Adidas Originals Audience in Germany
Adidas Originals has an estimated audience of 925,417 people in Germany. 49.6% are female, 50.4% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, Mila Kunis, Converse, Drop shipping, Nike.
The average Adidas Originals fan in Germany is 28.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, Mila Kunis, Converse, with strongest over-indexing on Ariana Grande (6.25× the country average). Demographically, the Adidas Originals audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Adidas Originals fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 28.2 |
| Estimated audience size | 925,417 |
Audience persona
The typical Adidas Originals fan in Germany is balanced, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,173 | 1.1× |
| Bayern | 158,615 | 1.07× |
| Baden-Württemberg | 132,686 | 1.05× |
| Niedersachsen | 89,859 | 1× |
| Hessen | 71,563 | 1.01× |
| Berlin | 67,928 | 1.64× |
| Sachsen | 42,012 | 0.93× |
| Rheinland-Pfalz | 39,818 | 0.86× |
| Schleswig-Holstein | 30,307 | 0.91× |
| Brandenburg | 28,229 | 0.98× |
| Hamburg | 24,687 | 1.18× |
| Sachsen-Anhalt | 21,537 | 0.9× |
| Thüringen | 18,826 | 0.8× |
| Mecklenburg-Vorpommern | 15,452 | 0.87× |
| Saarland | 9,372 | 0.82× |
| Bremen | 6,871 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 6.25× | Music & Radio |
| Mila Kunis | 9.96× | Movies & TV |
| Converse | 5.1× | Fashion & Accessoires |
| Drop shipping | 3.12× | Shopping |
| Nike | 3× | Fashion & Accessoires |
| Street photography | 3.65× | Technology & Electronics |
| FIFA World Cup | 1.98× | Sports |
| Urban Outfitters | 4.45× | Shopping |
| UEFA Champions League | 1.79× | Sports |
| Supreme | 5.21× | Fashion & Accessoires |
| Spiegel Online | 1.72× | News |
| Alternative hip hop | 3.29× | Music & Radio |
| Payback | 3.36× | Shopping |
| Puma | 4.44× | Fashion & Accessoires |
| Immowelt | 2.26× | Home & Garden |
| House music | 2.13× | Music & Radio |
| Sneaker collecting | 3.55× | Fashion & Accessoires |
| Rossmann | 1.75× | Shopping |
| Natural foods | 3.08× | Food & Beverages |
| Aldi | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.59 |
| Sustainability | BALANCE | 1.35 |
| Luxury Orientation | PREMIUM | 1.33 |
| Price Sensitivity | PREMIUM | 1.12 |
| Individualism | JOY | 1.1 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.6% |
| Germany | 8.8% |
| United Kingdom | 8.4% |
See Adidas Originals audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Adidas Originals have in Germany?
Adidas Originals has an estimated audience of 925,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Adidas Originals fans?
49.6% of Adidas Originals fans are female, 50.4% are male, with an average age of 28.2 years.
Which brands do Adidas Originals fans like most?
Adidas Originals fans show strongest brand affinity for Ariana Grande (6.25×), Mila Kunis (9.96×), and Converse (5.1×) over the country average.
Where do Adidas Originals fans live in Germany?
Adidas Originals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,173), Bayern (reach 158,615), and Baden-Württemberg (reach 132,686). These three regions account for the largest share of the active audience.
What other brands do Adidas Originals fans also like?
Beyond Adidas Originals itself, the audience over-indexes on Mila Kunis (9.96×), Converse (5.1×), Drop shipping (3.12×), and Nike (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adidas Originals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.