |
| Schleswig-Holstein | 13,123 | 1.02× |
| Sachsen-Anhalt | 11,465 | 1.23× |
| Thüringen | 11,309 | 1.24× |
| Hamburg | 7,975 | 0.98× |
| Mecklenburg-Vorpommern | 7,312 | 1.07× |
| Saarland | 3,099 | 0.7× |
| Bremen | 2,440 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loyalty program | 40.7× | Shopping |
| Jotex | 78.71× | Shopping |
| Paid survey | 161.29× | Business & Career |
| Western Union | 8.03× | Business & Career |
| Discount card | 20× | Shopping |
| José Carreras | 20× | Music & Radio |
| Felix Baumgartner | 6.91× | Sports |
| Tagesschau | 2.6× | Movies & TV |
| Real property | 5.63× | Home & Garden |
| Purchase discount | 7.46× | Shopping |
| Metropolitan Opera | 6.15× | Arts & Culture |
| Pets | 1.75× | Pets & Animals |
| HSBC | 20× | Business & Career |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Groupon | 4.41× | Internet & Social Media |
| Freeware | 2.15× | Technology & Electronics |
| Family | 1.59× | Kids & Family |
| Automobiles | 1.62× | Cars & Mobility |
| Focus | 2.7× | News |
| Image scanner | 8.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 6 |
| Pet Ownership | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Career Orientation | POWER | 1.39 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Saudi Arabia | 9.3% |
| Pakistan | 6.3% |
See Survey methodology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Survey methodology have in Germany?
Survey methodology has an estimated audience of 358,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Survey methodology fans?
50.5% of Survey methodology fans are female, 49.5% are male, with an average age of 43.1 years.
Which brands do Survey methodology fans like most?
Survey methodology fans show strongest brand affinity for Loyalty program (40.7×), Jotex (78.71×), and Paid survey (161.29×) over the country average.
Where do Survey methodology fans live in Germany?
Survey methodology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,932), Bayern (reach 50,962), and Baden-Württemberg (reach 39,837). These three regions account for the largest share of the active audience.
What other brands do Survey methodology fans also like?
Beyond Survey methodology itself, the audience over-indexes on Jotex (78.71×), Paid survey (161.29×), Western Union (8.03×), and Discount card (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Survey methodology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.