Rascasse Audience Intelligence

Market research Audience in Germany

A data profile of the people who buy, follow and care about Market research in Germany — modelled from more than twelve digital signal sources. Market research has an estimated audience of 672,353 people in Germany.

#3956among Topic in Germany#724in Business & Career

The average Market research fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include GfK, Purchase discount, N26, with strongest over-indexing on GfK (39.05× the country average).

Demographically, the Market research audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Market research fan in Germany is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for GfK.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Market research profile in Germany.

Audience size
672K
in Germany
Gender
57.2%♀
42.8% male
Age
45.3
average years
Country rank
#9155
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Market research fans

57.2% are female, 42.8% are male, average age 45.3.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Market research audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age45.3
Estimated audience size672,353
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Market research audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3921%
40-4926%
50+33%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Market research audience comes from Germany.

Worldwide audience distribution share by country for Market research
CountryShare
United States24.7%
Brazil7.3%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Market research audience in Germany is strongest.

Fig. 05

Top regions by affinity

Market research fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.56×
02Hessen~70K1.43×
03Bremen~7K1.27×
04Baden-Württemberg~100K1.13×
05Niedersachsen~70K1.13×
06Nordrhein-Westfalen~200K1.10×
07Berlin~30K1.06×
08Schleswig-Holstein~30K1.05×
09Rheinland-Pfalz~30K0.93×
10Bayern~100K0.92×
11Saarland~7K0.86×
12Thüringen~10K0.83×
13Sachsen-Anhalt~10K0.80×
14Sachsen~30K0.79×
15Mecklenburg-Vorpommern~10K0.76×
16Brandenburg~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Market research, Germany
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Market research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Market research audience
#·InterestCategoryAffinity×
01GfKBusiness & Career39.05×
02IpsosBusiness & Career29.27×
03N26Business & Career14.23×
04Passive incomeBusiness & Career14.23×
05CommutingCars & Mobility14.23×
06Discount cardShopping14.23×
07Purchase discountShopping13.02×
08Paul RuddMovies & TV12.10×
09Loyalty programShopping9.18×
10Marie CurieBusiness & Career9.01×
11PaybackShopping8.75×
12GitHubInternet & Social Media5.31×
13Non-alcoholic beverageFood & Beverages4.78×
14MSNNews3.97×
15Der TagesspiegelNews3.03×
16NatureHome & Garden2.23×
17CommerzbankBusiness & Career2.05×
18VacationsTravel & Leisure2.04×
19Deutsche BahnCars & Mobility1.83×
20FamilyKids & Family1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Market research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Market research audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.07×
Career OrientationPOWER1.91×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Market research audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Sports ActivityPOWER0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Market research have in Germany?

Market research has an estimated audience of 672,353 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Market research fans?

57.2% of Market research fans are female, 42.8% are male, with an average age of 45.3 years.

03

Which brands do Market research fans like most?

Market research fans show strongest brand affinity for GfK (39.05×), Purchase discount (13.02×), and N26 (14.23×) over the country average.

04

Where do Market research fans live in Germany?

Market research fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Market research fans also like?

Beyond Market research itself, the audience over-indexes on Purchase discount (13.02×), N26 (14.23×), Payback (8.75×), and Passive income (14.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Market research audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Market research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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