Leatherman Audience in United States

Leatherman logo

Leatherman has an estimated audience of 1,131,974 people in United States. 15.5% are female, 84.5% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Pilot Flying J, Snocross, Multi-tool, Wood (magazine), JC Whitney.

The average Leatherman fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pilot Flying J, Snocross, Multi-tool, with strongest over-indexing on Pilot Flying J (12.3× the country average). Demographically, the Leatherman audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Leatherman fans

Demographic split for Leatherman audience in United States
MetricValue
Female15.5%
Male84.5%
Average age45.2
Estimated audience size1,131,974

Audience persona

The typical Leatherman fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Pilot Flying J.

Top regions in United States

Top regions ranked by reach for Leatherman in United States
RegionReachAffinity
California98,1700.79×
Texas65,5840.67×
New York45,9780.73×
Florida41,7230.54×
Pennsylvania32,1170.84×
Ohio30,8750.89×
North Carolina29,9900.88×
Michigan27,3280.92×
Washington27,2511.2×
Illinois25,9400.69×
Oregon25,0311.93×
Georgia22,0600.63×
Colorado21,7401.22×
Virginia20,9890.76×
Tennessee20,3040.89×
Arizona18,7530.81×
Wisconsin18,4101.08×
Minnesota18,4081.13×
Massachusetts17,9250.8×
Indiana17,3220.84×
New Jersey16,3990.57×
Utah15,1511.49×
Missouri14,7410.81×
Kentucky12,4960.88×
Maryland12,2380.63×
South Carolina11,3810.67×
Alabama10,9000.69×
Idaho9,8671.74×
Oklahoma9,8570.78×
Connecticut8,8350.78×
Iowa8,4330.9×
Louisiana8,3980.58×
Nevada8,1340.74×
New Mexico8,0851.42×
Kansas7,6810.86×
Arkansas7,3610.79×
Maine7,2481.79×
West Virginia6,9581.32×
Montana6,3262.01×
Mississippi5,7780.62×
New Hampshire5,1131.15×
Nebraska4,7980.85×
Alaska4,2201.74×
Hawaii4,1450.85×
North Dakota3,7121.6×
South Dakota3,2001.22×
Wyoming3,1481.88×
Vermont3,0331.53×
Rhode Island2,7340.76×
Washington, District of Columbia2,0020.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leatherman audience
BrandAffinityCategory
Pilot Flying J12.3×Cars & Mobility
Snocross56.22×Sports
Multi-tool9.95×Home & Garden
Wood (magazine)24.98×Business & Career
JC Whitney63.28×Shopping
Hilti34.97×Home & Garden
Larsson & Jennings71.63×Fashion & Accessoires
When In Rome53.88×Music & Radio
Paul Stanley19.37×Music & Radio
American Home Shield17.19×Home & Garden
Alliant Credit Union33.72×Business & Career
Harbor Freight Tools7.16×Home & Garden
Advance Auto Parts4.81×Cars & Mobility
Drill bit5.64×Home & Garden
Julia Stiles13.49×Movies & TV
Bob Vila29.54×Movies & TV
LeatherUp.com54.02×Cars & Mobility
National Car Rental9.2×Cars & Mobility
D. R. Horton19.45×Home & Garden
Mac Tools22.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leatherman audience
TraitClusterScore
PatriotismCONSERVATISM3.31
Luxury OrientationPREMIUM1.91
Risk AppetiteTHRILL1.86
IndulgenceJOY1.82
Convenience OrientationPREMIUM1.42
Need for SecurityCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Leatherman
CountryShare
United States32.2%
Germany8.6%
France5.0%

See Leatherman audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Leatherman have in United States?

Leatherman has an estimated audience of 1,131,974 people in United States, concentrated in California and Texas.

What is the gender split and age of Leatherman fans?

15.5% of Leatherman fans are female, 84.5% are male, with an average age of 45.2 years.

Which brands do Leatherman fans like most?

Leatherman fans show strongest brand affinity for Pilot Flying J (12.3×), Snocross (56.22×), and Multi-tool (9.95×) over the country average.

Where do Leatherman fans live in United States?

Leatherman fans in United States are most concentrated in California (reach 98,170), Texas (reach 65,584), and New York (reach 45,978). These three regions account for the largest share of the active audience.

What other brands do Leatherman fans also like?

Beyond Leatherman itself, the audience over-indexes on Snocross (56.22×), Multi-tool (9.95×), Wood (magazine) (24.98×), and JC Whitney (63.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leatherman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.