Leatherman Target Market in Germany
A data profile of the people who buy, follow and care about Leatherman in Germany — modelled from more than twelve digital signal sources. Leatherman has an estimated audience of 305,806 people in Germany.
The average Leatherman fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Element Skateboards, Skatepark, Rösle, with strongest over-indexing on Element Skateboards (27.65× the country average).
Demographically, the Leatherman audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Leatherman fan in Germany is more male, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Element Skateboards.
At a glance
The key figures that characterise the Leatherman profile in Germany.
Search interest · 12-month trend
Customer demographics of Leatherman
21.8% are female, 78.2% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 41.2 |
| Estimated audience size | 305,806 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Leatherman audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.2% |
| Germany | 8.5% |
| France | 5.0% |
Geography
Where the Leatherman audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~60K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~70K | 1.12× | |
| 03 | Baden-Württemberg | ~50K | 1.11× | |
| 04 | Hessen | ~30K | 1.10× | |
| 05 | Hamburg | ~7K | 1.08× | |
| 06 | Berlin | ~10K | 1.05× | |
| 07 | Rheinland-Pfalz | ~20K | 1.04× | |
| 08 | Schleswig-Holstein | ~10K | 1.03× | |
| 09 | Niedersachsen | ~30K | 1.01× | |
| 10 | Mecklenburg-Vorpommern | ~6K | 0.97× | |
| 11 | Brandenburg | ~9K | 0.95× | |
| 12 | Saarland | ~3K | 0.94× | |
| 13 | Sachsen | ~10K | 0.93× | |
| 14 | Thüringen | ~7K | 0.91× | |
| 15 | Bremen | ~2K | 0.85× | |
| 16 | Sachsen-Anhalt | ~6K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Leatherman audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formation skydiving | Sports | 68.81× | ||
| 02 | Santa Cruz skateboards | Sports | 58.52× | ||
| 03 | Baker Skateboards | Sports | 53.82× | ||
| 04 | Windmühlenmesser | Home & Garden | 45.32× | ||
| 05 | Rösle | Home & Garden | 45.23× | ||
| 06 | Paul Rodriguez (skateboarder) | Movies & TV | 43.35× | ||
| 07 | Freestyle skydiving | Sports | 36.21× | ||
| 08 | Falling Skies | Movies & TV | 33.64× | ||
| 09 | Reef (company) | Fashion & Accessoires | 30.63× | ||
| 10 | Thrasher (magazine) | Fashion & Accessoires | 27.71× | ||
| 11 | Element Skateboards | Sports | 27.65× | ||
| 12 | Skatepark | Sports | 22.46× | ||
| 13 | Reebok Classic | Fashion & Accessoires | 22.07× | ||
| 14 | Volcom | Fashion & Accessoires | 19.29× | ||
| 15 | Nike Skateboarding | Sports | 16.25× | ||
| 16 | Adidas Originals | Fashion & Accessoires | 14.86× | ||
| 17 | Dr. Martens | Fashion & Accessoires | 11.59× | ||
| 18 | fashionistas | Fashion & Accessoires | 10.02× | ||
| 19 | The Timberland Company | Fashion & Accessoires | 9.50× | ||
| 20 | Carhartt | Fashion & Accessoires | 8.46× |
Personality of the Leatherman audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.77× | |
| Risk Appetite | THRILL | 1.37× | |
| Luxury Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.46× | |
| Spirituality | BALANCE | 0.47× | |
| Indulgence | JOY | 0.49× |
Frequently asked questions
Who is Leatherman's target market in Germany?
Leatherman's target market in Germany covers an estimated 305,806 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leatherman customers?
21.8% of the Leatherman audience are female, 78.2% are male, with an average age of 41.2 years.
Which brands do Leatherman fans like most?
Leatherman fans show strongest brand affinity for Element Skateboards (27.65×), Skatepark (22.46×), and Rösle (45.23×) over the country average.
Where do Leatherman fans live in Germany?
Leatherman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Leatherman fans also like?
Beyond Leatherman itself, the audience over-indexes on Skatepark (22.46×), Rösle (45.23×), Thrasher (magazine) (27.71×), and Falling Skies (33.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Tools audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leatherman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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