Rascasse Audience Intelligence

Survey methodology Audience in Germany

A data profile of the people who buy, follow and care about Survey methodology in Germany — modelled from more than twelve digital signal sources. Survey methodology has an estimated audience of 358,536 people in Germany.

#265among Field of study in Germany#5610among Topic in Germany#1062in Business & Career

The average Survey methodology fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Loyalty program, Paid survey, Discount card, with strongest over-indexing on Loyalty program (46.84× the country average).

Demographically, the Survey methodology audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Survey methodology fan in Germany is balanced, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survey methodology profile in Germany.

Audience size
359K
in Germany
Gender
50.5%♀
49.5% male
Age
43.1
average years
Country rank
#15241
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3441%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survey methodology fans

50.5% are female, 49.5% are male, average age 43.1.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Survey methodology audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age43.1
Estimated audience size358,536
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Survey methodology audience in Germany
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Survey methodology audience comes from Germany.

Worldwide audience distribution share by country for Survey methodology
CountryShare
United States31.6%
Saudi Arabia9.3%
Pakistan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survey methodology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Survey methodology fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.54×
02Sachsen-Anhalt~10K1.54×
03Brandenburg~20K1.48×
04Thüringen~10K1.40×
05Mecklenburg-Vorpommern~9K1.26×
06Baden-Württemberg~50K0.97×
07Berlin~10K0.93×
08Rheinland-Pfalz~20K0.87×
09Bayern~50K0.82×
10Niedersachsen~30K0.82×
11Nordrhein-Westfalen~60K0.79×
12Schleswig-Holstein~10K0.79×
13Saarland~3K0.78×
14Hamburg~6K0.76×
15Hessen~20K0.75×
16Bremen~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Survey methodology, Germany
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Survey methodology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Survey methodology audience
#·InterestCategoryAffinity×
01Paid surveyBusiness & Career127.08×
02Loyalty programShopping46.84×
03Discount cardShopping20.00×
04ScrabbleGames15.19×
05Maria CallasMusic & Radio13.52×
06Purchase discountShopping9.33×
07Che GuevaraPolitics & Society7.65×
08GrouponInternet & Social Media5.82×
09N26Business & Career5.62×
10Junge FreiheitNews5.29×
11Political scienceBusiness & Career4.55×
12TagesschauMovies & TV3.44×
13FocusNews2.95×
14Efficient energy useTechnology & Electronics2.92×
15Der TagesspiegelNews2.89×
16CommerzbankBusiness & Career2.40×
17VacationsTravel & Leisure2.24×
18NatureHome & Garden2.08×
19Deutsche BahnCars & Mobility1.82×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Survey methodology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Survey methodology audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.79×
Need for SecurityCONSERVATISM1.97×
Early Adopter MentalityPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Survey methodology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Sports ActivityPOWER0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Survey methodology have in Germany?

Survey methodology has an estimated audience of 358,536 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Survey methodology fans?

50.5% of Survey methodology fans are female, 49.5% are male, with an average age of 43.1 years.

03

Which brands do Survey methodology fans like most?

Survey methodology fans show strongest brand affinity for Loyalty program (46.84×), Paid survey (127.08×), and Discount card (20×) over the country average.

04

Where do Survey methodology fans live in Germany?

Survey methodology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Survey methodology fans also like?

Beyond Survey methodology itself, the audience over-indexes on Paid survey (127.08×), Discount card (20×), Tagesschau (3.44×), and Purchase discount (9.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Survey methodology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Survey methodology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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