Rascasse Audience Intelligence

Marketing research Audience in United States

A data profile of the people who buy, follow and care about Marketing research in United States — modelled from more than twelve digital signal sources. Marketing research has an estimated audience of 1,336,228 people in United States.

#7699among Topic in United States#1328in Business & Career

The average Marketing research fan in United States is 43.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pulte Homes, Sustainable energy, FedEx, with strongest over-indexing on Pulte Homes (41.53× the country average).

Demographically, the Marketing research audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marketing research fan in United States is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Pulte Homes.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marketing research profile in United States.

Audience size
1.3M
in United States
Gender
51.8%♀
48.2% male
Age
43.0
average years
Country rank
#19327
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing research fans

51.8% are female, 48.2% are male, average age 43.0.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Marketing research audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.0
Estimated audience size1,336,228
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Marketing research audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4921%
50+30%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Marketing research audience comes from United States.

Worldwide audience distribution share by country for Marketing research
CountryShare
Japan53.2%
United States13.2%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing research audience in United States is strongest.

Fig. 05

Top regions by affinity

Marketing research fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K2.29×
02Louisiana~30K1.56×
03Texas~200K1.50×
04Georgia~60K1.47×
05Virginia~40K1.35×
06Washington, District of Columbia~5K1.35×
07Illinois~50K1.16×
08Pennsylvania~50K1.15×
09Massachusetts~30K1.15×
10South Carolina~20K1.15×
11New Jersey~40K1.14×
12New York~80K1.12×
13California~200K1.10×
14Kansas~10K1.09×
15Nebraska~7K1.06×
16Indiana~30K1.05×
17Maryland~20K1.03×
18Florida~90K1.02×
19Delaware~4K1.01×
20Washington~30K1.00×
21Alabama~20K1.00×
22New Hampshire~5K1.00×
23Oregon~20K0.99×
24South Dakota~3K0.98×
25Ohio~40K0.97×
26Connecticut~10K0.97×
27Wisconsin~20K0.96×
28Rhode Island~4K0.96×
29Missouri~20K0.95×
30Colorado~20K0.95×
31Alaska~3K0.95×
32Vermont~2K0.95×
33Arkansas~10K0.94×
34Mississippi~10K0.94×
35North Dakota~3K0.94×
36Tennessee~20K0.93×
37Nevada~10K0.93×
38Hawaii~5K0.93×
39Montana~3K0.93×
40West Virginia~6K0.92×
41Kentucky~20K0.91×
42Utah~10K0.91×
43Maine~4K0.91×
44Michigan~30K0.90×
45Arizona~20K0.90×
46Minnesota~20K0.90×
47Idaho~6K0.89×
48New Mexico~6K0.89×
49Oklahoma~10K0.88×
50Iowa~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Marketing research, United States
0.87×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marketing research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marketing research audience
#·InterestCategoryAffinity×
01Pulte HomesHome & Garden41.53×
02Bordeaux wineFood & Beverages20.00×
03File sharingInternet & Social Media20.00×
04Charli XCXMusic & Radio10.62×
05LotteryGames6.35×
06Sustainable energyHome & Garden6.33×
07Online bankingBusiness & Career5.36×
08QVCMovies & TV4.91×
09FedExBusiness & Career4.86×
10LinkedInInternet & Social Media4.46×
11Renewable energyBusiness & Career4.42×
12Mortgage loansBusiness & Career3.73×
13Vehicle insuranceCars & Mobility3.57×
14Discount storesShopping3.42×
15Shopping mallsShopping2.60×
16Pizza HutFood & Beverages2.52×
17SubwayFood & Beverages2.50×
18McDonald'sFood & Beverages2.49×
19PinterestInternet & Social Media2.42×
20AirbnbTravel & Leisure2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marketing research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marketing research audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.86×
Family OrientationCONSERVATISM2.24×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marketing research audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marketing research have in United States?

Marketing research has an estimated audience of 1,336,228 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Marketing research fans?

51.8% of Marketing research fans are female, 48.2% are male, with an average age of 43.0 years.

03

Which brands do Marketing research fans like most?

Marketing research fans show strongest brand affinity for Pulte Homes (41.53×), Sustainable energy (6.33×), and FedEx (4.86×) over the country average.

04

Where do Marketing research fans live in United States?

Marketing research fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Marketing research fans also like?

Beyond Marketing research itself, the audience over-indexes on Sustainable energy (6.33×), FedEx (4.86×), Mortgage loans (3.73×), and Bordeaux wine (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Marketing research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marketing research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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