Market research Audience in United States

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Market research has an estimated audience of 2,974,871 people in United States. 56.9% are female, 43.1% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Historic site, Wok.

The average Market research fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (10.61× the country average). Demographically, the Market research audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Market research fans

Demographic split for Market research audience in United States
MetricValue
Female56.9%
Male43.1%
Average age44.3
Estimated audience size2,974,871

Audience persona

The typical Market research fan in United States is more female, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Market research in United States
RegionReachAffinity
California433,1011.32×
Texas301,9841.18×
New York279,9131.68×
Florida219,0731.09×
Illinois139,3071.41×
Georgia133,0411.45×
North Carolina111,6041.25×
Pennsylvania109,6651.09×
Virginia99,9741.38×
Ohio99,3971.08×
New Jersey94,9931.26×
Massachusetts82,0341.4×
Michigan76,8100.99×
Washington75,3141.26×
Maryland65,9601.29×
Arizona62,2601.03×
Colorado59,3671.27×
Indiana58,1401.07×
Tennessee52,3280.88×
Missouri44,8400.94×
Minnesota42,8951.01×
Wisconsin38,5380.86×
South Carolina37,5670.84×
Louisiana36,7360.96×
Oregon36,1871.06×
Alabama31,9140.77×
Kentucky30,7570.82×
Connecticut30,0101.01×
Nevada29,7271.03×
Oklahoma28,7560.87×
Utah25,9980.98×
Kansas22,3700.95×
Washington, District of Columbia20,6712.31×
Mississippi19,9930.82×
Iowa18,5540.76×
Arkansas18,4610.75×
Nebraska14,9341×
New Hampshire10,8810.93×
Hawaii10,7640.84×
Idaho10,6330.71×
New Mexico10,5080.7×
Rhode Island8,7130.92×
West Virginia7,9020.57×
Delaware7,0770.86×
Maine6,9100.65×
South Dakota4,9530.72×
Montana4,9100.59×
Vermont4,2790.82×
Alaska3,6050.57×
North Dakota3,2150.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Market research audience
BrandAffinityCategory
Governor of Michigan10.61×Politics & Society
Goop7.64×Internet & Social Media
Vocal harmony6.29×Music & Radio
Historic site5.11×Arts & Culture
Wok7.35×Food & Beverages
Israel2.33×Travel & Leisure
Grinch4.24×Movies & TV
Mathcore8.09×Music & Radio
headspace9.32×Health
TV Fanatic10.4×Movies & TV
Cherish (group)10.62×Music & Radio
Hibachi7.63×Food & Beverages
Google Home6.19×Technology & Electronics
Fairy godmother7.14×Literature
Grace Slick7.93×Music & Radio
Hipster8.52×Politics & Society
El Paso County, Colorado11.35×Travel & Leisure
Harlow9.2×Travel & Leisure
Kendra Scott2.18×Fashion & Accessoires
Jeep Wagoneer4.2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Market research audience
TraitClusterScore
Urban LifestyleOPEN1.87
Career OrientationPOWER1.72
Family OrientationCONSERVATISM1.69
Price SensitivityPREMIUM1.64
Need for SecurityCONSERVATISM1.6
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Market research
CountryShare
United States24.7%
Brazil7.3%
Germany5.6%

See Market research audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Market research have in United States?

Market research has an estimated audience of 2,974,871 people in United States, concentrated in California and Texas.

What is the gender split and age of Market research fans?

56.9% of Market research fans are female, 43.1% are male, with an average age of 44.3 years.

Which brands do Market research fans like most?

Market research fans show strongest brand affinity for Governor of Michigan (10.61×), Goop (7.64×), and Vocal harmony (6.29×) over the country average.

Where do Market research fans live in United States?

Market research fans in United States are most concentrated in California (reach 433,101), Texas (reach 301,984), and New York (reach 279,913). These three regions account for the largest share of the active audience.

What other brands do Market research fans also like?

Beyond Market research itself, the audience over-indexes on Goop (7.64×), Vocal harmony (6.29×), Historic site (5.11×), and Wok (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Market research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.