Survey methodology Audience in United States

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Survey methodology has an estimated audience of 4,598,101 people in United States. 52.3% are female, 47.7% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Wok, Governor of Michigan, JDSU.

The average Survey methodology fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Survey methodology audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Survey methodology fans

Demographic split for Survey methodology audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.6
Estimated audience size4,598,101

Audience persona

The typical Survey methodology fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Survey methodology in United States
RegionReachAffinity
California270,1040.53×
Texas191,1570.48×
Florida170,6580.55×
New York159,0490.62×
Georgia107,8060.76×
Maryland94,4111.19×
North Carolina87,7860.63×
Illinois85,2690.56×
Pennsylvania75,1000.49×
Virginia72,1150.64×
Michigan70,4570.59×
Ohio60,3680.43×
Massachusetts51,0370.56×
New Jersey50,8590.43×
Alabama48,7820.76×
Tennessee46,4740.5×
Washington46,2620.5×
Arizona45,6560.49×
Indiana44,9570.54×
Louisiana44,5450.75×
Mississippi41,2591.09×
Kentucky37,7980.66×
South Carolina36,9130.53×
Arkansas34,0360.9×
Oklahoma33,2860.65×
Missouri32,6540.44×
Connecticut31,3600.68×
Wisconsin30,9180.45×
West Virginia29,1951.36×
Alaska29,1352.96×
Iowa27,7340.73×
Minnesota27,6240.42×
Nevada27,2500.61×
Kansas26,9670.74×
Idaho26,9601.17×
Oregon26,9020.51×
Colorado26,6150.37×
Hawaii25,7551.3×
Montana25,3981.99×
New Mexico25,3861.1×
South Dakota25,0692.36×
North Dakota24,4092.58×
New Hampshire24,0561.33×
Wyoming23,6173.47×
Nebraska23,5561.02×
Rhode Island23,2291.59×
Maine23,2151.41×
Utah22,9210.56×
Vermont22,8472.83×
Washington, District of Columbia21,2781.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survey methodology audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop9.57×Internet & Social Media
Wok11.63×Food & Beverages
Governor of Michigan12.49×Politics & Society
JDSU4.87×Business & Career
Google Home9.69×Technology & Electronics
headspace13.35×Health
Grace Slick12.5×Music & Radio
Hibachi11.16×Food & Beverages
Grinch5.7×Movies & TV
Vocal harmony5.78×Music & Radio
Guitarist (magazine)13.99×Music & Radio
Cherish (group)13.1×Music & Radio
Israel2.49×Travel & Leisure
El Paso County, Colorado14.03×Travel & Leisure
TV Fanatic10.58×Movies & TV
Ira Glass17.23×Music & Radio
Cryptic crossword14.28×Technology & Electronics
Goma15.29×Travel & Leisure
Hipster8.29×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survey methodology audience
TraitClusterScore
PatriotismCONSERVATISM1.56
Career OrientationPOWER1.45
Need for SecurityCONSERVATISM1.36
Quality AwarenessPREMIUM1.26
Healthy LifestyleBALANCE1.21
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Survey methodology
CountryShare
United States31.6%
Saudi Arabia9.3%
Pakistan6.3%

See Survey methodology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Survey methodology have in United States?

Survey methodology has an estimated audience of 4,598,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Survey methodology fans?

52.3% of Survey methodology fans are female, 47.7% are male, with an average age of 42.6 years.

Which brands do Survey methodology fans like most?

Survey methodology fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (9.57×), and Wok (11.63×) over the country average.

Where do Survey methodology fans live in United States?

Survey methodology fans in United States are most concentrated in California (reach 270,104), Texas (reach 191,157), and Florida (reach 170,658). These three regions account for the largest share of the active audience.

What other brands do Survey methodology fans also like?

Beyond Survey methodology itself, the audience over-indexes on Goop (9.57×), Wok (11.63×), Governor of Michigan (12.49×), and JDSU (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Survey methodology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.