Marketing research Audience in Germany
Marketing research has an estimated audience of 404,640 people in Germany. 58.8% are female, 41.2% are male, average age 42.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: GfK, Ipsos, Commuting, Reddit, Liza Minnelli.
The average Marketing research fan in Germany is 42.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include GfK, Ipsos, Commuting, with strongest over-indexing on GfK (53.73× the country average). Demographically, the Marketing research audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Marketing research fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.8 |
| Estimated audience size | 404,640 |
Audience persona
The typical Marketing research fan in Germany is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for GfK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 23,333 | 0.36× |
| Nordrhein-Westfalen | 21,666 | 0.24× |
| Baden-Württemberg | 16,444 | 0.3× |
| Thüringen | 15,370 | 1.49× |
| Sachsen-Anhalt | 14,928 | 1.42× |
| Hessen | 14,712 | 0.48× |
| Rheinland-Pfalz | 14,282 | 0.7× |
| Berlin | 13,863 | 0.77× |
| Brandenburg | 13,836 | 1.1× |
| Sachsen | 13,463 | 0.68× |
| Mecklenburg-Vorpommern | 13,129 | 1.7× |
| Niedersachsen | 13,086 | 0.33× |
| Bremen | 12,808 | 3.7× |
| Schleswig-Holstein | 12,232 | 0.84× |
| Hamburg | 8,049 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GfK | 53.73× | Business & Career |
| Ipsos | 106.54× | Business & Career |
| Commuting | 13.77× | Cars & Mobility |
| 3.45× | Internet & Social Media | |
| Liza Minnelli | 13.77× | Music & Radio |
| Superman | 3.26× | Movies & TV |
| Vincent D'Onofrio | 13.77× | Movies & TV |
| Personally identifiable information | 5.32× | Internet & Social Media |
| 2.28× | Internet & Social Media | |
| Hygiene | 3.02× | Beauty & Wellness |
| Wix.com | 11.22× | Technology & Electronics |
| Paul Rudd | 13.77× | Movies & TV |
| Family | 1.71× | Kids & Family |
| Customer relationship management | 4.17× | Business & Career |
| Payback | 3.52× | Shopping |
| Self care | 2.72× | Health |
| Mariska Hargitay | 13.77× | Movies & TV |
| Saxophone | 5.98× | Music & Radio |
| IKEA | 1.62× | Home & Garden |
| Vacations | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.78 |
| Social Media Usage | JOY | 1.48 |
| Early Adopter Mentality | POWER | 1.48 |
| Sustainability | BALANCE | 1.45 |
| Indulgence | JOY | 1.41 |
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.2% |
| United States | 13.2% |
| Germany | 4.0% |
See Marketing research audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Marketing research have in Germany?
Marketing research has an estimated audience of 404,640 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Marketing research fans?
58.8% of Marketing research fans are female, 41.2% are male, with an average age of 42.8 years.
Which brands do Marketing research fans like most?
Marketing research fans show strongest brand affinity for GfK (53.73×), Ipsos (106.54×), and Commuting (13.77×) over the country average.
Where do Marketing research fans live in Germany?
Marketing research fans in Germany are most concentrated in Bayern (reach 23,333), Nordrhein-Westfalen (reach 21,666), and Baden-Württemberg (reach 16,444). These three regions account for the largest share of the active audience.
What other brands do Marketing research fans also like?
Beyond Marketing research itself, the audience over-indexes on Ipsos (106.54×), Commuting (13.77×), Reddit (3.45×), and Liza Minnelli (13.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marketing research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.