Rascasse Audience Intelligence

Adidas Originals Target Market in Germany

A data profile of the people who buy, follow and care about Adidas Originals in Germany — modelled from more than twelve digital signal sources. Adidas Originals has an estimated audience of 918,802 people in Germany.

#11among Streetwear in Germany#917among Brand in Germany#381in Fashion & Accessoires

The average Adidas Originals fan in Germany is 28.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Sports, Movies, with strongest over-indexing on FIFA World Cup (2.05× the country average).

Demographically, the Adidas Originals audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Adidas Originals fan in Germany is balanced, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adidas Originals profile in Germany.

Audience size
919K
in Germany
Gender
49.6%♀
50.4% male
Age
28.2
average years
Country rank
#7024
Brand in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adidas Originals

49.6% are female, 50.4% are male, average age 28.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Adidas Originals audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age28.2
Estimated audience size918,802
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Adidas Originals audience in Germany
Age bracketShare%
16-1948%
20-2927%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Adidas Originals audience comes from Germany.

Worldwide audience distribution share by country for Adidas Originals
CountryShare
Japan19.0%
Germany8.4%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adidas Originals audience in Germany is strongest.

Fig. 05

Top regions by affinity

Adidas Originals customers by region in Germany
#RegionReachAffinity×
01Berlin~60K1.44×
02Hamburg~20K1.18×
03Bayern~200K1.02×
04Brandenburg~30K1.02×
05Baden-Württemberg~100K1.01×
06Nordrhein-Westfalen~200K0.99×
07Sachsen~40K0.97×
08Sachsen-Anhalt~20K0.97×
09Thüringen~20K0.97×
10Hessen~70K0.96×
11Niedersachsen~80K0.94×
12Schleswig-Holstein~30K0.93×
13Mecklenburg-Vorpommern~20K0.93×
14Saarland~10K0.93×
15Bremen~7K0.92×
16Rheinland-Pfalz~40K0.91×
Fig. 06

Affinity by region

Affinity by region — Adidas Originals, Germany
0.91×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adidas Originals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adidas Originals audience
#·InterestCategoryAffinity×
01PumaFashion & Accessoires4.76×
02SupremeFashion & Accessoires4.45×
03ConverseFashion & Accessoires4.22×
04Urban OutfittersShopping3.72×
05NikeFashion & Accessoires2.88×
06TwitchGames2.43×
07Sportswear (activewear)Fashion & Accessoires2.18×
08BreuningerFashion & Accessoires2.07×
09FIFA World CupSports2.05×
10AdidasFashion & Accessoires2.00×
11SportsSports1.91×
12UEFA Champions LeagueSports1.90×
13Real Madrid C.F.Sports1.90×
14RossmannShopping1.84×
15Burger KingFood & Beverages1.79×
16TK MaxxShopping1.72×
17MoviesMovies & TV1.67×
18BundesligaSports1.61×
19H&MShopping1.56×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adidas Originals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adidas Originals audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.86×
SustainabilityBALANCE1.41×
Social Media UsageJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adidas Originals audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Convenience OrientationPREMIUM0.73×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adidas Originals's target market in Germany?

Adidas Originals's target market in Germany covers an estimated 918,802 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Adidas Originals customers?

49.6% of the Adidas Originals audience are female, 50.4% are male, with an average age of 28.2 years.

03

Which brands do Adidas Originals fans like most?

Adidas Originals fans show strongest brand affinity for FIFA World Cup (2.05×), Sports (1.91×), and Movies (1.67×) over the country average.

04

Where do Adidas Originals fans live in Germany?

Adidas Originals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adidas Originals fans also like?

Beyond Adidas Originals itself, the audience over-indexes on Sports (1.91×), Movies (1.67×), Nike (2.88×), and UEFA Champions League (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Adidas Originals audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Adidas Originals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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