Rascasse Audience Intelligence

Levi Strauss & Co. Target Market in Germany

A data profile of the people who buy, follow and care about Levi Strauss & Co. in Germany — modelled from more than twelve digital signal sources. Levi Strauss & Co. has an estimated audience of 2,093,806 people in Germany.

#4among Streetwear in Germany#390among Brand in Germany#177in Fashion & Accessoires

The average Levi Strauss & Co. fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dr. Martens, H&M, Jeans, with strongest over-indexing on Dr. Martens (7.07× the country average).

Demographically, the Levi Strauss & Co. audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Levi Strauss & Co. fan in Germany is balanced, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Dr. Martens.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Levi Strauss & Co. profile in Germany.

Audience size
2.1M
in Germany
Gender
54.7%♀
45.3% male
Age
34.7
average years
Country rank
#3200
Brand in Germany
Fig. 01

Search interest · 12-month trend

-84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Levi Strauss & Co.

54.7% are female, 45.3% are male, average age 34.7.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Levi Strauss & Co. audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age34.7
Estimated audience size2,093,806
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Levi Strauss & Co. audience in Germany
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Levi Strauss & Co. audience comes from Germany.

Worldwide audience distribution share by country for Levi Strauss & Co.
CountryShare
United States22.1%
India6.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Levi Strauss & Co. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Levi Strauss & Co. customers by region in Germany
#RegionReachAffinity×
01Hamburg~80K1.53×
02Berlin~200K1.47×
03Bayern~500K1.20×
04Nordrhein-Westfalen~500K1.04×
05Baden-Württemberg~300K1.01×
06Schleswig-Holstein~80K0.98×
07Hessen~200K0.96×
08Brandenburg~70K0.94×
09Bremen~20K0.94×
10Rheinland-Pfalz~100K0.93×
11Sachsen~100K0.92×
12Niedersachsen~200K0.89×
13Thüringen~50K0.87×
14Mecklenburg-Vorpommern~40K0.83×
15Sachsen-Anhalt~50K0.79×
16Saarland~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Levi Strauss & Co., Germany
0.76×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Levi Strauss & Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Levi Strauss & Co. audience
#·InterestCategoryAffinity×
01Dr. MartensFashion & Accessoires7.07×
02Pepe JeansFashion & Accessoires6.55×
03Comme des GarçonsFashion & Accessoires5.97×
04BershkaShopping4.31×
05Gina TricotFashion & Accessoires3.89×
06Tom TailorFashion & Accessoires3.89×
07Fast fashionFashion & Accessoires3.78×
08COSShopping3.76×
09MangoShopping3.64×
10Fashion showFashion & Accessoires3.34×
11JeansFashion & Accessoires3.33×
12UniqloShopping2.77×
13ZaraShopping2.67×
14BreuningerFashion & Accessoires2.47×
15C&AShopping2.41×
16UndergarmentFashion & Accessoires2.36×
17PrimarkShopping2.24×
18H&MShopping2.15×
19HermèsFashion & Accessoires2.10×
20Müller (company)Food & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Levi Strauss & Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Levi Strauss & Co. audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.74×
Early Adopter MentalityPOWER1.67×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Levi Strauss & Co. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.74×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Levi Strauss & Co.'s target market in Germany?

Levi Strauss & Co.'s target market in Germany covers an estimated 2,093,806 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Levi Strauss & Co. customers?

54.7% of the Levi Strauss & Co. audience are female, 45.3% are male, with an average age of 34.7 years.

03

Which brands do Levi Strauss & Co. fans like most?

Levi Strauss & Co. fans show strongest brand affinity for Dr. Martens (7.07×), H&M (2.15×), and Jeans (3.33×) over the country average.

04

Where do Levi Strauss & Co. fans live in Germany?

Levi Strauss & Co. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Levi Strauss & Co. fans also like?

Beyond Levi Strauss & Co. itself, the audience over-indexes on H&M (2.15×), Jeans (3.33×), Bershka (4.31×), and Fashion show (3.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Levi Strauss & Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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