Rascasse Audience Intelligence

Market research Audience in United States

A data profile of the people who buy, follow and care about Market research in United States — modelled from more than twelve digital signal sources. Market research has an estimated audience of 2,974,871 people in United States.

#5140among Topic in United States#865in Business & Career

The average Market research fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hypermarket, Political science, Employment website, with strongest over-indexing on Hypermarket (4.1× the country average).

Demographically, the Market research audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Market research fan in United States is more female, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Hypermarket.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Market research profile in United States.

Audience size
3M
in United States
Gender
56.9%♀
43.1% male
Age
44.3
average years
Country rank
#10389
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Market research fans

56.9% are female, 43.1% are male, average age 44.3.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Market research audience in United States
MetricValue
Female56.9%
Male43.1%
Average age44.3
Estimated audience size2,974,871
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Market research audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Market research audience comes from United States.

Worldwide audience distribution share by country for Market research
CountryShare
United States24.7%
Brazil7.3%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Market research audience in United States is strongest.

Fig. 05

Top regions by affinity

Market research fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K1.91×
02Washington, District of Columbia~20K1.83×
03Georgia~100K1.43×
04New York~200K1.40×
05Louisiana~50K1.38×
06Texas~300K1.34×
07Virginia~100K1.33×
08Illinois~100K1.25×
09Massachusetts~70K1.25×
10California~400K1.18×
11New Jersey~90K1.16×
12Maryland~60K1.16×
13Pennsylvania~100K1.13×
14Washington~70K1.13×
15Colorado~50K1.11×
16Indiana~60K1.08×
17Kansas~20K1.06×
18Florida~200K1.05×
19South Carolina~50K1.04×
20Oregon~40K1.04×
21Nebraska~20K1.04×
22Ohio~90K1.02×
23New Hampshire~10K0.99×
24Delaware~8K0.99×
25Connecticut~30K0.98×
26Nevada~30K0.98×
27Rhode Island~9K0.96×
28Arizona~60K0.95×
29South Dakota~7K0.95×
30Missouri~40K0.94×
31Michigan~70K0.93×
32Minnesota~40K0.93×
33Vermont~5K0.93×
34Wisconsin~40K0.92×
35Alabama~40K0.92×
36Utah~20K0.92×
37Tennessee~50K0.91×
38Alaska~6K0.91×
39Mississippi~20K0.90×
40Hawaii~10K0.90×
41North Dakota~5K0.90×
42Arkansas~20K0.89×
43Kentucky~30K0.88×
44Oklahoma~30K0.88×
45Montana~7K0.87×
46West Virginia~10K0.86×
47Idaho~10K0.85×
48New Mexico~10K0.85×
49Maine~9K0.85×
50Iowa~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Market research, United States
0.82×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Market research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Market research audience
#·InterestCategoryAffinity×
01HypermarketShopping4.10×
02Employment websiteBusiness & Career3.97×
03Political scienceBusiness & Career3.31×
04SweepstakesGames3.06×
05Life insuranceBusiness & Career2.49×
06Health insuranceBusiness & Career2.36×
07Discount storesShopping2.15×
08PharmacyBusiness & Career2.15×
09FedExBusiness & Career2.01×
10Pizza HutFood & Beverages1.73×
11Shopping mallsShopping1.65×
12Credit cardsBusiness & Career1.62×
13SubwayFood & Beverages1.60×
14MSNNews1.57×
15AirbnbTravel & Leisure1.56×
16McDonald'sFood & Beverages1.56×
17Nonprofit organizationPolitics & Society1.55×
18RedditInternet & Social Media1.53×
19StarbucksFood & Beverages1.52×
20BankingBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Market research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Market research audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.95×
Urban LifestyleOPEN1.81×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Market research audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Market research have in United States?

Market research has an estimated audience of 2,974,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Market research fans?

56.9% of Market research fans are female, 43.1% are male, with an average age of 44.3 years.

03

Which brands do Market research fans like most?

Market research fans show strongest brand affinity for Hypermarket (4.1×), Political science (3.31×), and Employment website (3.97×) over the country average.

04

Where do Market research fans live in United States?

Market research fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Market research fans also like?

Beyond Market research itself, the audience over-indexes on Political science (3.31×), Employment website (3.97×), Discount stores (2.15×), and Pizza Hut (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Market research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Market research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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