Rascasse Audience Intelligence

Paid survey Audience in United States

A data profile of the people who buy, follow and care about Paid survey in United States — modelled from more than twelve digital signal sources. Paid survey has an estimated audience of 468,366 people in United States.

#11676among Topic in United States#2357in Business & Career

The average Paid survey fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Survey data collection, Survey methodology, National Car Rental, with strongest over-indexing on Survey data collection (148.25× the country average).

Demographically, the Paid survey audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paid survey fan in United States is more female, around 34.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Survey data collection.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paid survey profile in United States.

Audience size
468K
in United States
Gender
56.6%♀
43.4% male
Age
34.8
average years
Country rank
#38064
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paid survey fans

56.6% are female, 43.4% are male, average age 34.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Paid survey audience in United States
MetricValue
Female56.6%
Male43.4%
Average age34.8
Estimated audience size468,366
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Paid survey audience in United States
Age bracketShare%
16-1937%
20-2916%
30-3914%
40-4915%
50+17%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Paid survey audience comes from United States.

Worldwide audience distribution share by country for Paid survey
CountryShare
United States34.3%
India23.3%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paid survey audience in United States is strongest.

Fig. 05

Top regions by affinity

Paid survey fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K2.57×
02Kentucky~8K1.36×
03West Virginia~3K1.32×
04Mississippi~5K1.30×
05Indiana~10K1.22×
06Georgia~20K1.21×
07Louisiana~7K1.21×
08Pennsylvania~20K1.18×
09North Carolina~20K1.16×
10Oklahoma~6K1.15×
11Kansas~4K1.15×
12Tennessee~10K1.13×
13Missouri~9K1.13×
14Alabama~7K1.13×
15Michigan~10K1.12×
16Ohio~20K1.10×
17South Carolina~8K1.10×
18Maryland~9K1.09×
19Illinois~20K1.08×
20Arkansas~4K1.08×
21Oregon~5K1.02×
22Connecticut~5K1.01×
23New York~30K0.99×
24Hawaii~2K0.99×
25Rhode Island~1K0.99×
26Maine~2K0.97×
27Delaware~1K0.97×
28Florida~30K0.96×
29Wisconsin~7K0.96×
30Minnesota~6K0.94×
31Nevada~4K0.93×
32Iowa~4K0.93×
33Nebraska~2K0.93×
34Alaska<1K0.91×
35Massachusetts~8K0.90×
36Washington~8K0.89×
37South Dakota<1K0.89×
38North Dakota<1K0.89×
39Virginia~10K0.88×
40Texas~40K0.87×
41Utah~4K0.86×
42Idaho~2K0.86×
43New Mexico~2K0.86×
44New Hampshire~2K0.86×
45Montana~1K0.86×
46Colorado~6K0.83×
47New Jersey~10K0.82×
48Washington, District of Columbia~1K0.80×
49California~40K0.75×
50Arizona~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Paid survey, United States
0.73×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paid survey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paid survey audience
#·InterestCategoryAffinity×
01Survey data collectionBusiness & Career148.25×
02Marketing researchBusiness & Career22.62×
03Justin'sFood & Beverages21.45×
04Survey methodologyBusiness & Career18.96×
05Discount cardShopping17.54×
06Market researchBusiness & Career14.56×
07Changing HabitsHealth13.84×
08National Car RentalCars & Mobility13.52×
09SwagbucksShopping13.46×
10SlickdealsShopping8.69×
11SavingBusiness & Career6.00×
12Passive incomeBusiness & Career5.90×
13Purchase discountShopping4.98×
14Mitch McConnellPolitics & Society2.87×
15Chipotle Mexican GrillFood & Beverages2.59×
16WalgreensShopping2.19×
17Google DocsInternet & Social Media2.14×
18Burger KingFood & Beverages2.12×
19Texas RoadhouseFood & Beverages2.09×
20Whole Foods MarketShopping2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paid survey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paid survey audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.11×
Healthy LifestyleBALANCE2.03×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paid survey audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.04×
TraditionCONSERVATISM1.09×
DIY MentalityTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paid survey have in United States?

Paid survey has an estimated audience of 468,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paid survey fans?

56.6% of Paid survey fans are female, 43.4% are male, with an average age of 34.8 years.

03

Which brands do Paid survey fans like most?

Paid survey fans show strongest brand affinity for Survey data collection (148.25×), Survey methodology (18.96×), and National Car Rental (13.52×) over the country average.

04

Where do Paid survey fans live in United States?

Paid survey fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Paid survey fans also like?

Beyond Paid survey itself, the audience over-indexes on Survey methodology (18.96×), National Car Rental (13.52×), Discount card (17.54×), and Marketing research (22.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Paid survey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paid survey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →