Rascasse Audience Intelligence

Marketing research Audience in Germany

A data profile of the people who buy, follow and care about Marketing research in Germany — modelled from more than twelve digital signal sources. Marketing research has an estimated audience of 404,640 people in Germany.

#5243among Topic in Germany#986in Business & Career

The average Marketing research fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GfK, Commuting, Employment website, with strongest over-indexing on GfK (55.9× the country average).

Demographically, the Marketing research audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Marketing research fan in Germany is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for GfK.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marketing research profile in Germany.

Audience size
405K
in Germany
Gender
58.8%♀
41.2% male
Age
42.8
average years
Country rank
#13893
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing research fans

58.8% are female, 41.2% are male, average age 42.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Marketing research audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age42.8
Estimated audience size404,640
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Marketing research audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3929%
40-4928%
50+21%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Marketing research audience comes from Germany.

Worldwide audience distribution share by country for Marketing research
CountryShare
Japan53.2%
United States13.2%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing research audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marketing research fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.30×
02Mecklenburg-Vorpommern~8K1.08×
03Sachsen-Anhalt~10K1.05×
04Thüringen~10K1.05×
05Brandenburg~10K1.01×
06Hamburg~9K0.99×
07Schleswig-Holstein~10K0.98×
08Rheinland-Pfalz~20K0.97×
09Sachsen~20K0.96×
10Berlin~20K0.96×
11Niedersachsen~40K0.93×
12Hessen~30K0.92×
13Baden-Württemberg~50K0.91×
14Bayern~60K0.88×
15Nordrhein-Westfalen~80K0.87×
Fig. 06

Affinity by region

Affinity by region — Marketing research, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marketing research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marketing research audience
#·InterestCategoryAffinity×
01GfKBusiness & Career55.90×
02IpsosBusiness & Career45.72×
03CommutingCars & Mobility13.77×
04Liza MinnelliMusic & Radio13.77×
05Vincent D'OnofrioMovies & TV13.77×
06Paul RuddMovies & TV13.77×
07Low-cost carrierTravel & Leisure11.57×
08Etihad AirwaysTravel & Leisure9.59×
09N26Business & Career7.68×
10LinkedInInternet & Social Media5.68×
11Personally identifiable informationInternet & Social Media5.17×
12Career developmentBusiness & Career4.50×
13Employment websiteBusiness & Career4.06×
14RedditInternet & Social Media2.70×
15EmailTechnology & Electronics2.63×
16FamilyKids & Family2.46×
17RossmannShopping2.43×
18NatureHome & Garden2.38×
19IKEAHome & Garden2.03×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marketing research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marketing research audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.17×
Social Media UsageJOY1.85×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marketing research audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
Price SensitivityPREMIUM0.88×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marketing research have in Germany?

Marketing research has an estimated audience of 404,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marketing research fans?

58.8% of Marketing research fans are female, 41.2% are male, with an average age of 42.8 years.

03

Which brands do Marketing research fans like most?

Marketing research fans show strongest brand affinity for GfK (55.9×), Commuting (13.77×), and Employment website (4.06×) over the country average.

04

Where do Marketing research fans live in Germany?

Marketing research fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marketing research fans also like?

Beyond Marketing research itself, the audience over-indexes on Commuting (13.77×), Employment website (4.06×), Family (2.46×), and Ipsos (45.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Marketing research audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marketing research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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