Paid survey Audience in United States

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Paid survey has an estimated audience of 468,366 people in United States. 56.6% are female, 43.4% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Survey data collection, Survey methodology, National Car Rental, Discount card, Marketing research.

The average Paid survey fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Survey data collection, Survey methodology, National Car Rental, with strongest over-indexing on Survey data collection (148.25× the country average). Demographically, the Paid survey audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Paid survey fans

Demographic split for Paid survey audience in United States
MetricValue
Female56.6%
Male43.4%
Average age34.8
Estimated audience size468,366

Audience persona

The typical Paid survey fan in United States is more female, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Survey data collection.

Top regions in United States

Top regions ranked by reach for Paid survey in United States
RegionReachAffinity
California40,9750.8×
Texas36,5730.91×
Florida31,5681×
New York25,7600.98×
Pennsylvania20,6721.31×
Illinois18,6381.19×
Georgia18,2111.26×
North Carolina17,9831.28×
Ohio16,6351.15×
Michigan13,8531.13×
Indiana11,5841.35×
Tennessee11,3891.21×
Virginia9,8310.86×
Maryland9,5951.19×
New Jersey9,3850.79×
Kentucky9,3311.59×
Missouri9,2771.23×
Washington8,6080.92×
South Carolina8,1481.16×
Massachusetts8,0960.88×
Louisiana7,6961.27×
Wisconsin7,1681.02×
Alabama6,9001.05×
Minnesota6,6871×
Oklahoma6,5511.26×
Colorado5,8670.79×
Arizona5,7410.6×
Oregon5,5751.04×
Connecticut5,2091.11×
Mississippi5,2041.35×
Kansas4,7581.29×
Arkansas4,4351.15×
Nevada4,1390.91×
Iowa3,6130.94×
Utah3,5110.84×
West Virginia3,1781.46×
Hawaii2,1851.09×
Nebraska2,0520.87×
New Mexico1,8470.79×
Idaho1,8010.77×
Maine1,6731×
Rhode Island1,5171.02×
New Hampshire1,3000.7×
Delaware1,2340.95×
Montana8200.63×
Washington, District of Columbia7670.54×
South Dakota7530.7×
Vermont7200.88×
North Dakota5860.61×
Wyoming4960.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paid survey audience
BrandAffinityCategory
Survey data collection148.25×Business & Career
Survey methodology18.96×Business & Career
National Car Rental13.52×Cars & Mobility
Discount card17.54×Shopping
Marketing research22.62×Business & Career
Market research14.56×Business & Career
Changing Habits13.84×Health
Slickdeals8.69×Shopping
Swagbucks13.46×Shopping
Saving6×Business & Career
Walgreens2.19×Shopping
Passive income5.9×Business & Career
Purchase discount4.98×Shopping
Texas Roadhouse2.09×Food & Beverages
Whole Foods Market2.04×Shopping
Google Docs2.14×Internet & Social Media
Burger King2.12×Food & Beverages
Psychometrics18.15×Health
Aldi1.97×Shopping
Database2.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paid survey audience
TraitClusterScore
Risk AppetiteTHRILL3.56
Career OrientationPOWER1.79
Need for SecurityCONSERVATISM1.4
Price SensitivityPREMIUM1.4
Luxury OrientationPREMIUM1.35
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Paid survey
CountryShare
United States34.3%
India23.3%
United Kingdom6.9%

See Paid survey audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Paid survey have in United States?

Paid survey has an estimated audience of 468,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Paid survey fans?

56.6% of Paid survey fans are female, 43.4% are male, with an average age of 34.8 years.

Which brands do Paid survey fans like most?

Paid survey fans show strongest brand affinity for Survey data collection (148.25×), Survey methodology (18.96×), and National Car Rental (13.52×) over the country average.

Where do Paid survey fans live in United States?

Paid survey fans in United States are most concentrated in California (reach 40,975), Texas (reach 36,573), and Florida (reach 31,568). These three regions account for the largest share of the active audience.

What other brands do Paid survey fans also like?

Beyond Paid survey itself, the audience over-indexes on Survey methodology (18.96×), National Car Rental (13.52×), Discount card (17.54×), and Marketing research (22.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paid survey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.