Levi Strauss & Co. Audience in Germany
Levi Strauss & Co. has an estimated audience of 2,372,529 people in Germany. 54.7% are female, 45.3% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dr. Martens, H&M, Jeans, Bershka, Gala.
The average Levi Strauss & Co. fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dr. Martens, H&M, Jeans, with strongest over-indexing on Dr. Martens (7.07× the country average). Demographically, the Levi Strauss & Co. audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Levi Strauss & Co. fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.7 |
| Estimated audience size | 2,372,529 |
Audience persona
The typical Levi Strauss & Co. fan in Germany is balanced, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Dr. Martens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 556,652 | 1.07× |
| Bayern | 462,626 | 1.21× |
| Baden-Württemberg | 329,472 | 1.02× |
| Niedersachsen | 210,307 | 0.91× |
| Hessen | 175,151 | 0.97× |
| Berlin | 161,624 | 1.52× |
| Rheinland-Pfalz | 109,994 | 0.93× |
| Sachsen | 109,052 | 0.94× |
| Schleswig-Holstein | 84,691 | 0.99× |
| Hamburg | 80,685 | 1.5× |
| Brandenburg | 68,664 | 0.93× |
| Thüringen | 51,359 | 0.85× |
| Sachsen-Anhalt | 47,427 | 0.77× |
| Mecklenburg-Vorpommern | 35,959 | 0.79× |
| Saarland | 20,590 | 0.71× |
| Bremen | 17,764 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dr. Martens | 7.07× | Fashion & Accessoires |
| H&M | 2.15× | Shopping |
| Jeans | 3.33× | Fashion & Accessoires |
| Bershka | 4.31× | Shopping |
| Gala | 2.07× | News |
| Fashion show | 3.34× | Fashion & Accessoires |
| Zara | 2.67× | Shopping |
| Breuninger | 2.47× | Fashion & Accessoires |
| COS | 3.76× | Shopping |
| C&A | 2.41× | Shopping |
| Mango | 3.64× | Shopping |
| Hermès | 2.1× | Fashion & Accessoires |
| Pepe Jeans | 6.55× | Fashion & Accessoires |
| Comme des Garçons | 5.97× | Fashion & Accessoires |
| Primark | 2.24× | Shopping |
| Undergarment | 2.36× | Fashion & Accessoires |
| Fast fashion | 3.78× | Fashion & Accessoires |
| Uniqlo | 2.77× | Shopping |
| Tom Tailor | 3.89× | Fashion & Accessoires |
| Rossmann | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Early Adopter Mentality | POWER | 1.51 |
| Creativity | OPEN | 1.4 |
| Design Affinity | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 6.7% |
| United Kingdom | 6.1% |
See Levi Strauss & Co. audiences in other countries
More Streetwear audiences in Germany
Frequently asked questions
How many fans does Levi Strauss & Co. have in Germany?
Levi Strauss & Co. has an estimated audience of 2,372,529 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Levi Strauss & Co. fans?
54.7% of Levi Strauss & Co. fans are female, 45.3% are male, with an average age of 34.7 years.
Which brands do Levi Strauss & Co. fans like most?
Levi Strauss & Co. fans show strongest brand affinity for Dr. Martens (7.07×), H&M (2.15×), and Jeans (3.33×) over the country average.
Where do Levi Strauss & Co. fans live in Germany?
Levi Strauss & Co. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 556,652), Bayern (reach 462,626), and Baden-Württemberg (reach 329,472). These three regions account for the largest share of the active audience.
What other brands do Levi Strauss & Co. fans also like?
Beyond Levi Strauss & Co. itself, the audience over-indexes on H&M (2.15×), Jeans (3.33×), Bershka (4.31×), and Gala (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.