Rascasse Audience Intelligence

GfK Target Market in Germany

Name: GfK — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about GfK in Germany — modelled from more than twelve digital signal sources. GfK has an estimated audience of 270,449 people in Germany.

#2376among Brand in Germany #1251in Business & Career

The average GfK fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chicago Fire Soccer Club, Ipsos, DuckDuckGo, with strongest over-indexing on Chicago Fire Soccer Club (309.89× the country average).

Demographically, the GfK audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GfK fan in Germany is more female, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Chicago Fire Soccer Club.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GfK profile in Germany.

Audience size

270K

in Germany

Gender

55.2%♀

44.8% male

Age

39.3

average years

Country rank

#18700

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of GfK

55.2% are female, 44.8% are male, average age 39.3.

Fig. 02

Gender split

55.2%

Female

44.8%

Male

Demographic split for GfK audience in Germany
Metric	Value
Female	55.2%
Male	44.8%
Average age	39.3
Estimated audience size	270,449

Fig. 03

Age distribution

Age distribution of the GfK audience in Germany
Age bracket	Share	%
16-19		24%
20-29		13%
30-39		19%
40-49		24%
50+		20%

Fig. 04

Worldwide distribution

26.2%

of the worldwide GfK audience comes from Germany.

Worldwide audience distribution share by country for GfK
Country	Share
Germany	26.2%
Japan	7.4%
United States	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GfK audience in Germany is strongest.

Fig. 05

Top regions by affinity

GfK customers by region in Germany
#	Region	Reach	×
01	Berlin	~20K	1.33×
02	Hamburg	~8K	1.29×
03	Bayern	~50K	1.19×
04	Hessen	~20K	1.10×
05	Baden-Württemberg	~40K	1.09×
06	Bremen	~2K	1.06×
07	Sachsen	~10K	1.04×
08	Nordrhein-Westfalen	~60K	1.02×
09	Niedersachsen	~30K	1.01×
10	Schleswig-Holstein	~10K	1.00×
11	Brandenburg	~8K	0.94×
12	Rheinland-Pfalz	~10K	0.86×
13	Thüringen	~6K	0.85×
14	Mecklenburg-Vorpommern	~4K	0.81×
15	Sachsen-Anhalt	~5K	0.74×
16	Saarland	~2K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GfK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GfK audience
#	Interest	Category	×
01	Ipsos	Business & Career	421.26×
02	Chicago Fire Soccer Club	Sports	309.89×
03	Gregg Berhalter	Sports	309.89×
04	Jack Elliott	Sports	309.89×
05	Jonathan Bamba	Sports	309.89×
06	Jonathan Dean	Sports	309.89×
07	Philip Zinckernagel	Sports	309.89×
08	Hugo Cuypers	Sports	309.89×
09	DuckDuckGo	Internet & Social Media	73.44×
10	Marketing research	Business & Career	55.90×
11	Market research	Business & Career	39.05×
12	Swagbucks	Shopping	31.32×
13	Strategic management	Business & Career	19.36×
14	Privacy law	Internet & Social Media	15.51×
15	Bettermarks	Business & Career	9.60×
16	Personally identifiable information	Internet & Social Media	9.18×
17	Privacy policy	Technology & Electronics	5.71×
18	Research	Business & Career	3.89×
19	Freeware	Technology & Electronics	3.29×
20	Kaufland	Shopping	2.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GfK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by GfK audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	3.23×
Career Orientation	POWER	2.30×
Extroversion	THRILL	1.98×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by GfK audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.92×
Healthy Lifestyle	BALANCE	0.93×
Urban Lifestyle	OPEN	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is GfK's target market in Germany?

GfK's target market in Germany covers an estimated 270,449 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of GfK customers?

55.2% of the GfK audience are female, 44.8% are male, with an average age of 39.3 years.

Which brands do GfK fans like most?

GfK fans show strongest brand affinity for Chicago Fire Soccer Club (309.89×), Ipsos (421.26×), and DuckDuckGo (73.44×) over the country average.

Where do GfK fans live in Germany?

GfK fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do GfK fans also like?

Beyond GfK itself, the audience over-indexes on Ipsos (421.26×), DuckDuckGo (73.44×), Marketing research (55.9×), and Market research (39.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for GfK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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