Leatherman Audience in Germany
Leatherman has an estimated audience of 303,503 people in Germany. 21.8% are female, 78.2% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Element Skateboards, Skatepark, Rösle, Thrasher (magazine), Formation skydiving.
The average Leatherman fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Element Skateboards, Skatepark, Rösle, with strongest over-indexing on Element Skateboards (27.65× the country average). Demographically, the Leatherman audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Leatherman fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 41.2 |
| Estimated audience size | 303,503 |
Audience persona
The typical Leatherman fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Element Skateboards.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,028 | 1.13× |
| Bayern | 61,978 | 1.27× |
| Baden-Württemberg | 47,029 | 1.14× |
| Niedersachsen | 29,998 | 1.02× |
| Hessen | 26,308 | 1.14× |
| Rheinland-Pfalz | 15,909 | 1.05× |
| Berlin | 15,044 | 1.11× |
| Sachsen | 13,906 | 0.93× |
| Schleswig-Holstein | 11,257 | 1.03× |
| Brandenburg | 8,524 | 0.91× |
| Hamburg | 7,610 | 1.11× |
| Thüringen | 6,609 | 0.85× |
| Sachsen-Anhalt | 5,681 | 0.72× |
| Mecklenburg-Vorpommern | 5,304 | 0.92× |
| Saarland | 3,293 | 0.88× |
| Bremen | 2,067 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Element Skateboards | 27.65× | Sports |
| Skatepark | 22.46× | Sports |
| Rösle | 45.23× | Home & Garden |
| Thrasher (magazine) | 27.71× | Fashion & Accessoires |
| Formation skydiving | 68.81× | Sports |
| Dr. Martens | 11.59× | Fashion & Accessoires |
| Falling Skies | 33.64× | Movies & TV |
| Adidas Originals | 14.86× | Fashion & Accessoires |
| Santa Cruz skateboards | 58.52× | Sports |
| Nike Skateboarding | 16.25× | Sports |
| Reebok Classic | 22.07× | Fashion & Accessoires |
| Reef (company) | 30.63× | Fashion & Accessoires |
| The Timberland Company | 9.5× | Fashion & Accessoires |
| Volcom | 19.29× | Fashion & Accessoires |
| Baker Skateboards | 53.82× | Sports |
| Carhartt | 8.46× | Fashion & Accessoires |
| fashionistas | 10.02× | Fashion & Accessoires |
| Freestyle skydiving | 36.21× | Sports |
| Paul Rodriguez (skateboarder) | 43.35× | Movies & TV |
| TopGolf | 14.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.56 |
| DIY Mentality | THRILL | 2.09 |
| Convenience Orientation | PREMIUM | 1.56 |
| Quality Awareness | PREMIUM | 1.53 |
| Extroversion | THRILL | 1.51 |
| Individualism | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Germany | 8.6% |
| France | 5.0% |
See Leatherman audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Leatherman have in Germany?
Leatherman has an estimated audience of 303,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leatherman fans?
21.8% of Leatherman fans are female, 78.2% are male, with an average age of 41.2 years.
Which brands do Leatherman fans like most?
Leatherman fans show strongest brand affinity for Element Skateboards (27.65×), Skatepark (22.46×), and Rösle (45.23×) over the country average.
Where do Leatherman fans live in Germany?
Leatherman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,028), Bayern (reach 61,978), and Baden-Württemberg (reach 47,029). These three regions account for the largest share of the active audience.
What other brands do Leatherman fans also like?
Beyond Leatherman itself, the audience over-indexes on Skatepark (22.46×), Rösle (45.23×), Thrasher (magazine) (27.71×), and Formation skydiving (68.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leatherman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.