Rascasse Audience Intelligence

Pulte Homes Target Market in United States

A data profile of the people who buy, follow and care about Pulte Homes in United States — modelled from more than twelve digital signal sources. Pulte Homes has an estimated audience of 854,554 people in United States.

#2692among Brand in United States#1196in Home & Garden

The average Pulte Homes fan in United States is 47.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Pilot Flying J, Marketing research, D. R. Horton, with strongest over-indexing on Pilot Flying J (14.7× the country average).

Demographically, the Pulte Homes audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pulte Homes fan in United States is balanced, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Pilot Flying J.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pulte Homes profile in United States.

Audience size
855K
in United States
Gender
50.4%♀
49.6% male
Age
47.2
average years
Country rank
#26288
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pulte Homes

50.4% are female, 49.6% are male, average age 47.2.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Pulte Homes audience in United States
MetricValue
Female50.4%
Male49.6%
Average age47.2
Estimated audience size854,554
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Pulte Homes audience in United States
Age bracketShare%
16-196%
20-2912%
30-3917%
40-4923%
50+42%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Pulte Homes audience comes from United States.

Worldwide audience distribution share by country for Pulte Homes
CountryShare
United States91.9%
Germany1.6%
China1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pulte Homes audience in United States is strongest.

Fig. 05

Top regions by affinity

Pulte Homes customers by region in United States
#RegionReachAffinity×
01Florida~200K3.27×
02New Mexico~10K3.08×
03Nevada~20K2.96×
04Ohio~80K2.90×
05South Carolina~30K2.61×
06Arizona~40K2.54×
07North Carolina~60K2.51×
08Georgia~60K2.27×
09Indiana~30K1.91×
10Texas~100K1.88×
11Minnesota~20K1.85×
12Illinois~50K1.82×
13Michigan~40K1.63×
14Kentucky~10K1.16×
15Virginia~20K1.12×
16Maryland~20K1.12×
17Colorado~10K1.11×
18California~100K1.05×
19Washington~20K0.99×
20New Jersey~20K0.98×
21Tennessee~20K0.88×
22Washington, District of Columbia~2K0.85×
23Massachusetts~10K0.81×
24Delaware~2K0.81×
25Utah~6K0.80×
26Alaska~1K0.78×
27Vermont~1K0.75×
28North Dakota~1K0.72×
29Rhode Island~2K0.71×
30South Dakota~1K0.71×
31Montana~2K0.69×
32Pennsylvania~20K0.67×
33Oregon~6K0.65×
34Maine~2K0.61×
35West Virginia~2K0.60×
36New Hampshire~2K0.60×
37Hawaii~2K0.59×
38Idaho~2K0.57×
39Mississippi~4K0.55×
40Nebraska~2K0.54×
41Arkansas~4K0.51×
42Kansas~3K0.49×
43Connecticut~4K0.47×
44Iowa~3K0.47×
45Alabama~5K0.46×
46Oklahoma~4K0.45×
47Louisiana~5K0.43×
48Missouri~6K0.42×
49Wisconsin~5K0.42×
50New York~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Pulte Homes, United States
0.39×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pulte Homes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pulte Homes audience
#·InterestCategoryAffinity×
01Fullmetal Alchemist: The Sacred Star of MilosLiterature151.22×
02The Architect's NewspaperNews55.72×
03Marketing researchBusiness & Career41.53×
04D. R. HortonHome & Garden39.05×
05Taylor MorrisonHome & Garden35.44×
06Meritage Homes CorporationBusiness & Career31.82×
07SnocrossSports31.67×
08Toll BrothersHome & Garden31.64×
09Web.comInternet & Social Media28.85×
10Wood (magazine)Business & Career23.83×
11HiltiHome & Garden23.33×
12American Home ShieldHome & Garden23.06×
13Planes, Trains and AutomobilesMovies & TV21.26×
14TatlerNews19.74×
15LeathermanHome & Garden19.21×
16AutoCADTechnology & Electronics16.11×
17Pilot Flying JCars & Mobility14.70×
18Room & BoardHome & Garden13.32×
19National Car RentalCars & Mobility10.86×
20Wallpaper (magazine)Home & Garden9.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pulte Homes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pulte Homes audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.43×
Quality AwarenessPREMIUM1.35×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pulte Homes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Healthy LifestyleBALANCE0.98×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pulte Homes's target market in United States?

Pulte Homes's target market in United States covers an estimated 854,554 people, concentrated in Florida and Texas.

02

What is the gender split and age of Pulte Homes customers?

50.4% of the Pulte Homes audience are female, 49.6% are male, with an average age of 47.2 years.

03

Which brands do Pulte Homes fans like most?

Pulte Homes fans show strongest brand affinity for Pilot Flying J (14.7×), Marketing research (41.53×), and D. R. Horton (39.05×) over the country average.

04

Where do Pulte Homes fans live in United States?

Pulte Homes fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pulte Homes fans also like?

Beyond Pulte Homes itself, the audience over-indexes on Marketing research (41.53×), D. R. Horton (39.05×), Wood (magazine) (23.83×), and Fullmetal Alchemist: The Sacred Star of Milos (151.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pulte Homes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pulte Homes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →