Market research Audience in Germany
Market research has an estimated audience of 672,353 people in Germany. 57.2% are female, 42.8% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Artistic inspiration, Koç Holding, Cocktail, Gil Ofarim, Headhunters (film).
The average Market research fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Artistic inspiration, Koç Holding, Cocktail, with strongest over-indexing on Artistic inspiration (1.94× the country average). Demographically, the Market research audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Market research fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.3 |
| Estimated audience size | 672,353 |
Audience persona
The typical Market research fan in Germany is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,623 | 1.13× |
| Baden-Württemberg | 105,723 | 1.15× |
| Bayern | 99,423 | 0.92× |
| Niedersachsen | 76,972 | 1.18× |
| Hessen | 74,574 | 1.46× |
| Berlin | 33,047 | 1.1× |
| Rheinland-Pfalz | 31,427 | 0.93× |
| Schleswig-Holstein | 25,923 | 1.07× |
| Sachsen | 25,424 | 0.77× |
| Hamburg | 24,965 | 1.64× |
| Brandenburg | 13,323 | 0.64× |
| Sachsen-Anhalt | 12,297 | 0.71× |
| Thüringen | 11,532 | 0.67× |
| Bremen | 7,925 | 1.38× |
| Mecklenburg-Vorpommern | 7,108 | 0.55× |
| Saarland | 5,704 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.94× | Arts & Culture |
| Koç Holding | 14.23× | Business & Career |
| Cocktail | 1.81× | Food & Beverages |
| Gil Ofarim | 1.92× | Music & Radio |
| Headhunters (film) | 5.86× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Cambrils | 8.17× | Travel & Leisure |
| Škoda Kodiaq | 1.88× | Cars & Mobility |
| Israel | 1.76× | Travel & Leisure |
| Business English | 2.26× | Business & Career |
| Este, Veneto | 2× | Travel & Leisure |
| Mothercare | 1.52× | Kids & Family |
| Corfu (regional unit) | 2.27× | Travel & Leisure |
| Kocaelispor | 4.36× | Sports |
| KLIX (AM) | 1.65× | Music & Radio |
| Figure painting (hobby) | 2.48× | Arts & Culture |
| Home Delivery | 1.69× | Food & Beverages |
| Volvo V60 | 2.86× | Cars & Mobility |
| Haitian Vodou | 1.89× | Politics & Society |
| San Gil | 2.42× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.33 |
| Career Orientation | POWER | 1.99 |
| Urban Lifestyle | OPEN | 1.64 |
| Need for Security | CONSERVATISM | 1.56 |
| Family Orientation | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 7.3% |
| Germany | 5.6% |
See Market research audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Market research have in Germany?
Market research has an estimated audience of 672,353 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Market research fans?
57.2% of Market research fans are female, 42.8% are male, with an average age of 45.3 years.
Which brands do Market research fans like most?
Market research fans show strongest brand affinity for Artistic inspiration (1.94×), Koç Holding (14.23×), and Cocktail (1.81×) over the country average.
Where do Market research fans live in Germany?
Market research fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,623), Baden-Württemberg (reach 105,723), and Bayern (reach 99,423). These three regions account for the largest share of the active audience.
What other brands do Market research fans also like?
Beyond Market research itself, the audience over-indexes on Koç Holding (14.23×), Cocktail (1.81×), Gil Ofarim (1.92×), and Headhunters (film) (5.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Market research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.