GfK Audience in Germany
GfK has an estimated audience of 272,297 people in Germany. 55.2% are female, 44.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chicago Fire Soccer Club, Ipsos, DuckDuckGo, Marketing research, Market research.
The average GfK fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chicago Fire Soccer Club, Ipsos, DuckDuckGo, with strongest over-indexing on Chicago Fire Soccer Club (309.89× the country average). Demographically, the GfK audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of GfK fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 39.3 |
| Estimated audience size | 272,297 |
Audience persona
The typical GfK fan in Germany is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Fire Soccer Club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,493 | 1.02× |
| Bayern | 53,332 | 1.22× |
| Baden-Württemberg | 41,216 | 1.11× |
| Niedersachsen | 26,751 | 1.01× |
| Hessen | 23,241 | 1.12× |
| Berlin | 17,131 | 1.41× |
| Sachsen | 13,880 | 1.04× |
| Rheinland-Pfalz | 11,751 | 0.86× |
| Schleswig-Holstein | 9,546 | 0.98× |
| Hamburg | 8,125 | 1.32× |
| Brandenburg | 7,965 | 0.94× |
| Thüringen | 5,528 | 0.8× |
| Sachsen-Anhalt | 4,922 | 0.7× |
| Mecklenburg-Vorpommern | 4,028 | 0.77× |
| Bremen | 2,426 | 1.04× |
| Saarland | 2,229 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicago Fire Soccer Club | 309.89× | Sports |
| Ipsos | 421.26× | Business & Career |
| DuckDuckGo | 73.44× | Internet & Social Media |
| Marketing research | 55.9× | Business & Career |
| Market research | 39.05× | Business & Career |
| Gregg Berhalter | 309.89× | Sports |
| Strategic management | 19.36× | Business & Career |
| Jack Elliott | 309.89× | Sports |
| Privacy law | 15.51× | Internet & Social Media |
| Personally identifiable information | 9.18× | Internet & Social Media |
| Swagbucks | 31.32× | Shopping |
| Jonathan Bamba | 309.89× | Sports |
| Freeware | 3.29× | Technology & Electronics |
| Jonathan Dean | 309.89× | Sports |
| Bettermarks | 9.6× | Business & Career |
| Research | 3.89× | Business & Career |
| Philip Zinckernagel | 309.89× | Sports |
| Kaufland | 2.6× | Shopping |
| Privacy policy | 5.71× | Technology & Electronics |
| Hugo Cuypers | 309.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| Convenience Orientation | PREMIUM | 1.73 |
| Family Orientation | CONSERVATISM | 1.64 |
| Career Orientation | POWER | 1.61 |
| Indulgence | JOY | 1.49 |
| Need for Security | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.2% |
| Japan | 7.9% |
| United States | 7.1% |
See GfK audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does GfK have in Germany?
GfK has an estimated audience of 272,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GfK fans?
55.2% of GfK fans are female, 44.8% are male, with an average age of 39.3 years.
Which brands do GfK fans like most?
GfK fans show strongest brand affinity for Chicago Fire Soccer Club (309.89×), Ipsos (421.26×), and DuckDuckGo (73.44×) over the country average.
Where do GfK fans live in Germany?
GfK fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,493), Bayern (reach 53,332), and Baden-Württemberg (reach 41,216). These three regions account for the largest share of the active audience.
What other brands do GfK fans also like?
Beyond GfK itself, the audience over-indexes on Ipsos (421.26×), DuckDuckGo (73.44×), Marketing research (55.9×), and Market research (39.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GfK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.