Marketing research Audience in United States

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Marketing research has an estimated audience of 1,336,228 people in United States. 51.8% are female, 48.2% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Morphine (band), Israel, Jesse Plemons, Nationality, Natural rubber.

The average Marketing research fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Morphine (band), Israel, Jesse Plemons, with strongest over-indexing on Morphine (band) (10.61× the country average). Demographically, the Marketing research audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Marketing research fans

Demographic split for Marketing research audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.0
Estimated audience size1,336,228

Audience persona

The typical Marketing research fan in United States is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Morphine (band).

Top regions in United States

Top regions ranked by reach for Marketing research in United States
RegionReachAffinity
California125,7800.86×
Texas117,8881.03×
New York92,0051.23×
Florida74,7890.83×
North Carolina70,2451.75×
Georgia65,4741.59×
Illinois51,9671.17×
Pennsylvania37,0480.82×
New Jersey36,5841.08×
Virginia34,6141.06×
Ohio33,0460.8×
Michigan32,1970.92×
Tennessee23,9380.89×
Massachusetts23,0870.88×
Washington21,3350.8×
Arizona20,4490.75×
Indiana20,1200.82×
Missouri18,7500.87×
Alabama18,5370.99×
Maryland17,5390.76×
South Carolina17,1430.85×
Wisconsin16,7090.83×
Minnesota14,6180.76×
Louisiana13,2760.77×
Kentucky13,1920.79×
Arkansas11,9381.08×
Colorado11,3870.54×
Connecticut10,5920.79×
Oregon10,3850.68×
Iowa10,0880.92×
Mississippi9,9540.9×
Oklahoma9,9460.67×
Kansas9,4880.9×
Utah7,7420.65×
Nebraska6,9621.04×
West Virginia6,5741.06×
Nevada6,2460.48×
Hawaii5,7991.01×
New Hampshire5,4171.03×
South Dakota5,2921.71×
Idaho4,9330.74×
Alaska4,9201.72×
Rhode Island4,9041.15×
New Mexico4,6170.69×
Maine4,5740.96×
Montana4,2891.16×
North Dakota4,1221.5×
Delaware4,0991.11×
Wyoming3,9892.01×
Vermont3,8581.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marketing research audience
BrandAffinityCategory
Morphine (band)10.61×Music & Radio
Israel2.15×Travel & Leisure
Jesse Plemons3.09×Movies & TV
Nationality1.69×Politics & Society
Natural rubber1.51×Cars & Mobility
Nebraska Cornhuskers football2.6×Sports
Wikia2.43×Internet & Social Media
Kendra Scott1.98×Fashion & Accessoires
Mangaka2.84×Literature
Layne Staley3.89×Music & Radio
Cam Ward2.32×Sports
Urban horticulture1.86×Home & Garden
Nurse education1.59×Kids & Family
Glossier2.46×Beauty & Wellness
Jeep Wagoneer2.56×Cars & Mobility
Noodle (Gorillaz)1.6×Music & Radio
Kento Yamazaki4.72×Movies & TV
TeachHUB1.7×Business & Career
Charlamagne Tha God3.98×Movies & TV
Halsey, Oregon3.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marketing research audience
TraitClusterScore
Career OrientationPOWER3.04
Need for SecurityCONSERVATISM2
Price SensitivityPREMIUM1.88
IndulgenceJOY1.5
Quality AwarenessPREMIUM1.47
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Marketing research
CountryShare
Japan53.2%
United States13.2%
Germany4.0%

See Marketing research audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Marketing research have in United States?

Marketing research has an estimated audience of 1,336,228 people in United States, concentrated in California and Texas.

What is the gender split and age of Marketing research fans?

51.8% of Marketing research fans are female, 48.2% are male, with an average age of 43.0 years.

Which brands do Marketing research fans like most?

Marketing research fans show strongest brand affinity for Morphine (band) (10.61×), Israel (2.15×), and Jesse Plemons (3.09×) over the country average.

Where do Marketing research fans live in United States?

Marketing research fans in United States are most concentrated in California (reach 125,780), Texas (reach 117,888), and New York (reach 92,005). These three regions account for the largest share of the active audience.

What other brands do Marketing research fans also like?

Beyond Marketing research itself, the audience over-indexes on Israel (2.15×), Jesse Plemons (3.09×), Nationality (1.69×), and Natural rubber (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marketing research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.