Pulte Homes Audience in United States

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Pulte Homes has an estimated audience of 859,164 people in United States. 50.4% are female, 49.6% are male, average age 47.2. Top regions: Florida, Texas, California. Top brand affinities: Pilot Flying J, Marketing research, D. R. Horton, Wood (magazine), Fullmetal Alchemist: The Sacred Star of Milos.

The average Pulte Homes fan in United States is 47.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Pilot Flying J, Marketing research, D. R. Horton, with strongest over-indexing on Pilot Flying J (14.7× the country average). Demographically, the Pulte Homes audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Pulte Homes fans

Demographic split for Pulte Homes audience in United States
MetricValue
Female50.4%
Male49.6%
Average age47.2
Estimated audience size859,164

Audience persona

The typical Pulte Homes fan in United States is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Pilot Flying J.

Top regions in United States

Top regions ranked by reach for Pulte Homes in United States
RegionReachAffinity
Florida190,5583.28×
Texas150,2562.03×
California102,9261.09×
Ohio75,7462.86×
North Carolina68,5002.65×
Georgia63,8812.41×
Illinois52,0071.82×
Arizona43,4112.47×
Michigan37,8291.68×
South Carolina33,2122.57×
Indiana30,0181.91×
Nevada26,4703.19×
Virginia26,1571.25×
Minnesota21,6601.76×
New Jersey21,0010.96×
Pennsylvania18,7410.65×
Washington18,6381.08×
New York18,3440.38×
Maryland17,3501.17×
Tennessee16,0850.93×
Colorado15,1951.12×
Kentucky13,2441.23×
New Mexico12,6322.93×
Massachusetts12,2820.73×
Oregon5,7560.58×
Utah4,7510.62×
Missouri4,6540.34×
Alabama4,4820.37×
Wisconsin3,9020.3×
Connecticut2,7020.31×
Louisiana2,3440.21×
Oklahoma2,2430.24×
Washington, District of Columbia1,9940.77×
Delaware1,8900.8×
Kansas1,8860.28×
Iowa1,7250.24×
Arkansas1,6200.23×
Mississippi1,4260.2×
Idaho1,3490.31×
Nebraska1,2390.29×
Hawaii1,1310.31×
New Hampshire1,1170.33×
West Virginia1,1030.28×
Rhode Island7590.28×
South Dakota6140.31×
Maine6040.2×
Montana4800.2×
North Dakota4490.25×
Wyoming3260.26×
Alaska2830.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pulte Homes audience
BrandAffinityCategory
Pilot Flying J14.7×Cars & Mobility
Marketing research41.53×Business & Career
D. R. Horton39.05×Home & Garden
Wood (magazine)23.83×Business & Career
Fullmetal Alchemist: The Sacred Star of Milos151.22×Literature
Toll Brothers31.64×Home & Garden
American Home Shield23.06×Home & Garden
Planes, Trains and Automobiles21.26×Movies & TV
Wallpaper (magazine)9.52×Home & Garden
Taylor Morrison35.44×Home & Garden
The Architect's Newspaper55.72×News
National Car Rental10.86×Cars & Mobility
Tatler19.74×News
Room & Board13.32×Home & Garden
Snocross31.67×Sports
Leatherman19.21×Home & Garden
Hilti23.33×Home & Garden
Meritage Homes Corporation31.82×Business & Career
Web.com28.85×Internet & Social Media
Progressive Corporation4.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pulte Homes audience
TraitClusterScore
Family OrientationCONSERVATISM2.7
Design AffinityPREMIUM2.27
IndulgenceJOY1.95
Career OrientationPOWER1.68
DIY MentalityTHRILL1.67
LGBTQ+ IdentityOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Pulte Homes
CountryShare
United States93.9%
China1.5%
Canada1.0%

See Pulte Homes audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pulte Homes have in United States?

Pulte Homes has an estimated audience of 859,164 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Pulte Homes fans?

50.4% of Pulte Homes fans are female, 49.6% are male, with an average age of 47.2 years.

Which brands do Pulte Homes fans like most?

Pulte Homes fans show strongest brand affinity for Pilot Flying J (14.7×), Marketing research (41.53×), and D. R. Horton (39.05×) over the country average.

Where do Pulte Homes fans live in United States?

Pulte Homes fans in United States are most concentrated in Florida (reach 190,558), Texas (reach 150,256), and California (reach 102,926). These three regions account for the largest share of the active audience.

What other brands do Pulte Homes fans also like?

Beyond Pulte Homes itself, the audience over-indexes on Marketing research (41.53×), D. R. Horton (39.05×), Wood (magazine) (23.83×), and Fullmetal Alchemist: The Sacred Star of Milos (151.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pulte Homes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.